Start A Coffee Brand - Business Ideas

Start A Coffee Brand - Business Ideas
Start A Coffee Brand

Starting a coffee brand requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell coffee, or selling coffee online, you can use this page as a guide for everything you'll need to know.

Key Stats

revenue (monthly)
$2K
starting costs
$35.8K
gross margin
25%
avg product price
$2
time to build
240 days
growth
Direct sales
business model
E-Commerce
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

Employee & Freelancer Expenses

$151

$352

Website Costs

$223

$7,215

Business Formation Fees

$5,600

$20,400

Equipment & Supply Expenses

$66

$700

Retail Business Expenses

$1,250

$11,650

Inventory Expenses

$350

$14,750

Software Expenses

$162

$3,094

Advertising & Marketing Costs

$75

$5,286

Food Business Expenses

$125

$1,000

Total Startup Costs

$8,002

$71,447

Successful Businesses

Business URL Rank

Keurig

keurig.com

37,586

Black Rifle Coffee Company

blackriflecoffee.com

37,711

Coffee Roaster

bluebottlecoffee.com

53,076

Bizzy coffee

bizzycoffee.com

165,938

Joe's Garage Coffee

joesgaragecoffee.com

179,479

Wandering Bear

wanderingbearcoffee.com

263,097

Kauai Coffee

kauaicoffee.com

501,526

Coffee Over Cardio®

coffeeovercardio.com

552,296

STōK Cold Brew Coffee

stokbrew.com

552,618

Melitta USA

melitta.com

591,047

Cuvée Coffee

cuveecoffee.com

712,208

Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Meaningful business connections

You never know who you will meet as a coffee brand. This could be the start of an incredible business opportunity!

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

Easy to encourage "impulse buy"

In the coffee brand, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.

Unlimited income potential

With starting a coffee brand there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make.

Amazing perks and discounts

Working in the coffee brand comes with its perks! As a seller for these products/services, you typically also get to enjoy industry perks and discounts.

Cons Description

Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

Longer Sales Process

A coffee brand can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.

Low margins

The gross margins for your coffee brand are typically around 25%, which can make it more challenging to incur new expenses and maintain profitability.

High employee turnover

In the coffee brand, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.

Taxes

As a coffee brand, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

Niche Market

A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.

Marketing Ideas

  • 1

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

    Learn more about direct sales ➜

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜

  • 3

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

    Learn more about social media advertising ➜

Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

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