We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting an eye wear store:

#1: Jaxx Tshabalala, founder of VUES:

We chatted with with Jaxx, founder of VUES ($3.35K/month). In our interview, Jaxx says:

Marketing is potentially the most important structure as it gives your business an identity that people can use to relate to it. It’s how you negotiate the value of your product with a potential buyer.

Read the full interview ➜

#2: Ahmed Ejaz, founder of Cambridge Spectacle Co.:

We chatted with with Ahmed, founder of Cambridge Spectacle Co. ($100K/month). In our interview, Ahmed says:

Be friendly, and do what you have some knowledge about and some passion. Do it better than anyone else.

Additionally:

People want relatable leaders who want to know they didn’t stab someone in the back or drown anyone else to get there.

Read the full interview ➜

Part of

Starting An Eye Wear Store: Everything You Need To Know

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