Start A Coffee Blog - Business Ideas

Updated: September 16th, 2022
Start A Coffee Blog

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

A coffee blog business is a website or platform where individuals share information, tips, and reviews about coffee-related topics.

This can include things like different coffee brewing methods, coffee bean types, recipes, and product recommendations.

To start this business on a budget, you'll first need a passion for coffee and some basic knowledge about it. Then, create a free or low-cost website using platforms like WordPress or Blogger.

Write engaging content, include high-quality images, and consider joining affiliate programs to earn revenue through product recommendations.

Finally, promote your blog on social media and engage with your audience to build a dedicated following.

Starting a coffee blog requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell coffee blog, or selling coffee blog online, you can use this page as a guide for everything you'll need to know.

Key Stats

revenue (monthly)
$8K
starting costs
$20.7K
gross margin
23%
avg product price
$5
time to build
180 days
growth
SEO
business model
E-Commerce
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

Employee & Freelancer Expenses

$151

$352

Website Costs

$223

$7,215

Business Formation Fees

$5,600

$20,400

Software Expenses

$162

$3,094

Advertising & Marketing Costs

$0

$3,250

Total Startup Costs

$6,136

$41,311

Successful Businesses

Business URL Rank

Ko-fi

ko-fi.com

7,397

Perfect Daily Grind

perfectdailygrind.com

84,962

MyFriendsCoffee

myfriendscoffee.com

102,534

National Coffee Association

ncausa.org

210,309

Olam Specialty Coffee

olamspecialtycoffee.com

216,390

Coffee or Die Magazine

coffeeordie.com

223,707

LaMano Coffee

lamanocoffee.com

235,452

Little Coffee Place

littlecoffeeplace.com

245,668

1st in Coffee

1stincoffee.com

290,928

Our captions

ourcaptions.com

345,291

Coffee Review

coffeereview.com

358,568

Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

Traffic to your website

A coffee blog gives people a reason to visit your website and to keep coming back to you!

No overhead costs

To get your coffee blog started, there are no costs associated with overhead, storage, packaging, etc. This will save you a lot of time and money!

Meaningful business connections

You never know who you will meet as a coffee blog. This could be the start of an incredible business opportunity!

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

Cons Description

Constant maintenance of publication

You may find yourself constantly needing to update your coffee blog in order to stay relevant for your audience and for those searching on google.

Low margins

The gross margins for your coffee blog are typically around 23%, which can make it more challenging to incur new expenses and maintain profitability.

Niche Market

A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.

Churn

In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.

Time commitment

With starting a coffee blog, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.

Difficult to build trust with your customer

With starting a coffee blog, there can be minimal face-to-face interaction, which means it can be a lot more difficult to establish trust with your customers. You'll need to go the extra mile with your customer to grab their attention and business.

Marketing Ideas

  • 1

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜

  • 2

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

    Learn more about social media advertising ➜

  • 3

    Email marketing

    Email marketing is the act of sending a commercial message to a group of people using email.

    Marketing via email is a highly effective strategy used by entrepreneurs to advertise, request business, or to build brand awareness.

    According to Backlinko, shoppers spend more when marketed to through email, compared to those who do not receive email offers.

    Therefore, email marketing is an essential tool that helps entrepreneurs to reach target audience.

    Learn more about email marketing ➜