8 Gym Equipment Supplier Success Stories [2024]

Pat Walls

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Updated: November 19th, 2023

Start A Gym Equipment Supplier

Here are some real life success stories of starting a gym equipment supplier:

1. Gym and Fitness ($1.8M/year)

Dave Barnes, a former Olympic athlete in archery, came up with the idea for Gym and Fitness after experiencing a disappointing process of setting up his own home gym. Frustrated with the lack of range and steep prices offered by local gym equipment stores, he found a small business that had everything he needed at competitive prices and started selling the equipment on eBay. After realizing the demand, he decided to stock up on more equipment and the early Gym and Fitness business model was born.

How much they make: $1.8M/year
How much did it cost to start: $550
Current team size: 50

How An Olympic Athlete Developed A $150K/Month Gym Equipment Line

Gym and Fitness is one of the largest online retailers of home gym equipment in Australia and New Zealand, servicing 450 customers a week and generating $150k/month in revenue, and founder Dave Barnes shares tips for aspiring founders.

About

David started Gym and Fitness over 19 years ago

Revenue

David grew the business to $150K/month

Costs

It cost David $550 to start the business

Read this case study

Read by 8,567 founders

2. Bells of Steel ($14.4M/year)

Bells of Steel founder, Kaevon Khoozani, came up with the idea for his fitness equipment business after realizing the lack of availability of equipment for his own strength training. He started by ordering equipment from China and selling it directly to his network, eventually growing the business to achieve $15 million in sales in 2021. His focus on creating high-value products and leveraging word-of-mouth marketing has contributed to the company's success.

How much they make: $14.4M/year
How much did it cost to start: $3.5K
Current team size: 38

My Gym Passion Led Me To Start A $15M/Year Fitness Equipment E-Commerce

Bells of Steel, an e-commerce fitness equipment company, generated $15 million in sales by creating a high-value product line and focusing on word-of-mouth marketing, email marketing, and social media ads.

About

Kaevon started Bells of Steel over 13 years ago

Revenue

Kaevon grew the business to $1.2M/month

Costs

It cost Kaevon $3500 to start the business

Read this case study

Read by 5,982 founders

So... can you actually make money with a gym equipment supplier?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

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Starting A Gym Equipment Supplier: Everything You Need To Know

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5. TRX® Suspension Training

TRX® Suspension Trainers™ provide world-class training for anyone, anytime, anywhere, regardless of their fitness level or goals. Learn more.

Website traffic: 220K/month

So... can you actually make money with a gym equipment supplier?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

7. Life Fitness Shop

Life Fitness offers a wide range of exercise equipment for your home gym to help you reach your fitness goals. Our cardio and strength equipment is trusted in home gyms around the world. Shop our home workout products today!

8. Fringe Sport

FringeSport is the official supplier to the garage gym movement. Whether you need equipment for CrossFit, or gear for Olympic weightlifting, Fringe offers gear

Where they're located: San Antonio, Texas, USA