1,000+ Catchy Storage Locker Business Names

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Updated: June 10th, 2025

So, you've come up with the perfect storage locker business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your storage locker business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best storage locker business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your storage locker business.

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Ideas

Catchy storage locker business name ideas

Just 4U Storage Place
Store Right Here
Islander Storage Locker
Mr. Storage Keeper
Your Space Storage Locker
Steel Safe Locker
Silver Line Locker
Combo Wave Storage Locker
Up Safety Storage
Call Out Storage
Cubicle Storage Locker
Simply Store Here
5-Star Thing Storage
Lock n Keep
Tempo Storage Locker
Perfectly Stuff Space
Metro Space Storage
Open Space Storage
Thing Space Locker
Stuff Space Locker
Elite Haven Storage
Privacy Zone Locker
Cornerstone Storage Locker
Fitly Space Storage
Best Choice Storage Locker
Ur Only Access Storage
Mr. White Storage Locker
Frame Space Storage Locker
SafeSky Storage Locker
Trust Space Storage
Locket Space Storage
Fit-Locked Storage Locker
Travelers' BFF Storage Locker
Big Fit Storage
Stuff Friendly Storage
Unique Space Locker
Eazy Spree Storage Locker
Abuelo's Storage Locker
CEO Life Locker
Classic Key Locker
Pro Protect Locker
Blackbird Locker
Viking Storage Locker
24 Turnaround Locker
Bliss Locker Storage
Eagle Eye Storage Locker
Smart Max Storage
West Avenue Storage Locker
Downtown Storage Locker
Mr. Zee Storage Locker
World Zone Storage
Space Tower Storage Locker
Affor Fam Locker
Traveler's Affordable Locker
Island Mini Storage Locker
Commercial Mini Locker
Light House Storage
Mini Stuff Apartment Locker
Alpha Safer Locker
EquiCircle Locker
Budgetarian Storage Locker
Stuff Quest Locker
Trusties Storage Locker
Pro Client Locker
Intersafety Locker
Golden Key Locker
Zippy Locker
Layered Box Locker
Arrow Max Locker
Strongbox Storage Locker
Safe Standard Locker
Urban Safe Locker
Travelers Safe Locker
Hunters Storage Locker
Stuff Haven Locker
Interlace Co
Temporary Stored
Disk Pro
Store Co
LuggageLocker
Large Locker Room
Sausage Storage
Subsequent Shelving
Liquid Store Spot
The Liquid
Tiny Cubicle Pro
PrivateLocker
Entrepot Collective
Lockbox Co
Offer Locker
Site
Bulk Store Pro
Logger Locker
After Storage Locker Place
Stock car Locker
ColdStorage
Storing Pro
Safe Cache Co
Lockers Locker
CoalLocker
AfterLocker
Operated Desk Spot
Proctor Locker
Longterm Store
The Proper Storehouse
Linkage Pro
The Rear
Large Laundry
Optical Store Group
Luggage Lunchbox
Seasonal Stored
Dark Warehouse
SecureStorage
Bread Warehouse Place
The Safe Storehouse
The Cool Archiving
Memory Board Collective
Safe Stored
Access
Safe Disk Place
Taurus Storage
Key Cupboard
Storage Locker Pro
Sufficient Store Trading Co
Safe Shelf

Creative storage locker business name ideas

The Personal
The Easy Store
ExtendedStorage
The Physical
Depot Group
Optical Store Group
Site Shelving
Plotter Locker
Stable Store
DigitalStorage
Automatic Cabinet Group
ImproperStorage
Wooden
Locking Group
Interfacing Trading Co
Permanent Storehouse Group
Virtual Store
The Ready Footlocker
Closed Warehouse
Blogger Locker
The Maximum
Wooden Desk
Proper
The External
Online
Interface Spot
CushionedLocker
Sufficient Store Trading Co
Thermal Memory Board Trading Co
Sufficient Disk Spot
Seasonal
Proper Locker
StableStorage
The Rear
Improper Locker
The Liquid Storing
Stable Stowage
Dashboard Basement
Subsequent Storehouse
Unlocked
The Double
Sufficient Store
The Length
MeatLocker
OverheadLocker
Interlinked Group
Tall Cubicle
Extra Memory Board
Prosper Locker
Ready Storage Locker
Stored Co
Additional
The Bulk Stored
Discourage Storage
Longterm Depot Trading Co
The Based Storing
Storing Pro
Length Lunchroom
Seasonal Stockpile
Luggage Cabinet Co
Subsequent Shelving
Extended Cache
Medical Lockbox Place
Smaller Locker
Large Cabinet Group
Interlinked Pro
The Individual
Safe Lockbox
Easy Depot
The Optical Entrepot
Interconnecting Pro
Sufficient Memory Board Place
AdequateStorage
College Storage
Private
Persistent Depot Collective
The Next
Storage Locker Group
Warehouse Place
ProlongedStorage
Length Local
Longterm Store
The Cold Cache
Individual Footlocker Group
Little Lunchbox
The Prolonged
Deck
FrozenLocker
Horrid Storage
Prolonged Cache
Little Lectern
Conquer Locker
Safe Storeroom
Tallage Storage
Baby carriage Storage
TopLocker
Storehouse Pro
Sail Lockbox
Mass
Luggage Lockbox
PhysicalStorage
The Adjacent
The After Dresser
Closet Spot
Memory Pro
ControlledStorage
Prolonged
Horace Storage
Empty
Tiny Desk Group
The Hand
Bopper Locker
NearestLocker
Locked Loading Dock
WoodenLocker
Closet Group
Archiving Trading Co
Secondary Storehouse
Storehouse Co
Next Storage Locker
The Front Footlocker
Dissolution of marriage Storage
The Dry Closet
The Aft Closet
Longer

Learn more about starting a storage locker business:

Where to start?

-> How much does it cost to start a storage locker business?
-> Pros and cons of a storage locker business

Need inspiration?

-> Other storage locker business success stories
-> Marketing ideas for a storage locker business
-> Storage locker business slogans

Other resources

-> Storage locker business tips

Funny Storage Locker Business Names

The Random Storing
Spotter Locker
The Luggage Cubicle
Extra Archiving Spot
AftLocker
Safe Cache Co
Empty
Safe Stored
Dollar Locker
Bread Cubicle Trading Co
Longer
Primary Store Pro
Large Lectern
Upright Storage Locker Co
Interlace Co
Stored Co
Green
The Operated
Bulk Memory Board Group
Separate Cabinet Pro
Seasonal Stored
Knowledge Storage
The Prolonged
Individual
Rear Dresser Place
SecureStorage
Tiny Desk Co
Sufficient Store Trading Co
Online
Wrong Warehouse
Luggage
Key
Large Lockbox
Length Linen Closet
The Aft
Virtual Store
FootLocker
Linkage Pro
Medical
FrozenLocker
Longterm Disk
Interconnecting Spot
Torrid Storage
Limited Disk
ReadyLocker
Stored Place
Meshing Place
EnoughStorage
Chain Dresser
The Dark
The Chain Closet
Prolonged
Proctor Locker
Length Laundry
Memory Pro
Foot Warehouse Collective
Sized Lockbox Co
Secondary Stockpile
Line Depot Pro
Interlinked Co
The Proper Storehouse
Big Cabinet Spot
Aft
The Excessive Entrepot
Maximum
The Wooden
Cache Collective
Sufficient
Pia mater Locker
Moral Storage
Foot Basement
ColdStorage
The Term
Orache Storage
Memory Board Co
Arrearage Storage
Archiving Group
Secondary Stowage
OldLocker
Secure Dresser Spot
Compact Storehouse
Secondary Safekeeping
The Nearest Cabinet
AdjacentLocker
Locked Storage Locker Trading Co
Entrepot Place
Little Local
Front
Dynamic Stored Spot
InternalStorage
After Storage Locker Place
Holler Locker
SiteStorage
DryStorage
Desk Pro
The Controlled Disk
Locking Collective
Stored Pro
Entrepot Collective
Temporary Stored
Big
KeyLocker
Cottage Storage
Disparage Storage
Seasonal
Sverige Storage
Locked Loading Dock
The Secondary
Narrow Cabinet Collective
Storing Storage
LongStorage
Persistent Depot Collective
The Dry Closet
Site Storing Place
Archival
Secondary Store
Dry Stored Pro
Primary Store
Footlocker Group
Boring Storage
The Refrigerated
The Efficient Memory Board
Daughter Locker
The Additional Storehouse
Access

Cool storage locker business name ideas

The Efficient Cache
Little Linen Closet
Lockbox Collective
Meshing Place
Sufficient Memory Board Place
Optical Store Group
Secondary Stowage
Site Shelving
Based
Adequate Cupboard Group
Virtual Store
Bopper Locker
Key Desk Co
LongerStorage
Temporary Depot
Warehouse Trading Co
Closed Warehouse
The Double
Entrepot Group
Line Depot Pro
Sufficient Memory Board Pro
Frozen
Length
Central Store Trading Co
Secure Closet Place
Chain Dresser
Storehouse Trading Co
Safe Lockbox
Automatic
Adjacent
Digital
The Frozen
Key Footlocker
Memory Group
EasyStorage
ConvenientLocker
Sufficient Storeroom
The Bottom
AdjacentLocker
Local Disk
Disk Co
The Secret Cabinet
Large Lunchroom
Central Store Pro
The Additional
Stored Place
Empty Cupboard Spot
Locking Group
The Cold Dresser
Luggage Loading Dock
Locked Loading Dock
The Controlled Disk
Nearest Cupboard Trading Co
Little Lunchbox
Spotter Locker
Subsequent Shelving
Site Storing Place
ImproperStorage
AftLocker
Working Memory
The Dynamic
Basement Collective
The Limited Depot
The Temperature Memory Board
Storage Locker Collective
Primary Disk
Lauren Storage
The Site
Longterm Disk
Bread Warehouse Place
DoubleLocker
Stored Trading Co
Dynamic Store Co
The Term Cache
The Maximum Disk
Cache Collective
Luggage Cabinet
Refrigerated Archiving
Working
The Longer Memory
Upright Storage Locker Co
The Individual
Limited Disk
Permanent Disk
Interim Storing Place
Vacant Basement Place
Front
Desk Pro
Primary Stored
Foot
The Nearest Cabinet
The Site Cache
Depot Spot
The Use
Dry
Safe Lockbox Collective
Site Safekeeping
Dresser Place
Sufficient Storing Collective
Deck Cabinet Trading Co
Closed Desk
Maximum Depot
Cordage Storage
Moral Storage
MeatLocker
ClosedLocker
Sufficient Store
MagneticStorage
Extra Archiving Spot
Special Lockbox Group
The Temporary
Bulk Depot
Key Warehouse
Secret
The Key Desk
The Auxiliary Store
Dresser Trading Co
Prolonged Cache
Arrearage Storage
The Luggage Cabinet
Closet Co
Secondary Safekeeping
Warehouse Group
Memory Board Spot
Large Laundry

Unique storage locker business name ideas

Secure Storing
The Personal
Archiving Collective
The Magnetic
Separate Footlocker Pro
Subsequent Stowage
Big
Site Memory Board Group
Unlocked
The Central
The Less Storehouse
Stored Collective
The Aft Closet
The Based
Stern Warehouse Collective
The Extra
Stable Store
Torrid Storage
The Virtual
The Safe Cabinet
Liquid
Secondary Stockpile
PrivateLocker
Sized Lockbox Co
The Dry
Closet Collective
Warren Storage
Ready Closet
Footlocker Place
The Upright
Closed
Memory Board Trading Co
Taurus Storage
Aft
CushionedLocker
Operated
Stored Co
Primary Store Pro
Locked Basement Collective
Medical Lockbox Place
Closed Footlocker
Plotter Locker
Bobber Locker
Basement Co
Chain Basement Group
Locking Co
The Prolonged Storing
Wet Warehouse Pro
Tallage Storage
Safe Shelf
Magnetic
Entrepot Collective
The Bread
The Stable
PersistentStorage
Knowledge Storage
Convenient Cupboard Co
Secondary Store
MedicalLocker
Sufficient
Vacant Cupboard
The Operated
Dark
Digital Store Collective
Site Space
Term Store
Lockert Locker
The Bread Lockbox
Morris Storage
Horus Storage
InternalStorage
Desk Collective
Interface Group
Stable Shelving
Large Lockup
Dropper Locker
Foot Cabinet
The Cold
Sufficient Disk Spot
Controlled Archiving
TemporaryStorage
Sufficient Storing
Mesh Pro
Secondary
The Mass
Bulk Storehouse Group
Stable
The Permanent Storehouse
Improper Locker
Tiny Cabinet Collective
The Long Storing
Store Pro
Mesh Place
Storehouse Co
Adequate Dresser Co
Storing Place
Dry Lockbox Group
The Closed
Narrow Cupboard Group
Huge
The Use Cupboard
Foot Warehouse Collective
Archival
Coal Storage Locker
The Additional Storehouse
Cold
SecureLocker
Pouring Storage
Personal Cupboard
The Long Stored
Aft Cabinet
Stable Stockpile
Stock car Locker
Storing Collective
The Luggage
Miscarriage Storage
Locked Lockbox
Temporary Stored
Vacant Cubicle Group
ProperStorage
Subsequent Store
SiteStorage
The Huge
Little Lockbox
Large Lockbox

Cute storage locker business name ideas

TermStorage
Messy
Automatic Cabinet Group
Entrepot Place
After Storage Locker Place
The Virtual Store
Sufficient Shelving
EnoughStorage
Interlinked Co
ExtraLocker
Hotter Locker
Store Collective
Foreign Storage
Private Cupboard Place
Volatile Storehouse Collective
Interconnecting Collective
Forward
The Auxiliary
Storehouse Pro
Subsequent Storehouse
WorkingStorage
Enough Archiving Trading Co
Tiny Desk Group
Baby carriage Storage
Tiny
Ottar Locker
The Cool Archiving
Separate Cabinet Pro
The Digital
The Overhead Footlocker
Popper Locker
Compact Storehouse
Little Locker Room
Safe Disk Place
WoodenLocker
The Available
Wooden Desk
Key Lockbox Pro
Local Entrepot Trading Co
The Next
Cabinet Collective
Jogger Locker
Storing Storage
Linkage Trading Co
Seasonal Stockpile
Dry Stored Pro
UndergroundStorage
StableStorage
SecureStorage
Wattage Storage
Dutch courage Storage
Personal
LuggageLocker
The Huge Closet
Safe Stowage
Prolonged Memory Place
Remarriage Storage
Magnetic Archiving
Storing Pro
Memory Board Collective
Enough Archiving Co
Logger Locker
Secure Stowage
Length Lunchbox
Mass Storing Pro
Liquid Entrepot Group
The Bulk Stored
Huge Cabinet
Safe Footlocker
Permanent
SafeLocker
Memory Spot
Own
Dissolution of marriage Storage
IntermediateStorage
SmallLocker
Blogger Locker
The Length Dresser
Empty
Cannon fodder Locker
The Dry Closet
Seasonal Stored
VolatileStorage
Interlinked Group
Luggage Lockbox
Separate
Secondary Cache Pro
Wrong Warehouse
Chopper Locker
Less
Large Locker Room
SailLocker
Key
The Small Warehouse
Luggage Warehouse Pro
Extra Dresser
Archiving Group
Line
DryStorage
Warehouse Pro
Messy Cubicle Group
Huge Cupboard Place
Interlinked Spot
Overhead Cupboard Place
Seasonal Safekeeping
Solder Locker
DashboardLocker
The Double Footlocker
Subsequent
Krijnse
Digital Depot Trading Co
Safe Store
KeyLocker
Extra
Meat Cabinet Place
Safe Storehouse
The Chain Closet
Safe Stockpile
Interface Pro
NearestLocker
Wrong Closet Spot
The Operated Warehouse
Seasonal Memory Collective
Bordage Storage
The Secure

Clever storage locker business name ideas

Locking Place
Alma mater Locker
Dresser Pro
Foot Basement
ElectronicStorage
Internal Storing Pro
Length Local
Locked Lair
Interfacing Place
Locked Locker Room
Storing Group
Optical
Compact Archiving Place
Temporary
Interlace Group
Narrow Cabinet Group
The Little
Safe Archiving
Interfacing Collective
Individual Footlocker Group
Cupboard Collective
External Stored Group
External Memory Board
The Front Footlocker
Random Storehouse Spot
Torrance Storage
HandLocker
The Line
Locked Lockup
Acknowledge Storage
Torrent Storage
Auxiliary Cache Co
Mesh Group
The Electronic
Tall
LengthLocker
Liquid Store Spot
Luggage Locker Room
Cubicle Spot
The Wooden
Site
Controlled Disk Group
Mesh Collective
Enough Storehouse
Archiving Place
Exploring Storage
Cupboard Place
The Liquid
Cottage Storage
The Easy Entrepot
The Dark
Safe
The Cold Cache
NarrowLocker
Locked Local
Bottom
The Physical
DigitalStorage
Term Stored Pro
TallLocker
The After Dresser
Propper Locker
The Double Lockbox
StarboardLocker
Unlocked Cubicle Pro
Thermal Memory Board Trading Co
Big Cabinet Spot
Depot Group
Ready Cupboard
Key Cupboard
The Local
Extended Cache
Little Lectern
OpticalStorage
The Interim
Electronic
ExtendedStorage
Discourage Storage
Warehouse Place
Mortgage Storage
Doctor Locker
BasedStorage
Extended
Dashboard Basement
Luggage
InterimStorage
Proper
Depot Collective
Little Local
The Operated Storage Locker
Temperature
The Based Storing
Taller Locker
ThermalStorage
SubsequentStorage
Tiny Desk Co
SpecialLocker
Controlled Depot
The Random Storing
Magnetic Memory Board
Site Entrepot Trading Co
The Luggage Cubicle
Lock Collective
The Large
Bread Cubicle Trading Co
Main Archiving Co
Convenient Stored Trading Co
Excessive Store Collective
Honor Locker
Excessive Storehouse
Courage Storage
Narrow Cabinet Collective
Dynamic Cache
Water Locker
Meat
The Prolonged
The Subsequent Depot
Thermal Storing Trading Co
The Efficient Memory Board
UprightLocker
Store Trading Co
Medical
Locked Laundry
Luggage Local
The Coal

Best storage locker business name ideas

The Sufficient
Cabinet Place
Cabinet Co
EfficientStorage
Gun carriage Storage
Dynamic Storehouse Collective
Cold Depot
The Foot
Interim Memory Board Place
Large Lunchbox
The Working
Online
Random Cache
Clobber Locker
Ready Cabinet Spot
The Special Storage Locker
The Efficient
The Safe
The Narrow
BreadLocker
Top
TopLocker
Individual
Primary Store
Enough
Starboard
The Refrigerated
Length Lair
Ready Storage Locker
Secure Stored
Lockbox Spot
Interconnecting Pro
The Permanent Cache
Mass
Colledge Storage
Deck
Topper Locker
GreenLocker
The Secret
Interlace Collective
Efficient
Interconnecting Place
Access
Unlocked Closet
Lockbox Co
FootLocker
The Starboard
DigitalLocker
Dollar Locker
Seasonal Stored Collective
Hopper Locker
Easy Depot
Additional
Linkage Collective
Controlled
Locking Collective
Secondary Storeroom
Large Linen Closet
Longterm
Open Desk Collective
The Overhead Cupboard
The Online Depot
Length Linen Closet
Stern
Interface Co
Big Desk Collective
Seasonal Stowage
The Interim Storing
Disk Pro
Private
Rotter Locker
The Gray
Persistent Archiving
Storehouse Group
Primary Storehouse Collective
Memory Board Pro
CoalLocker
Convenient
Little Lunchroom
Secondary Depot
The Controlled
Length Locker Room
Stable Storing
Main
Bulk Archiving Spot
The Virtual Cache
Use
Length Lunchroom
Daughter Locker
Refrigerated
Blister copper Locker
Locked Storage Locker Trading Co
Wooden
Archiving Pro
External Memory Board Pro
Euphoric Storage
The Cold Desk
Linkage Co
The Thermal Entrepot
Bulk
Sea otter Locker
Bread Footlocker
Boring Storage
Storage Locker Place
The Subsequent
Linkage Place
ForwardLocker
Closed Warehouse Place
Interlinked Pro
The Adjacent
Forest Storage
Secondary Stored
The Longer
Secure Storeroom
Next Storage Locker
Memory Board Co
Primary Stored Trading Co
Cabinet Group
Entrepot Spot
Luggage Lockup
Storage Locker Group
Length Lectern
LongStorage
Proctor Locker
Dynamic Stored Spot

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Storage Locker Business:

Simple is always better

This means a few different things. Your storage locker business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your storage locker business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Storage Locker Business: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile