How A Non-Technical Founder Started A Profitable Chrome Extension For Gmail
Hello! Who are you and what business did you start?
Hello! I’m Alec Lindsay, the founder of Baxter, the ‘butler for your inbox’. Just like a real-life butler, Baxter helps people organize their lives; now that our most important records and communications live in our email accounts, Baxter helps consumers organize their digital lives.
More specifically, Baxter is a browser extension that helps Gmail users unsubscribe from newsletters, delete thousands of unneeded emails, and automatically label and organize their inboxes.
I’m no stranger to growing tech businesses, having helped grow several Unicorn companies as an early employee, and also having co-founded a VC-backed startup, but Baxter is the first project that is solely my creation, and I’ve bootstrapped it to this point.
Baxter was built mainly for consumers, not business users; most of my customers use Baxter to manage a personal Gmail inbox that has gotten out of control. There’s no specific niche beyond that, which probably goes against typical ‘startup wisdom’.
I just knew that most...
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
