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Kayla started Tribe Skincare in 2017. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Tribe Skincare?
My sister and I ran a skin clinic for 3 years specializing in microdermabrasion and were very ‘result-focused’ with the skin treatments we offered. We used a lot of ‘active’ and ‘doctor-formulated’ skincare in the clinic, which was getting half of our customer's amazing results! But the other half found ‘active’ skincare did not work well with their sensitive skin. They would experience redness, itching and adverse reactions.
We were looking for something for sensitive skin to use in the clinic and this is when I had a light-bulb moment and realized there was a really big gap in the market for this niche skincare. I wanted to create a super gentle skincare range free of common allergens and harsh chemicals, but also ensure customers got incredible results from it. We use a variety of powerful, natural, plant-based key ingredients that help hydrate skin to restore its natural glow and strengthen skin to reduce the symptoms of sensitive skin.
> Any brand with a consumable product or repeat purchases really need to ensure they are utilizing email marketing.
Contributors to this article:
- Pat Walls, Founder of Starter Story
- Wiki Updater