This is a follow up story for 930Tech. If you're interested in reading how they got started, published over 1 year ago, check it out here.
Hello again! Remind us who you are and what business you started.
My name is Joshua Hurley, and I am the owner/operator of 930Tech.
Here is my original starter story interview.
At 930Tech, we are currently focusing on SEO services, Digital Advertising, and Website Design. We are slowly reducing our IT services provided.
Our customers are almost exclusively B2B. We work with several Non-Profit organizations, including Zoo Knoxville, Beautiful Fighter, and Regina Angelorum Academy. Our company has 10 direct clients and many more sub-contracts with other marketing firms. We have seen revenue grow by over 100% since the last time we spoke.
Tell us about what you’ve been up to. Has the business been growing?
930Tech has grown significantly since we last spoke. At this time, we are currently preparing for expansion. We have seen significant growth in both our information technology division and our digital marketing side.
Our growth has been finding clients eager for success in their respective businesses. Once we find a prospective client, we engage with them to determine their needs. At that point, we design a custom plan that meets the needs of the client with clear goals and strategy. We focus on the possibility and journey to reach the metrics we set forth.
While partnering with these clients, we have successfully completed individual projects. Those projects then grew into new projects and then bigger projects. Some clients have now hired 930Tech as their IT Service Provider or Digital Marketing Provider.
We love to over-deliver results. And we love to do it consistently. Our strategy has been to stay in tune with the latest technology and apply those technologies to our clients. Those willing to take the ride have seen the results. Our SEO Services have taken clients from a few clicks a month to hundreds of clicks and conversions per month. Below is a chart of actual growth for one of our customers who started SEO with us in February.
930Tech provides services for a number of industries. We have developed websites for law firms, video games, storage facility franchises, dentists, real estate, churches, a zoo, and tech companies. We have the talent and technology to provide results to almost any industry.
What have been your biggest challenges in the last year?
The biggest challenge we faced was hitting a plateau in early 2022 and turning into the largest growth we’ve seen as a company. After a good start in 2021, 930Tech hit a growth plateau in early 2022. Seeing this, our team focused on expanding our marketing efforts based solely on digital marketing. Our biggest seller started as SEO Services but has grown into a multitude of options we provide for our clients.
When trying to save money on expenses, your goal should never be to let your clients see any changes to their service.
Once we focused on an area for growth, we needed to up our game with what we provided to our clients. Since we determined our target would be search engine optimization, that would be our starting point.
We developed a full plan of SEO for our clients. We peeled back the curtain to show them exactly what we were going to do. The potential clients responded well, and many signed on and continue to work with us today.
Most of our marketing for our SEO growth was done through Facebook and Google Ads. Both are great marketing tools, but each provides a very different experience regarding results. As we are working to expand our company, we are planning on a similar approach moving forward.
What have been your biggest lessons learned in the last year?
The biggest lesson we learned in the last 12 months would have to be how to communicate what we bring to the table without confusing clients. In the first year, we didn’t do as good of a job to provide our potential clients with the right communication. In 2022, we looked to change that.
930Tech watched our competitors constantly. We looked for areas that could be simplified in communication with would-be customers. At this point, our team took a hard look at the services we provide and how we could improve those offerings.
Take it day by day, and you will be fine as long as you focus on your passions. When you do that, others will see you eventually.
From there, we developed a new plan and strategy for onboarding new clients. Our terminology stays as simple as possible. We also strive to be very open in our communication and strategy.
If something goes unexpectedly, we communicate that. We have clear written goals, along with monthly reporting. We address the good, the bad, and the ugly. From this, our clients have a greater understanding of how our work is generating new visitors, stakeholders, and customers.
What’s in the plans for the upcoming year, and the next 5 years?
In 2023, 930Tech is looking to expand its local service area and continue to bring in new remote clients. We are currently providing Google Business Profile or Google Maps services, but later in 2023, we will begin marketing it. We hope to expand our team with new experts in the next few months.
We are excited to continue growing and providing better services for our clients in East Tennessee and nationwide. Our IT Services will focus more on full-service IT as opposed to specialized services. The digital marketing team will focus on expanding our client base with more online presence services.
Our vision is to be the top digital marketing agency in East Tennessee. Our long-term goal is to continue to grow our digital marketing side aggressively.
What’s the best thing you read in the last year?
Over the past year, I’ve looked to many sources of inspiration. I’ve spent many hours watching podcasts and videos from various streamers to stay up on the latest and next things. Some people I follow are Eden Haley IG:edenhaleycreative, Katie Steckly IG: katiesteckly, Neil Patel, Brian Dean, and many more.
Each of these creators has a different mindset on how to grow your business. None of them do exactly the same thing, which is helpful to keep things in perspective when dealing with a variety of offered services.
Advice for other entrepreneurs who might be struggling to grow their business?
My advice for entrepreneurs struggling with growing their businesses is to keep chopping. Find small wins and celebrate those victories. Take it day by day, and you will be fine as long as you focus on your passions. When you do that, others will see you eventually. Then the customers will return.
If the recent inflation has been hitting you hard, be frugal but not cheap. Be financially disciplined with spending. If you have a good month, put whatever money you can back into your growth. When you are trying to save money on expenses, your goal should be to never let your clients see any changes to their service.
Are you looking to hire for certain positions right now?
We are currently in the process of hiring for our digital marketing department but have not posted the position yet. We want to take our time to get it right and find a teammate who can grow with us.
Where can we go to learn more?
If you have any questions or comments, drop a comment below!
Hey! 👋 I'm Pat Walls, the founder of Starter Story.
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