How We Added TikTok To Our Platform And Grew Our Audience To Over 140K Followers
This is a follow up story for Tribe Skincare. If you're interested in reading how they got started, published over 5 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
Thanks for having me again! I am super excited to update everyone on my story and the progress since my last interview. My name is Kayla Houlihan and I am the founder of Tribe Skincare, an all-natural, Australian made skincare brand for sensitive skin. In a nutshell, we create super gentle, yet super effective skincare for people who often react to other skincare. So it’s free of harsh chemicals, parabens, and common allergens and irritants.
We have kept the Tribe Skincare routine super simple and easy-to-follow for people who feel overwhelmed by the skincare industry. Transparency is a huge focus so all the customers know exactly what is going on in their skin and how it is expected to help them. In the 3 years since launch, we have used social media as lead generation for new customers as well as nurturing long-term relationships with existing customers. In the last 6 months, we have added Tiktok to our list of platforms and quickly grew our audience to over 140,000 followers.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
