Business Idea

Start A Coffee Blog

About

Starting a coffee blog requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell coffee blog, or selling coffee blog online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a coffee blog ➜

Key stats

market size
$400B
revenue (monthly)
$8K
starting costs
$27.1K
gross margin
23%
avg product price
$5
time to build
6 months
growth
SEO
business model
E-Commerce
time investment
Full time

About

Starting a coffee blog requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell coffee blog, or selling coffee blog online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a coffee blog ➜

Key stats

market size
$400B
revenue (monthly)
$8K
starting costs
$27.1K
gross margin
23%
avg product price
$5

 

time to build
6 months
growth
SEO
business model
E-Commerce
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $35 $3,250
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $500 $5,000
Website Costs $232 $6,500
Business Formation Fees $5,600 $20,400
Software Expenses $150 $3,044
Advertising & Marketing Costs $0 $3,250
Other Expenses $0 $800
Total Startup Costs $6,517 $47,744

Successful Businesses

Business URL Rank
Ko-fi ko-fi.com #7,397
Perfect Daily Grind perfectdailygrind.com #84,962
MyFriendsCoffee myfriendscoffee.com #102,534
National Coffee Association ncausa.org #210,309
Olam Specialty Coffee olamspecialtycoffee.com #216,390
Coffee or Die Magazine coffeeordie.com #223,707
LaMano Coffee lamanocoffee.com #235,452
CoffeeGeek coffeegeek.com #240,665
Little Coffee Place littlecoffeeplace.com #245,668
Espresso Machines 1stincoffee.com #290,928
Dreams + Coffee dreamsandcoffee.com #356,000

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Traffic to your website A coffee blog gives people a reason to visit your website and to keep coming back to you!
No overhead costs To get your coffee blog started, there are no costs associated with overhead, storage, packaging, etc. This will save you a lot of time and money!
Meaningful business connections You never know who you will meet as a coffee blog. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Cons Description
Constant maintenance of publication You may find yourself constantly needing to update your coffee blog in order to stay relevant for your audience and for those searching on google.
Low margins The gross margins for your coffee blog are typically around 23%, which can make it more challenging to incur new expenses and maintain profitability.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.
Churn In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.
Time commitment With starting a coffee blog, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.
Difficult to build trust with your customer With starting a coffee blog, there can be minimal face-to-face interaction, which means it can be a lot more difficult to establish trust with your customers. You'll need to go the extra mile with your customer to grab their attention and business.

Marketing Ideas

  • 1

    Word of mouth

    The most tried and true way to grow a coffee blog is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 2

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to coffee blog.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜

  • 3

    Email marketing

    The more engaged list of emails, the more engaged customers, which ultimately leads to more sales. One of the best ways to start growing your list is by providing your customer with something free (or discounted) in return.