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Elizabeth started Baloo Living in 2017. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Baloo Living?
In 2017 I quit my job in marketing and publishing in New York City and booked a one-way flight to Bali. I was completely burned out and confused about the direction of my life. I’d been working so hard, yet felt unfulfilled. In the process of leaving every familiar security behind, I came to understand that I’d been looking for wholeness through external validation. In the first weeks without a title, company, or convenient identity, I felt completely naked. Over the course of weeks that then became months, I softened my external cover and started to discover what life could be like when there’s nothing to prove, nothing to justify, and no one to impress; the experience of being enough, satisfied and happy, just because, was the greatest and most beautiful discovery!
I came back to New York City feeling so good and got smacked in the face with reverse culture shock. I tried to go back to life as I’d known it, but I had changed so much, I could never go back to working in an office for someone else. I’d spent almost all of my savings and had just a few thousand dollars left, but made the difficult decision to choose the path of uncertainty and risk, and go back to Bali with no income, with the intention of launching a business that I could run remotely and independently. In Bali, I met so many people running businesses while traveling, and I knew the secret to learning was to be surrounded by a community of kind people who could teach me.
Back in Bali, I quickly went through an online course to launch a brand through Amazon FBA. Through product research, I discovered weighted blankets, and less than a week later, booked a flight to visit with suppliers and pick up samples. The moment I tried my sample weighted blanket for the first time, everything changed--I fell in love with the surprising, deeply relaxing sensation that crept in. At that moment, this business went from a project to a passion; the miracle of our bodies to self regulate and heal when given a nurturing environment is amazing to me.
> Know that no one knows what they’re doing, especially gurus.
Baloo Living is a product company standing for respect for the body’s wisdom and gentle self-care and comfort. I was inspired to share the experience I had of reconnecting with myself by escaping to Bali with the rest of the world who can’t take the time to travel but can take a few minutes for quiet time with a Baloo blanket to find stillness and peace within.
At my home office in Ubud, Bali, Spring 2019