1,000+ Best Sandwich Shop Names [2021]

1,000+ Best Sandwich Shop Names [2021]

So, you've come up with the perfect sandwich shop idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your sandwich shop stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together 400+ sandwich shop ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your sandwich shop.

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Sandwich Shop Name Generator

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Ideas

Catchy sandwich shop name ideas

  • Relentless Sandwich check availability
  • Sandwich Swap check availability
  • Smile Sandwich check availability
  • Sandwich Circle check availability
  • Sandwich Brands check availability
  • Profit Sandwich check availability
  • Compass Sandwich check availability
  • Sandwich Catalog check availability
  • Sandwich Level check availability
  • Smooth Sandwich check availability
  • Sandwich Form check availability
  • Premier Sandwich check availability
  • Gulf Sandwich check availability
  • Mass Sandwich check availability
  • Sandwich Driven check availability
  • Sandwich Start check availability
  • Sniper Sandwich check availability
  • Dollar Sandwich check availability
  • Sandwich Stock check availability
  • Sandwich Face check availability
  • Climax Sandwich check availability
  • The Yummy Sandwich check availability
  • In Game Sandwich check availability
  • Boss Sandwich check availability
  • Lead Sandwich check availability
  • Sandwich Divine check availability
  • Sandwich Topia check availability
  • Sandwich Build check availability
  • Sandwich Avenue check availability
  • Conservative Sandwich check availability
  • Import Sandwich check availability
  • Sandwich Palace check availability
  • Mitra Sandwich check availability
  • Strength Sandwich check availability
  • Gotham Sandwich check availability
  • Site Sandwich check availability
  • Sandwich Deluxe check availability
  • Sandwich Precision check availability
  • Animated Sandwich check availability
  • Capstone Sandwich check availability
  • Concordia Sandwich check availability
  • Headline Sandwich check availability
  • Jackpot Sandwich check availability
  • Billion Sandwich check availability
  • Sandwich Bell check availability
  • Passport Sandwich check availability
  • Work Sandwich check availability
  • Tough Sandwich check availability
  • Sandwich Tracking check availability
  • All American Sandwich check availability
  • Excel Sandwich check availability
  • Fast Sandwich check availability
  • Sandwich Select check availability
  • Sandwich Serve check availability
  • Sandwich Trend check availability
  • Sandwich Advance check availability
  • Sandwich Shack check availability
  • Story Sandwich check availability
  • Holistic Sandwich check availability
  • Sandwich Split check availability
  • Sandwich Gnaw check availability
  • Sandwichaza check availability
  • Sandwich Dine check availability
  • Sandwich Superior check availability
  • Sandwich Ranch check availability
  • Sandwich Takeout check availability
  • Sandwich Crave check availability
  • Sandwichiva check availability
  • Sandwichoryx check availability
  • Sandwich Havana check availability
  • Sandwich Factory check availability
  • Sandwich Fine check availability
  • Sandwich Wagon check availability
  • Sandwichify check availability
  • Sandwich Served check availability
  • LatestSubmarine check availability
  • Unrestricted check availability
  • Hosey Hoagie check availability
  • The Ham Meat check availability
  • Stale Mouthful Pro check availability
  • Italian Wedge Pro check availability
  • Undersea Pro check availability
  • The Swiss check availability
  • Poky Hoagie check availability
  • Sub sea Submarine check availability
  • SpeedSubmarine check availability
  • The Lone check availability

Creative sandwich shop name ideas

  • GiantSubmarine check availability
  • Gunman Place check availability
  • Composite Toast check availability
  • ExcellentSandwich check availability
  • Undersea Spot check availability
  • Operational Sub check availability
  • Brandish Sandwich check availability
  • The Uneaten check availability
  • Single Sub check availability
  • Bun Group check availability
  • The Stricken check availability
  • Nuclearpowered check availability
  • Disbelief Submarine check availability
  • MannedTorpedo check availability
  • Speed Ship check availability
  • Italian Wedge Place check availability
  • Favorite Club Pro check availability
  • Italian Submarine check availability
  • Speed Sea check availability
  • Genius loci Hoagie check availability
  • Torpedo Pro check availability
  • Third Thwart check availability
  • Italian Zep Collective check availability
  • NavalTorpedo check availability
  • Type Hero Trading Co check availability
  • Cheese Co check availability
  • Horoscope Torpedo check availability
  • Warm check availability
  • Spar Submarine Sandwich Group check availability
  • FriendlySubmarine check availability
  • Entire Cheese Group check availability
  • Proteins Submarine check availability
  • Stricken Hoagie Collective check availability
  • FirstSubmarine check availability
  • Huge Bomber Pro check availability
  • Lido Torpedo check availability
  • Disabled Hero Spot check availability
  • Nuclear Hoagie check availability
  • Italian Wedge Spot check availability
  • The Modern check availability
  • The Submerged Hoagie check availability
  • Young and sweet Submarine check availability
  • Range Submarine Trading Co check availability
  • Second Submarine Sandwich check availability
  • Sliced Soft Pretzel check availability
  • Italian Bomber check availability
  • Manned check availability
  • Aerial Submarine Sandwich Group check availability
  • Sliced Mouthful Trading Co check availability
  • FacedSandwich check availability
  • Wedge Trading Co check availability
  • The Hostile check availability
  • Subsurface Trading Co check availability
  • Stale Steak check availability
  • Mobile check availability
  • Ton Torpedo Tube check availability
  • The Italian Grinder check availability
  • Toast Co check availability
  • Italian Sub check availability
  • Italian Submarine Sandwich check availability
  • Structural Salad Bar check availability
  • Sandra Sandwich check availability
  • WarmSandwich check availability
  • The Sixth check availability
  • Advanced check availability
  • Submarine Sandwich Collective check availability
  • The Type Bomber check availability
  • Vanish Sandwich check availability
  • The Strategic check availability
  • Giant Submarine Sandwich Co check availability
  • Entire Snack Place check availability
  • The Italian Submarine Sandwich check availability
  • Italian Hero Collective check availability
  • Gunslinger Collective check availability
  • Structural Salads check availability
  • Sub Pro check availability
  • Favorite Club Co check availability
  • Italian Wedge check availability
  • The Whole check availability
  • Club Trading Co check availability
  • The Spare Hoagie check availability
  • The Stationary check availability
  • The Friendly check availability
  • NiceSandwich check availability
  • Powerful Bomber check availability
  • Huge Subsurface check availability
  • Pokey Hoagie check availability

Fun sandwich shop name ideas

  • Reality Submarine check availability
  • The Type check availability
  • Bandage Sandwich check availability
  • Third Thermonuclear Warhead check availability
  • Confederate Wedge Spot check availability
  • Toast Collective check availability
  • Tiny Biscuit Pro check availability
  • Lowly Hoagie check availability
  • Bomber Spot check availability
  • Italian Wedge Co check availability
  • Stationary Gunman Spot check availability
  • Naval Wedge Collective check availability
  • Submarine Sandwich Group check availability
  • HeavyTorpedo check availability
  • Successful Sub check availability
  • Self esteem Submarine check availability
  • The Range check availability
  • Toasted Club Co check availability
  • Unidentified Submarine Sandwich check availability
  • Sub Group check availability
  • Unknown Torpedo check availability
  • Unknown Grinder check availability
  • Bite Pro check availability
  • HotSandwich check availability
  • Burrito Torpedo check availability
  • ThirdTorpedo check availability
  • Fico Torpedo check availability
  • Fifth Torpedo Place check availability
  • Lunch Place check availability
  • The Unexploded check availability
  • Fifth Hoagy Pro check availability
  • Italian Submarine Sandwich Trading Co check availability
  • The Built check availability
  • Submerged Sub Group check availability
  • The Fresh Hero check availability
  • Fourth check availability
  • James deam Submarine check availability
  • Automatic check availability
  • Ton Trench Mortar check availability
  • Phoney Hoagie check availability
  • Subsurface Collective check availability
  • Third Trawler check availability
  • WholeSandwich check availability
  • Guided check availability
  • The Italian check availability
  • Unfinished check availability
  • ExtraSandwich check availability
  • Grinder Place check availability
  • Bun Co check availability
  • The Confederate Gunslinger check availability
  • Bomber Collective check availability
  • The Manned Grinder check availability
  • Italian Wedge Group check availability
  • Tannish Sandwich check availability
  • RussianSubmarine check availability
  • Fatal Wedge Group check availability
  • Conventional Hoagie check availability
  • Huge Sub check availability
  • Russian Hero Place check availability
  • The Modern Grinder check availability
  • HamSandwich check availability
  • Successful Submarine Sandwich check availability
  • The Italian Submarine check availability
  • Italian Hero Spot check availability
  • Soggy Soft Pretzel check availability
  • The Locomotive Submarine check availability
  • Advantage Sandwich check availability
  • Gunslinger Place check availability
  • The Russian check availability
  • Inch check availability
  • Homey Hoagie check availability
  • The Manned Submarine check availability
  • The Submerged check availability
  • The Advanced check availability
  • Unknown Submarine Sandwich Group check availability
  • The Homing check availability
  • Italian Hoagy Place check availability
  • Unidentified Hoagie Pro check availability
  • Sunken Subs check availability
  • Candle Sandwich check availability
  • The Naval check availability
  • The Ton check availability
  • Extra check availability
  • Perfect Toast Place check availability
  • Dummy Wedge Collective check availability
  • The Bread check availability
  • Submerged Sea check availability

Cool sandwich shop name ideas

  • NavalSubmarine check availability
  • Italian Submarine Trading Co check availability
  • SubmergedSubmarine check availability
  • Structural Meat Co check availability
  • Bun Trading Co check availability
  • The Nice Biscuit check availability
  • CompositeSandwich check availability
  • Spar Grinder Pro check availability
  • The Diving Hoagie check availability
  • Second Soft Pretzel check availability
  • Believe Submarine check availability
  • The Single check availability
  • Modern Hoagie check availability
  • Faced Lunch check availability
  • Last check availability
  • Ton Track check availability
  • Lurking Submarine Sandwich Group check availability
  • Italian Hero Group check availability
  • The Salad check availability
  • Third Third check availability
  • Mainstream Submarine check availability
  • Explode Torpedo check availability
  • OliveSandwich check availability
  • HugeTorpedo check availability
  • Swiss Steak check availability
  • SwissSandwich check availability
  • VegetarianSandwich check availability
  • MobileTorpedo check availability
  • The Running Shooter check availability
  • Italian Hoagy Trading Co check availability
  • Thick Cheese check availability
  • Rico Torpedo check availability
  • Deadly Bomber check availability
  • SaladSandwich check availability
  • Nuclear Wedge Group check availability
  • Extreme Submarine check availability
  • Powered check availability
  • Torpedoed Torpedo check availability
  • Sito Torpedo check availability
  • Wedge Pro check availability
  • Driven check availability
  • The Unknown check availability
  • Soggy Meat check availability
  • Butter Bun Pro check availability
  • Gunman Group check availability
  • The Successful check availability
  • The Deadly check availability
  • Surreal Submarine check availability
  • The Half Hero check availability
  • Italian Grinder Spot check availability
  • Face Meat Place check availability
  • Sleek Bomber check availability
  • Last Submarine Spot check availability
  • The North check availability
  • Homing Hoagie Group check availability
  • MarineTorpedo check availability
  • Ton Tirpitz check availability
  • Bonito Torpedo check availability
  • Stale Stromboli check availability
  • Tuxedos Torpedo check availability
  • North check availability
  • NuclearpoweredSubmarine check availability
  • Italian Grinder Pro check availability
  • Italian Torpedo Co check availability
  • The Chopped check availability
  • Sixth Seafloor check availability
  • Sliced Shish Kebab check availability
  • Ballistic check availability
  • DisabledSubmarine check availability
  • Midstream Submarine check availability
  • StrickenSubmarine check availability
  • Fifth Hoagy Collective check availability
  • FootTorpedo check availability
  • Italian Grinder check availability
  • Stale Mouthful Place check availability
  • The Mobile check availability
  • Tony Hoagie check availability
  • Successful Submersible check availability
  • Undersea Co check availability
  • Single Submersible check availability
  • Argentine Hoagie check availability
  • Subsurface Pro check availability
  • Cuban Sandwich Group check availability
  • Quick Biscuit Group check availability
  • BallisticSubmarine check availability
  • Range check availability
  • Austrian check availability

Unique sandwich shop name ideas

  • Single check availability
  • DeliSandwich check availability
  • The Plain Hero check availability
  • Successful Sub Collective check availability
  • ArgentineSubmarine check availability
  • The Decker Lunch check availability
  • Tasty check availability
  • The Incoming check availability
  • Toast Trading Co check availability
  • Nuclear check availability
  • Stricken Seafloor check availability
  • Sub Collective check availability
  • Salad Snack check availability
  • The Austrian Subsurface check availability
  • Third Tornado check availability
  • The Huge check availability
  • Live check availability
  • EntireSandwich check availability
  • Disabled Grinder Pro check availability
  • The First check availability
  • The French check availability
  • Meat Co check availability
  • Alter ego Torpedo check availability
  • The Man check availability
  • Stern Hoagie check availability
  • PoweredTorpedo check availability
  • FifthTorpedo check availability
  • Don quixote Hoagie check availability
  • LeftoverSandwich check availability
  • Overheat Submarine check availability
  • The Operational check availability
  • RunningTorpedo check availability
  • British Submarine Sandwich check availability
  • Hero Co check availability
  • Biscuit Pro check availability
  • Submarine Spot check availability
  • Cuban Sandwich Trading Co check availability
  • The Sunken check availability
  • Submerged check availability
  • Speed Seamount check availability
  • Sunken Hero check availability
  • SlicedSandwich check availability
  • Hoagy Place check availability
  • Ton Submarine Spot check availability
  • Italian Submarine Pro check availability
  • The Experimental check availability
  • Disabled check availability
  • Stricken Sub check availability
  • Ton Thermonuclear Warhead check availability
  • The Atomic Hero check availability
  • Reload Torpedo check availability
  • Pocket veto Torpedo check availability
  • Fast check availability
  • Stricken check availability
  • Automotive Hoagie Spot check availability
  • Running Gunslinger Co check availability
  • Torpedos Torpedo check availability
  • Bite Trading Co check availability
  • Sliced check availability
  • The First Bomber check availability
  • OncomingTorpedo check availability
  • Unidentified Sub check availability
  • Roadie Hoagie check availability
  • The Controlled check availability
  • The Fifth check availability
  • Biscuit Co check availability
  • Soggy Sausage check availability
  • The Italian Sub check availability
  • Meat Mouthful Trading Co check availability
  • Range Sub Pro check availability
  • Shooter Pro check availability
  • Bandit Sandwich check availability
  • Thick Bun Spot check availability
  • Austrian Undersea Collective check availability
  • Conventional Gunslinger Spot check availability
  • Sand in Sandwich check availability
  • Third Trench Mortar check availability
  • Fatal check availability
  • Bun Pro check availability
  • Stale Salads check availability
  • Bun Place check availability
  • Knot check availability
  • Jody Hoagie check availability
  • Bread Hero Group check availability
  • Fried check availability
  • Italian Submarine Sandwich Group check availability
  • Fifth Bomber Spot check availability

Cute sandwich shop name ideas

  • Chopped Bun Collective check availability
  • Submarine Sandwich Pro check availability
  • Hero Group check availability
  • Torpedo Collective check availability
  • Grinder Spot check availability
  • Third Thermite check availability
  • The Sliced check availability
  • Sub Trading Co check availability
  • Forward check availability
  • Stricken Seamount check availability
  • Mouthful Collective check availability
  • The Mobile Hoagie check availability
  • Cuban Sandwich Pro check availability
  • Toast Spot check availability
  • Fourth Gunman Pro check availability
  • Polish Sub check availability
  • ItalianHoagie check availability
  • Stationary Grinder Trading Co check availability
  • ItalianSubmarine check availability
  • The Confederate check availability
  • Spar Submarine Sandwich check availability
  • Heavy check availability
  • The Italian Bomber check availability
  • Wedge Group check availability
  • Successful Ship check availability
  • The Cold check availability
  • Marines Submarine check availability
  • The Composite check availability
  • The Faced check availability
  • Porto rico Torpedo check availability
  • Delicious Snack Group check availability
  • Underwater Grinder Pro check availability
  • Single Scuba check availability
  • Atomic check availability
  • Fourth Gunslinger check availability
  • The Simple check availability
  • Greasy Lunch Collective check availability
  • Karaoke Hoagie check availability
  • HalfSandwich check availability
  • Sardines Submarine check availability
  • Foot check availability
  • Stale Snack check availability
  • Standard Sub Trading Co check availability
  • Credo Torpedo check availability
  • Polish check availability
  • Foot Shooter Pro check availability
  • Regime Submarine check availability
  • TunafishSandwich check availability
  • The Tasty check availability
  • The Standard check availability
  • Nuclear Undersea Co check availability
  • The Structural Snack check availability
  • The Conventional Hero check availability
  • Lord check availability
  • The Polish check availability
  • Bomber Pro check availability
  • Gunman Trading Co check availability
  • Sixth Submarine Sandwich check availability
  • Simple check availability
  • Ton Tornado check availability
  • Anti check availability
  • Stationary Shooter Pro check availability
  • Manned Shooter Trading Co check availability
  • ElectricalTorpedo check availability
  • Magnetic check availability
  • Sunken Scuba check availability
  • Dopey Hoagie check availability
  • The Italian check availability
  • Lunch Pro check availability
  • Submarine Salads check availability
  • Huge check availability
  • UnidentifiedSubmarine check availability
  • FreshSandwich check availability
  • Powered Submarine Sandwich check availability
  • Lunch Group check availability
  • Italian Cuban Sandwich check availability
  • Operational check availability
  • Sandals Sandwich check availability
  • Hostile Sub check availability
  • The Newest check availability
  • Simple Snack check availability
  • Grinder Trading Co check availability
  • The Top check availability
  • The Guided check availability
  • The Delicious check availability
  • Heavy Submarine Sandwich Pro check availability
  • Sanded Sandwich check availability

Clever sandwich shop name ideas

  • Pico Torpedo check availability
  • Vegetarian check availability
  • Chopped Bite check availability
  • Lurking check availability
  • Tiny check availability
  • The Extra check availability
  • TypeSubmarine check availability
  • The Trident check availability
  • Subsurface Co check availability
  • The Italian Cuban Sandwich check availability
  • Sub Spot check availability
  • BuiltSubmarine check availability
  • Acoustic Submarine check availability
  • Italian Hoagy check availability
  • The Yellow Hoagy check availability
  • Italian Submarine Sandwich Co check availability
  • The Swiss Cheese check availability
  • Sixth Hoagie check availability
  • Soggy Salad Bar check availability
  • Conventional check availability
  • Second check availability
  • Incoming Shooter check availability
  • Submarine Sandwich Place check availability
  • Commandment Sandwich check availability
  • ArmedSubmarine check availability
  • Untouched Meat Group check availability
  • Submarines Submarine check availability
  • Italian check availability
  • Vantage Sandwich check availability
  • Spar Hoagie Place check availability
  • Yellow check availability
  • The Carrying check availability
  • The Last Submarine Sandwich check availability
  • Italian Cuban Sandwich Co check availability
  • Stanich Sandwich check availability
  • Dandriff Sandwich check availability
  • Sixth Wedge check availability
  • Cold Lunch check availability
  • The Nuclearpowered check availability
  • NuclearSubmarine check availability
  • Successful Seafloor check availability
  • Structural check availability
  • Face check availability
  • Human check availability
  • Stale Sausage check availability
  • Ton Thwart check availability
  • Landon Sandwich check availability
  • Repo Torpedo check availability
  • The Human check availability
  • Swiss Soft Pretzel check availability
  • Radish Sandwich check availability
  • The Jelly check availability
  • Hearty Club check availability
  • The Naval Gunman check availability
  • Tito Torpedo check availability
  • Torpedo Group check availability
  • Spare check availability
  • MissileSubmarine check availability
  • Powered Submarine Sandwich Pro check availability
  • Diving Wedge check availability
  • Antisubmarine check availability
  • UnderwaterTorpedo check availability
  • Single Submarine Co check availability
  • The Nuclear Grinder check availability
  • The Anti check availability
  • Giant check availability
  • Hero Trading Co check availability
  • Third Track check availability
  • Supreme Submarine check availability
  • Nuclear Gunslinger Group check availability
  • Italian Wedge Co check availability
  • Marine check availability
  • Butter Snack Pro check availability
  • Spandex Sandwich check availability
  • Indeed Submarine check availability
  • Heavy Bomber Co check availability
  • Trophy Hoagie check availability
  • Wireless Sub check availability
  • Unfinished Bite check availability
  • Buy me Submarine check availability
  • The Open check availability
  • The Latest check availability
  • Submarine Group check availability
  • Greasy check availability
  • Joey Hoagie check availability
  • Swiss Mouthful check availability
  • The Structural check availability

Best sandwich shop name ideas

  • Naval check availability
  • Trident check availability
  • Sixth Sea check availability
  • Tiny Undersea Pro check availability
  • The Foot Grinder check availability
  • Electric check availability
  • Ton check availability
  • Plastic check availability
  • Grinder Collective check availability
  • Locomotive check availability
  • Stale Sloppy Joe check availability
  • Deadly check availability
  • Structural Stromboli check availability
  • Locomotive Wedge Trading Co check availability
  • Italian Zep Co check availability
  • The Last check availability
  • Sixth Seamount check availability
  • The Speed check availability
  • Italian Hoagy Spot check availability
  • Torpedo boat Torpedo check availability
  • Half Lunch check availability
  • Third Thermobaric Bomb check availability
  • The Deli check availability
  • The Third check availability
  • The Automotive Wedge check availability
  • The Greasy check availability
  • Salad Shish Kebab check availability
  • HugeSandwich check availability
  • KnotTorpedo check availability
  • Second Stromboli check availability
  • OvergrownTorpedo check availability
  • Wedge Co check availability
  • Roti Hoagie check availability
  • Torpedo Trading Co check availability
  • Homie Hoagie check availability
  • ToastedSandwich check availability
  • Torpedo Place check availability
  • Single Submarine Sandwich Spot check availability
  • Lunch Spot check availability
  • First check availability
  • Bomber Place check availability
  • Sixth check availability
  • ButterSandwich check availability
  • Standard check availability
  • The Best check availability
  • SubmarineSandwich check availability
  • Amigos Torpedo check availability
  • Italian Submarine Sandwich Pro check availability
  • Single Seafloor check availability
  • Ego Torpedo check availability
  • Submerged Seamount check availability
  • Man check availability
  • HugeSubmarine check availability
  • Sixth Hoagie Trading Co check availability
  • Wedge Place check availability
  • Italian Grinder Group check availability
  • UneatenSandwich check availability
  • Delicious Mouthful Trading Co check availability
  • Oaky Hoagie check availability
  • SubmergedTorpedo check availability
  • Sunken Sea check availability
  • Plain check availability
  • Italian Wedge Trading Co check availability
  • FatalTorpedo check availability
  • Giant Shooter Pro check availability
  • Confederate Bomber Collective check availability
  • The Spare check availability
  • Submarine Salad Bar check availability
  • The Soggy check availability
  • Toasted Club check availability
  • The British check availability
  • Biscuit Spot check availability
  • Submarine Sandwich Trading Co check availability
  • Soggy Salisbury Steak check availability
  • Cyclone Torpedo check availability
  • Stranded Sandwich check availability
  • Bloodstream Submarine check availability
  • Italian Submarine Spot check availability
  • The Tiny check availability
  • Undersea Group check availability
  • Decree Submarine check availability
  • Swiss Snack check availability
  • GiantTorpedo check availability
  • Speed Submersible check availability
  • Incognito Torpedo check availability
  • The Airborne check availability
  • PoweredSubmarine check availability

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Sandwich Shop:

Simple is always better

This means a few different things. Your sandwich shop name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your sandwich shop:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!
Pat Walls,  Founder of Starter Story

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