Business Idea

Start A Coffee Blog

About

Starting a coffee blog requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell coffee blog, or selling coffee blog online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a coffee blog ➜

Key stats

market size
$400B
revenue (monthly)
$8K
starting costs
$27.4K
gross margin
23%
avg product price
$5
time to build
6 months
growth
Affiliate program
business model
E-Commerce
time investment
Full time

About

Starting a coffee blog requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell coffee blog, or selling coffee blog online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a coffee blog ➜

Key stats

market size
$400B
revenue (monthly)
$8K
starting costs
$27.4K
gross margin
23%
avg product price
$5

 

time to build
6 months
growth
Affiliate program
business model
E-Commerce
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $750 $7,000
Employee & Freelancer Expenses $151 $352
Equipment & Supply Expenses $500 $5,000
Website Costs $303 $7,215
Business Formation Fees $5,600 $20,400
Software Expenses $162 $3,094
Advertising & Marketing Costs $0 $3,250
Other Expenses $0 $800
Total Startup Costs $7,466 $47,111

Successful Businesses

Business URL Rank
Ko-fi ko-fi.com #7,397
Perfect Daily Grind perfectdailygrind.com #84,962
MyFriendsCoffee myfriendscoffee.com #102,534
National Coffee Association ncausa.org #210,309
Olam Specialty Coffee olamspecialtycoffee.com #216,390
Coffee or Die Magazine coffeeordie.com #223,707
LaMano Coffee lamanocoffee.com #235,452
Little Coffee Place littlecoffeeplace.com #245,668
1st in Coffee 1stincoffee.com #290,928
Coffee Review coffeereview.com #358,568
I Need Coffee ineedcoffee.com #522,969

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Traffic to your website A coffee blog gives people a reason to visit your website and to keep coming back to you!
No overhead costs To get your coffee blog started, there are no costs associated with overhead, storage, packaging, etc. This will save you a lot of time and money!
Meaningful business connections You never know who you will meet as a coffee blog. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Cons Description
Constant maintenance of publication You may find yourself constantly needing to update your coffee blog in order to stay relevant for your audience and for those searching on google.
Low margins The gross margins for your coffee blog are typically around 23%, which can make it more challenging to incur new expenses and maintain profitability.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.
Churn In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.
Time commitment With starting a coffee blog, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.
Difficult to build trust with your customer With starting a coffee blog, there can be minimal face-to-face interaction, which means it can be a lot more difficult to establish trust with your customers. You'll need to go the extra mile with your customer to grab their attention and business.

Marketing Ideas

  • 1

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

  • 2

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

  • 3

    Email marketing

    Email marketing is the act of sending a commercial message to a group of people using email.

    Marketing via email is a highly effective strategy used by entrepreneurs to advertise, request business, or to build brand awareness.

    According to Backlinko, shoppers spend more when marketed to through email, compared to those who do not receive email offers.

    Therefore, email marketing is an essential tool that helps entrepreneurs to reach target audience.