Aura Sensory

Aura Update: My Beauty Brand Side Hustle Makes Me An Extra $2K/Month

Danna Norek
Founder, Aura Sensory
$2K
revenue/mo
1
Founders
1
Employees
Aura Sensory
from COPLEY
started February 2012
$2,000
revenue/mo
1
Founders
1
Employees
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Hello again! Remind us who you are and what business you started.

My name is Danna Norek, it’s hard to believe it’s been ten years, but I started Aura Sensory Natural Skin & Haircare in 2012. The best-selling products in the Aura Sensory line are currently the Nourish & Hydrate Face Cream and Deep Hydration Conditioner. Both of these also happen to be two of the “originals” I launched the business with, albeit in a less refined version back then.

I’m able to take home anywhere from $500 to $1000 every month, with a total profit of around $2,000 per month. Although this is not the type of progress I had hoped to make, I feel lucky to still be making steady sales and have so many loyal, repeat customers during this time of financial hardship for so many. I also still work my “day job” full time, so I’m fortunate to be able to weather these types of financial downturns and changes in consumer behavior.

It gives me great satisfaction and fulfillment to be able to offer healthier, high quality and naturally-based beauty products to my customers at a reasonable price. Now more than ever, I think this type of business model appeals to the average consumer and I feel unbelievably...

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