Unlock the secrets to 7-figure online businesses Special offer: Join Starter Story

Elizabeth Grojean

Elizabeth Grojean

Elizabeth Grojean is an American entrepreneur. Elizabeth started Baloo Living in 2017 and is based in New York City. (source)

Elizabeth Grojean,  of Baloo LivingElizabeth Grojean, of Baloo Living


Baloo Living


@egrojean (33 followers)


@elizabethmanette (946 followers)


Early Career

No early career info added yet...

Baloo Living

Elizabeth started Baloo Living in 2017. They detail the beginnings of their company in their Starter Story interview: (source)

Q: How did you get started on Baloo Living?

In 2017 I quit my job in marketing and publishing in New York City and booked a one-way flight to Bali. I was completely burned out and confused about the direction of my life. I’d been working so hard, yet felt unfulfilled. In the process of leaving every familiar security behind, I came to understand that I’d been looking for wholeness through external validation. In the first weeks without a title, company, or convenient identity, I felt completely naked. Over the course of weeks that then became months, I softened my external cover and started to discover what life could be like when there’s nothing to prove, nothing to justify, and no one to impress; the experience of being enough, satisfied and happy, just because, was the greatest and most beautiful discovery!

I came back to New York City feeling so good and got smacked in the face with reverse culture shock. I tried to go back to life as I’d known it, but I had changed so much, I could never go back to working in an office for someone else. I’d spent almost all of my savings and had just a few thousand dollars left, but made the difficult decision to choose the path of uncertainty and risk, and go back to Bali with no income, with the intention of launching a business that I could run remotely and independently. In Bali, I met so many people running businesses while traveling, and I knew the secret to learning was to be surrounded by a community of kind people who could teach me.

Back in Bali, I quickly went through an online course to launch a brand through Amazon FBA. Through product research, I discovered weighted blankets, and less than a week later, booked a flight to visit with suppliers and pick up samples. The moment I tried my sample weighted blanket for the first time, everything changed--I fell in love with the surprising, deeply relaxing sensation that crept in. At that moment, this business went from a project to a passion; the miracle of our bodies to self regulate and heal when given a nurturing environment is amazing to me.

Know that no one knows what they’re doing, especially gurus.

Baloo Living is a product company standing for respect for the body’s wisdom and gentle self-care and comfort. I was inspired to share the experience I had of reconnecting with myself by escaping to Bali with the rest of the world who can’t take the time to travel but can take a few minutes for quiet time with a Baloo blanket to find stillness and peace within.

At my home office in Ubud, Bali, Spring 2019

Source (source)


Starter Story
Unlock the secrets to 7-figure online businesses
Dive into our database of 4,418 case studies & join our community of thousands of successful founders.
Join thousands of founders