1,000+ Creative Sneaker Reseller Business Names

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Updated: June 10th, 2025

So, you've come up with the perfect sneaker reseller business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your sneaker reseller business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best sneaker reseller business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your sneaker reseller business.

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Ideas

Catchy sneaker reseller business name ideas

The Canvas
Cowboy Boot
Basic Footgear
Wild Steps
The Footwear
Tiny Feet
Soft Spot
Crazy Collection
The Sandal Scandal
Seek Sneaker Co
Streetwear Comfort
The Small Steps
Firm Grip
The Cobbler
The Buckle Collection
Laced
Shoe Shaped
Hightop Sports
The Loafer Pro
Sneaker Spot
Clog Boot
Fit In
Dap Runner
Suede Footwear
Sneak Peek
Sneaky
The Pair
The Boot Rush
Messy Kicks
On Foot
Runner Shoe
Comfort Pro
Basic Accessory
Classic Shine
Loose Sock
The Classy Footwear
Perfect Fit
Extra Mile
Tip Toe
Game On
In Style
FootPrint
Steps
World Of Sneakers
Fancy Co
HandPicked
Shiny Wear
One & Only
Just Right
Mighty Shoe Place
Basics
Soft Double
Classic Front
Slayer
Fast Action
Active Footwear
Black Shoe
Shoe Spot
New Sole
Grip
Foot Shaped
The Shoe Pro
Just Another Shoe
My Sneaker
New Pair
Active Run
Trainers
Trendy Footwear
Socks & Shoes
Single Kick
Foot Wing
Pro Shoe
The Shoe Canvas
Holy Foot
The Jog
Bloody Gym Shoe Collective
Second Slingback
BuckledShoe
WhiteSneaker
Sly
Pink Gym Shoe Place
New
The Lost
Steeper Sneaker
Space heater Sneaker
Sock Place
The Rear
Unlaced Sandal Collective
LowKicks
Ragged Footwear Collective
Soled Slipper
Game Spot
Gas meter Sneaker
The White
Single Streetwear
The Snow Sock
Right Trainer Co
Ordinary Game Pro
Unlaced Basket
Basic Boot
Soft Silverside
Czechoslovak Basketball Spot
Surgical Shoelace
The Worn
Giant Gym Shoe Pro
The Pretty Boots
Small Game Co
Scuffed Tennis Shoe Pro
Second Sandal
Stinky Sock
OldShoe
Shiny Shoelace
Red Slipper
Ellipse Kicks
Classic Slipper Spot
The Torn Tennis Shoe
Feeble Sound Off
Top Basketball Co
Slips Kicks
GrubbySneaker
Green Slipper
Shiny Provide With Shoes
Rips Kicks
Sharp Gripe
The Unlaced Footwear
The Old
Stinky Gym Shoe
Hot Basketball
Second Skateboard
Horseshoe Spot
Cheap
FlatShoe
Giant Footwear Co
SingleSneaker
Game Co
Top Trainer Spot
White Footwear Spot
Slipper Collective
White Ball Place
Wild Gripe Place
Loose Horseshoe Spot

Creative sneaker reseller business name ideas

The Vicious
Sock Place
Ball Trading Co
The Red Gym Shoe
Giant
Lips Kicks
Blue Boot Collective
Ordinary
Horseshoe Group
The Scuffed Basketball
The Few
Foot Lace
Sock Co
Scuffed Footwear Group
Accessory Sock Pro
Padded Tennis Shoe Spot
Circulate Spot
Bloody Slipper Pro
Expensive Provide With Shoes
Red Horseshoe Collective
Giant Gym Shoe Pro
Second Sock
Boots Place
Tennis Shoe Trading Co
Worn Footwear Pro
Heater Sneaker
Wholesale Co
The Top Slipper
Secondary Sole
The Successive
Small Trainer
Water meter Sneaker
The Scuffed
Heeled Sneaker Spot
The Green
Small Skateboard
MysteriousSneaker
Ordinary Trainer
The Giant Tennis Shoe
LittleShoe
Czechoslovak
Tiny Boot Place
Stinky Slingback
New Shoe
New
Right
LoneSneaker
The Grubby Game
Pink
WornSneaker
Freezer Sneaker
Praetor Sneaker
Grubby
The Czechoslovak Slipper
Wet Basket Co
OrdinaryShoe
The Little Shoe
Eclipse Kicks
RhythmicKicks
Worn Game Group
Vicious Recoil Place
Drop
Stinky Sportswear
Scuffed Sportswear
Lone Tennis Shoe Pro
Slipper Collective
The High
The Giant
Two Sandal
The Brown Sneaker
Alternate Sound Off
Giant Game Co
WetSneaker
The Second Game
Orthopedic Footwear
Nips Kicks
Slipper Group
AthleticShoe
Worn
Carpet sweeper Sneaker
Topped Shoe Place
Expensive Footwear
Clean Sandal Trading Co
Surgical Sabot
Circulate Co
Single
New Trainer Co
Scissor Gripe Co
Small Footwear
Fish and chips Kicks
Little
Pink Gym Shoe Spot
Atlas cedar Sneaker
The Furious
Soled Sandal
Shaped Sandal
Ball Spot
TopSneaker
Single Gym Shoe Place
Strips Kicks
Eger Sneaker
Cheap Basket Collective
Wild Flush
Basic Boot
Hot Sandal Trading Co
Few
Single Tennis Shoe Pro
Footwear Co
The Top
Bloody Tennis Shoe Spot
The Tattered
Cheap Tennis Shoe Place
Reseller Collective
Czechoslovak Sandal Co
The Penalty
The Hand Boots
Sole Sole
Buckled Sandal
Single Gym Shoe Trading Co
Blue Provide With Shoes Pro
Meter Sneaker
Basketball Trading Co
Expensive Ball Co
The Lusty
Expensive Basketball
Giant Gym Shoe
Incense cedar Sneaker
Rear
Fever Sneaker
Laced Horseshoe
Expensive Basketball Group
The Clean Tennis Shoe
Grips Kicks
Classic Footwear Spot
FilthySneaker
BlueShoe
Unlaced
Mysterious Basketball Place
Unlaced Sandal Collective
Basket Collective
Cleaner Sneaker

Learn more about starting a sneaker reseller business:

Where to start?

-> How much does it cost to start a sneaker reseller business?
-> Pros and cons of a sneaker reseller business

Need inspiration?

-> Other sneaker reseller business success stories
-> Marketing ideas for a sneaker reseller business
-> Sneaker reseller business slogans

Other resources

-> Profitability of a sneaker reseller business
-> Sneaker reseller business tips

Funny Sneaker Reseller Business Names

The Worn Trainer
Scuffed Slipper Place
Worn Slipper Place
The Top Footwear
The Leather Sneaker
The Giant
Leather Horseshoe
The Right Provide With Shoes
Shoe Collective
Single Suede
Cedar Sneaker
Topped Basketball
Single Gym Shoe Place
Stinky Sandal
Free Complain Group
Beakers Sneaker
Secondary
New Game Place
HotShoe
Freezer Sneaker
Classic Basketball Collective
Green Gym Shoe Co
ViolentKicks
Topped Shoe Trading Co
The Ordinary
Scuffed Footwear Group
Small Sandal
The Top Gym Shoe
Topped Footwear Pro
Scuffed Sandal
Wild Gripe Place
Secondary Sneaker
Second Suede
White Slipper Group
Padded Tennis Shoe Spot
Scuffed Slipper
Sell Pro
The Clean Tennis Shoe
SmallSneaker
The Topped Slipper
SolidKicks
Tattered Basketball
Right Sandal
Tennis Shoe Trading Co
Metre Sneaker
Libor Sneaker
The Soft
Fish and chips Kicks
Old Basket Group
The Drop
Ragged Tennis Shoe Pro
Atlas cedar Sneaker
Secondary Sabot
The Other Game
Slipper Trading Co
Slipper Place
The Rear
Athletic
The Expensive
Lieder Sneaker
Trainer Place
Buckled Footwear Spot
The Two
The Unlaced Footwear
The White Ball
Shiny Silverside
Single Sandal
ViciousKicks
The Sole
Accessory
Giant Game Group
Rips Kicks
TightShoe
The Penalty
Bloody Gym Shoe Collective
Deeper Sneaker
Classic Gym Shoe
Sneaker Co
Ball Group
Green Basketball
Ball Place
Soft Sneaker
Sandal Collective
Torn
Worn Footwear Pro
Single Sportswear
Sandal Pro
Old Ball Place
Mysterious Footwear
Clean Footwear Collective
TatteredSneaker
Shiny Sandal
Unlaced Footwear
The Other Basket
Red Slipper
Unlaced Trainer
Scuffed Shoe Place
Little Ball Pro
The Czechoslovak Sandal
Eater Sneaker
Stinky
The White
Second Surfboard
ClassicSneaker
Wild
Shoe Place
Made Lace Pro
Basketball Pro
Trips Kicks
Red Basket Collective
Left Sandal Co
Scuffed Slingback
Laced Sock
Sole Slipper
The Green Tennis Shoe
The Low
Athletic Horseshoe Pro
BrownShoe
NumerousKicks
Provide With Shoes Trading Co
The Padded
Beeper Sneaker
Two Slipper Collective
Polished
Meter Sneaker
Game Spot
ExpensiveSneaker
FrontShoe
Clean Trainer Co
OldShoe
The Lost Boot
The Side Sound Off
Surgical Sabot
White cedar Sneaker
Light Lace Trading Co
Torn Footwear
Brake Shoe Co
CzechoslovakSneaker
Soled
Ships Kicks
OtherSneaker

Cool sneaker reseller business name ideas

LeatherShoe
Double
Laced Horseshoe
RaggedSneaker
Old Sneaker Pro
Thrill Co
Bang Place
The Cheap Slipper
Footwear Group
SecondSneaker
Sock Spot
Cheap Sandal Trading Co
Wholesale Co
Unlaced
Drop Flush
The Lost
Freezer Sneaker
Libor Sneaker
Tremendous Gripe Place
Resold Group
Small Suede
The Pink Ball
Sandal Co
The Little
Japanese cedar Sneaker
White Ball Place
Circulate Trading Co
Accessory Boots
The Unlaced
Wet Trainer Collective
Tattered Sandal Collective
Sandal Trading Co
Clean Sandal Trading Co
GiantSneaker
Golden Sneaker Trading Co
FootShoe
The Top
Scuffed Tennis Shoe Pro
ScuffedSneaker
Mysterious Basket Trading Co
Speeder Sneaker
The Ordinary Basketball
The Horse Sandal
Peeper Sneaker
Shaped Sandal
Purchase Spot
Trainer Place
Scissor
Old Slipper
Brown
Stinky Shoe
Several Flush Spot
The Leather Sock
Trainer Group
Boots Spot
Footwear Trading Co
Loose
Thrill Group
Wild Flush
Secondary Silverside
Single Slipper Trading Co
Secondary Sandal
Topped
The White Ball
The Foot
The Pink Horseshoe
Space heater Sneaker
Buckled Footwear Spot
Made Lace Pro
Free Complain Group
Majestic Basketball Group
GrubbySneaker
The Left Gym Shoe
The Topped
Leaguer Sneaker
Expensive Ball Place
Nips Kicks
Torn Ball
Laced Sock
Fitting
IronShoe
Blue peter Sneaker
The Clean
Padded Tennis Shoe Place
Green Gym Shoe
The Vicious
The Giant Gym Shoe
Classic Game Spot
The Unlaced Gym Shoe
New
The Tremendous
The Shaped
Clips Kicks
The Frantic
Gym Shoe Spot
The Tight Slipper
Lone Tennis Shoe Group
Blue Provide With Shoes Pro
The Red Game
Basket Co
The Brown
Solid
Classic Game Co
The Mighty
Single Slingback
Little Tennis Shoe Co
Made
White Sandal
Giant Gym Shoe Pro
Scuffed Sandal Place
Left Trainer
The Leather Sandal
The Laced Slipper
Czechoslovak Footwear
Hot Boots Spot
Old Shoe Co
Single Sock
The Side Sound Off
Lost Sneaker Collective
Wild Recoil Place
Little
The Expensive Basketball
The White
Sock Place
Other Trainer
Red Horseshoe Collective
Grubby Basket Group
Sneaker Collective
Slips Kicks
White cedar Sneaker
Second Streetwear
Leaper Sneaker
Cheap Slipper Trading Co
Ships Kicks
Second Trainer Collective
Hot Slipper Pro
The Giant Game
The Top Trainer
Worn Footwear Pro
Red
The Right Provide With Shoes

Unique sneaker reseller business name ideas

Clean Trainer
Scuffed Sandal
Wild
Surgical
Basic Boot
Ball Trading Co
UnlacedSneaker
Small Sportswear
Soled
Big Brake Shoe
Sleeper Sneaker
White Sandal Co
The Second Gym Shoe
Tennis Shoe Pro
Scuffed Slipper
Lone
The Worn Basket
Basket Collective
Scissor Gripe Co
Feeble Sound Off
Lips Kicks
Two Slipper Collective
Light meter Sneaker
Red Footwear
Foot Lace
The Clean Shoe
Grubby
The Old Game
The Old Tennis Shoe
Pretty
Golden Horseshoe Group
Stinky Shoemaker
The White Tennis Shoe
Stinky Gym Shoe
And Sneaker Place
Pink Shoe Spot
TightShoe
Scuffed Sock
Weeper Sneaker
Ball Place
The Leading
Old
Single Tennis Shoe Pro
The Classic
LowKicks
Resold Place
Fish and chips Kicks
New Shoe
Again Resell
LeftSneaker
AlternateKicks
Little Ball
The Hot
Orthopedic
Unlaced Trainer
Shiny Soulier
Giant Footwear Co
Classic Basketball Pro
Tennis Shoe Trading Co
Gas meter Sneaker
The Classic Ball
Czechoslovak Basketball Group
Mind reader Sneaker
Shaped Footwear Trading Co
Eastern red cedar Sneaker
New Footwear Trading Co
Basket Group
Unlaced Shoe Pro
Scuffed Basketball Place
Single Ball Pro
The Flat
Second Slipper
The Topped Ball
Hand
The Single Footwear
Top Trainer Spot
White Provide With Shoes
Toed
The Pink Basket
Metre Sneaker
And Brake Shoe
The Filthy Shoe
The Leather
The Unlaced Footwear
Clean Footwear Collective
Cheater Sneaker
Ordinary Basketball Place
BrokenShoe
Port orford cedar Sneaker
The Feeble
Tiny Boot Place
Extra
Horseshoe Group
Basket Pro
Mips Kicks
Stinky Surfboard
Fever Sneaker
Solar eclipse Kicks
The Cheap
The Little Shoe
Small Shoe
The Scuffed Basketball
Clean Tennis Shoe Place
Neater Sneaker
Green Basketball Place
The Old Sandal
Single Gym Shoe Trading Co
Sole Stool
The Red
Left Basketball
Giant Footwear
Buckled Footwear Place
Surgical Slipper Group
Game Collective
Sneaker Co
Gum Brake Shoe Place
Finished Lace
Scuffed Surfboard
Resale Co
Majestic Basket Place
ViolentKicks
Game Pro
Mighty Recoil Collective
Game Spot
MysteriousSneaker
Old Ball Place
Classic Gym Shoe Place
Pink Lace Group
The Pink Sock
Sandal Place
The Second Tennis Shoe
Other Gym Shoe Place
Backward Gripe
The Sole
Scuffed Streetwear
Backward Boot Group
The Wooden Footwear
Trainer Spot
Other Basket Group
Single Streetwear
Boots Place

Cute sneaker reseller business name ideas

Pink Horseshoe Co
Big
Sandal Group
Red Slipper
Gym Shoe Collective
Giant Gym Shoe
Sole Sneaker Group
The Snow
Leather Horseshoe
Hot
Shoe Trading Co
Gym Shoe Group
The Penalty Gripe
DesperateKicks
And
Wet Ball Trading Co
Second Sock
Trainer Co
Blue Sandal
Pink Trainer Pro
Total eclipse Kicks
The Stinky
The Pink Basketball
Wet
Top Basketball
Dreamer Sneaker
The Top Footwear
Expensive Provide With Shoes
Successful
Slipper Spot
LacedShoe
Game Place
Red Sandal
Shaped Horseshoe
Cheap Basket Collective
Made Provide With Shoes
Scuffed Tennis Shoe Place
Czechoslovak Basketball
Shiny Silverside
Ragged
The New
The Front Provide With Shoes
Boot Collective
Footwear Pro
The Frantic Squawk
TopSneaker
Indirect Sound Off Place
Old Sandal Place
The Direct
Green Trainer Group
Complain Collective
Trips Kicks
The New Sandal
Athletic Horseshoe Pro
Resells Resell
Top Sock Group
Flat
Left
Torn Sandal Collective
Ordinary
The Other
Surgical Sneaker
Wet Tennis Shoe Co
The Other Basket
The Pink Lace
The Expensive
Giant
Sole
The Second Sandal
The Pole
Shaped Silverside
Sundry Complain
Expensive Footwear
The Buckled
Basket Place
The Scuffed
Left Slipper
Czechoslovak Footwear Trading Co
The Pink
Torn Footwear
Rips Kicks
The Mysterious Slipper
Basketball Co
Shiny Sandal
Wet Trainer
Circulate Co
The Little Brake Shoe
The Red Gym Shoe
TinyShoe
Iron Boots Pro
Deeper Sneaker
Ragged Ball Pro
Giant Game Group
Basic
Free
Scuffed Slingback
White Boot Trading Co
Lone Tennis Shoe Pro
Stinky Skateboard
Athletic
Peter Sneaker
Shoe Collective
Shiny Provide With Shoes
Ordinary Trainer
Second Sandal
Bloody Tennis Shoe Spot
FranticKicks
Scuffed Tennis Shoe Trading Co
Old Trainer Group
The Soft
Soled Stocking
The Top Gym Shoe
Single Sportswear
The Savage Gripe
Accessory
Heeled Sneaker Spot
Back Boot
Right Basket Group
Ball Collective
Torn
The Shiny
The Left
Unlaced Footwear
Single Sandal
Lunar eclipse Kicks
Sweeter Sneaker
Clean Trainer Group
GoldenShoe
Classic Gym Shoe
Top Basketball Co
Reseller Collective
Expensive Basket Group
Wet Slipper Pro
Mysterious
Bloody Slipper Pro
Lieder Sneaker
Circulate Spot
Expensive Basketball
LoneSneaker
Filthy Footwear Trading Co
Indirect Rush Pro

Clever sneaker reseller business name ideas

The Padded Trainer
Second Shoe
Lay reader Sneaker
The Second Game
TornSneaker
Eider Sneaker
Grim reaper Sneaker
PaddedSneaker
Vicious
Sweeper Sneaker
Electric heater Sneaker
Sock Group
RightSneaker
Lone Basket Pro
Wild Gripe Place
The Single Basketball
Scuffed Sandal Co
Clean Shoe Place
Sandal Collective
Basketball Pro
Right
Sudden Squawk
Classic
The Hot Sandal
The Two
Heavy Gripe Collective
The Left Basket
The Comfortable Horseshoe
Ellipse Kicks
Bloody Gym Shoe Collective
Secondary Sabot
Single Suede
Worn Game Group
Heavy Sandal Place
Shaped Lace
White Tennis Shoe Place
The Lone
Expensive
Loose Lace Trading Co
Soft Stool
Sound Off Co
Red Trainer
The Brutal
The Toed Footwear
Second Ball Spot
The Directed Boot
Single Basketball
Single Shoemaker
Worn Slipper Place
The Front
Red Ball Co
Atlas cedar Sneaker
Polished
Two Sandal
Red Trainer Group
LustyKicks
Scuffed Skateboard
Sneaker Trading Co
The Side Rush
The Scuffed Basket
Bloody Gym Shoe Pro
The Mysterious
The Filthy
LittleSneaker
Backward Flush
The Sharp
The Extra
Iron Footwear Collective
Scuffed Suede
SuccessiveKicks
Classic Trainer Group
Scuffed Shoemaker
Buckled Sandal
Torn Slipper
Thrips Kicks
Small Footwear Collective
Kilometre Sneaker
The Majestic Gym Shoe
Shiny Boots
Single Shoe
The Other Game
Loose Horseshoe Spot
Sly
Speakers Sneaker
Single Gym Shoe Place
Single Trainer
Right Sandal
Purchase Group
Pink
The Secondary
The Pretty Boots
Retread Resell
MajesticSneaker
Left Horseshoe Co
Stinky Slingback
Scuffed Footwear Group
Surgical Sabot
Second Trainer
The Leather Sneaker
Game Trading Co
The Giant Tennis Shoe
Stinky Basketball
Basket Trading Co
Resold Trading Co
Beeper Sneaker
Orthopedic Footwear
Basketball Collective
Clean
SmallSneaker
Small Basketball Collective
Ball Spot
Czechoslovak Footwear Spot
Seater Sneaker
The Green
Cheap Sandal Collective
New Game Place
Sole Footwear Pro
Sandal Spot
Blue Footwear Pro
Postoperative Boot
Worn
The Top Slipper
Single Skateboard
Blue Gym Shoe Spot
Small Sandal
The Giant
Seekers Sneaker
The Torn
WornSneaker
The Athletic
Expensive Game
Small Footwear
Mysterious Basketball Place
The Small Shoe
Filthy Basketball Collective
The Wet Basketball
Partial eclipse Kicks
Red Basketball Trading Co
The Majestic Trainer
Topped Footwear Pro
Sole Soulier

Best sneaker reseller business name ideas

The Heeled Sock
Tennis Shoe Co
Dieter Sneaker
Flat Provide With Shoes Group
Blue Ball
Short Thrill Trading Co
Shiny Slipper
Soled Sabot
The Clean Tennis Shoe
The Cheap Trainer
HotShoe
Meaner Sneaker
Unlaced Ball Trading Co
Left Tennis Shoe Pro
ClassicSneaker
The High
Scuffed Shoe
Small Slipper
Hearty
White Slipper Group
Consecutive Recoil
Scuffed Ball Co
The Narrow Lace
Sharp Gripe
SevereKicks
Hot Game
White Boots
HeavyShoe
White
The Classic Slipper
Wet Slipper Group
The Grubby Gym Shoe
Topped Basketball
Breeder Sneaker
Shoe Group
Filthy
Steeper Sneaker
Horseshoe Place
FrontShoe
Topped Ball Collective
HeeledShoe
Filthy Ball
Tennis Shoe Collective
Sundry Recoil
Blue Boot Co
Horseshoe Spot
Heater Sneaker
The Straight
Blue Shoe
The Snow Sock
Soled Sole
Stinky Sportswear
Acquire Spot
Single Sabot
Gym Shoe Place
BloodySneaker
Single Footwear
Alternate Sound Off
Detour Sneaker
The Tattered
Second Sportswear
Stinky Shoe Collective
Sock Co
Surgical Shoelace
Scuffed
Exposure meter Sneaker
Green
Creeper Sneaker
Stinky Sock
Tennis Shoe Group
The Furious
Second
The Surgical Lace
OrdinaryShoe
Tattered Basketball
Soft Silverside
Drips Kicks
SingleSneaker
Footwear Place
Vicious Recoil Place
White Ball Co
The Majestic
Czechoslovak
Small Game Collective
Flush Co
Front
Water heater Sneaker
Little Basketball
T bar Sneaker
Feature Sneaker
The Brown Sneaker
Short Charge
Slipper Group
Left Sandal Co
GreenSneaker
Snow Soulier
Surgical Slipper
Czechoslovak Trainer
Boot Spot
SolidKicks
The Green Tennis Shoe
Pole Horseshoe
Rear
New Trainer Co
Shiny Sabot
Secondary Sneaker
Classic Basketball Collective
HotSneaker
Stinky Streetwear
The Clean Sandal
Lone Ball Co
Other
Horseshoe Trading Co
FilthySneaker
Shaped Stocking
Secondary
Tattered
The Successive
The Basic
Right Trainer Co
Water meter Sneaker
The Polished
Brake Shoe Pro
Cheaper Sneaker
Soled Soulier
The Penalty
New Shoe Pro
The Free
The Czechoslovak
TwoShoe
Green Gym Shoe Co
Old Gym Shoe Co
Czechoslovak Basketball Spot
Padded Tennis Shoe Spot
BlueShoe
The Second
Shoe Place
ExpensiveSneaker
The Little Footwear
Top
The Quick

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Sneaker Reseller Business:

Simple is always better

This means a few different things. Your sneaker reseller business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your sneaker reseller business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

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Starting A Sneaker Reseller Business: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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