Baloo Living

How We Doubled Revenue Last Year Through Affiliate Marketing

Elizabeth Grojean
Founder, Baloo Living
$416K
revenue/mo
1
Founders
5
Employees
Baloo Living
from Austin, Texas, USA
started October 2017
$416,000
revenue/mo
1
Founders
5
Employees
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Hello again! Remind us who you are and what business you started.

Baloo Living is a sleep and wellness company created in Bali in 2017. Our signature product is the Baloo weighted blanket, an incredible tool for calming the nervous system with gentle pressure, similar to the way being hugged or held makes us feel naturally calm. These blankets have been used for decades by therapists and are now going mainstream as people discover just how powerful they can be for improving sleep and anxiety--without the use of medication. Our customers are people who may have trouble sleeping looking for sleep aid, as well as those who understand how incrementally improving their sleep is a powerful way to improve overall health and wellbeing.

I launched Baloo through Amazon but have been successful at growing off-Amazon; now 75% of our business is through our website and third-party retailers. Revenues have doubled year over year for three consecutive years due to a growing market and demand, as well as growing brand recognition.

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