1,000+ Unique Lighting Store Names

So, you've come up with the perfect lighting store idea, but in order to launch, you need a name.

And not just a name, but a creative and descriptive name that will make you stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together 400+ lighting store ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Want to generate your own business name?
Use our custom business name generator to find an amazing name for your business.
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Ideas

Crafty ideas for your lighting store name

  • Good Pyro check availability
  • Flood Luminosity & Company check availability
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  • The Appropriate Buoyage & Company check availability
  • The Clerestory Luminance Designs check availability
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  • Uniform Dcor check availability
  • Inadequate Bulbs International check availability
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  • The Decorative Heating International check availability
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  • Insights Designs check availability
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  • Industrial Illumination Works check availability
  • Gas Fresnel Lens Chronicles check availability
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  • The Efficient Semaphore Designs check availability
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  • Insufficient Ignition Works check availability
  • Commercial Fittings Co check availability
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  • The Industrial Ignition Works check availability
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  • Harsh Dcor check availability
  • Outdoor Perspectives check availability
  • The Arc Reflectors Group check availability
  • The Extra Illuminating International check availability
  • The Gas Pyrotechnics Collective check availability
  • The Point Luz Group check availability
  • Modern Clerestory & Company check availability
  • Excellent Insight Co check availability
  • Sprinkler System Designs check availability
  • Signage Works check availability
  • Streetlights International check availability
  • Recessed Bulbs & Company check availability
  • The Flood Igniter Designs check availability
  • The Commercial Flare Group check availability
  • Artificial Markup check availability
  • The Uniform Flashlights Designs check availability
  • Photoflash Co check availability
  • Fluorescent Lamp Chronicles check availability
  • Special Electricity check availability
  • Fluorescent Annunciator check availability
  • Subdued Bulbs check availability
  • Illuminating Collective check availability
  • Bulbs Co check availability
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  • Directional Streetlamp check availability
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  • The Efficient Acoustics Co check availability
  • Harmonization Co check availability
  • The Ambient Annotated Group check availability
  • Semaphore Chronicles check availability
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  • Clerestory Harmonization International check availability
  • Reflectors Designs check availability
  • The Dramatic Decorations International check availability
  • Luminosity International check availability
  • The Interior Source Chronicles check availability
  • Kindling Collective check availability
  • Flood Klieg check availability
  • The Dim Insight Works check availability
  • Effective Streetlamp check availability
  • The Low Luminous Efficacy Chronicles check availability
  • Directional Ballasts check availability
  • The Adequate Harmonization Group check availability
  • Outside Insights check availability
  • Soft Luminous Chronicles check availability
  • Dramatic Landscaping check availability
  • Theatrical Scenography Chronicles check availability
  • Clerestory Perspective check availability
  • Ambient Scenography International check availability
  • Bad Luz Co check availability
  • Key Perspectives check availability
  • Proper Flashlights check availability
  • Sufficient Heating check availability
  • The Subtle Perspective Designs check availability
  • Improved Perspectives check availability
  • Flood Photoflash & Company check availability
  • Excellent Fittings check availability
  • Stage Annotated Collective check availability
  • Bad Insights & Company check availability
  • Concealed Bulbs International check availability
  • Fluorescent Lamp International check availability
  • Stage Electroluminescent Designs check availability
  • The Correct Sprinklers Designs check availability
  • Appropriate Sprinkler System check availability
  • Outdoor Perspectives Co check availability
  • Indirect Headlamps check availability
  • Igniter Co check availability
  • Interior Klieg check availability
  • Front Clarification Chronicles check availability
  • The Municipal Markup Works check availability
  • Luminance & Company check availability
  • Illuminate Group check availability
  • Insight Chronicles check availability
  • Subdued Projectors check availability
  • Overall Fittings check availability
  • Key Illuminator Designs check availability
  • Indirect Lens check availability
  • The Indoor Lamp Co check availability
  • The Flood Clerestory Chronicles check availability
  • Kwong Collective check availability
  • Additional Ventilation check availability
  • Decors Designs check availability
  • Normal Floodlight Group check availability
  • Clerestory Signage check availability
  • The Bad Electroluminescent Co check availability
  • Dcor Designs check availability
  • The Diffuse Module International check availability
  • Harsh Sprinkler System check availability
  • Daylighting & Company check availability
  • Extra Sprinkler System Collective check availability
  • The Continuous Headlamps Co check availability
  • Street Gaslights check availability
  • The Artificial Igniter Works check availability
  • The Better Lamps International check availability
  • The Soft Illuminator Group check availability
  • The Intense Streetlights Group check availability
  • The Indirect Daylight Designs check availability
  • Pyro International check availability
  • Decorations & Company check availability
  • Ballasts Chronicles check availability
  • The Poor Source Chronicles check availability
  • Effective Pyro check availability
  • Outside Lantern Chronicles check availability
  • Incandescent Co check availability
  • The Direct Lightning Group check availability
  • Top Perspectives International check availability
  • Poor Igniter & Company check availability
  • Street Semaphore check availability
  • Indirect Streetlamp check availability
  • Better Electricity Chronicles check availability
  • Source International check availability
  • The Back Lantern Designs check availability
  • Efficient Insight Works check availability
  • Controlled Floodlight International check availability
  • Wattage Chronicles check availability
  • Nubble Works check availability
  • The Sufficient Shading Collective check availability
  • Electricity & Company check availability
  • The Improper Ventilation Chronicles check availability
  • Uniform Klieg Group check availability
  • Improper Light Bulb & Company check availability
  • Overall Enlightenment check availability
  • Overall Headlamps International check availability
  • The Improved Gaslights Chronicles check availability
  • Outdoor Collimating check availability
  • Decors International check availability
  • The Natural Ventilation International check availability
  • Flashlights Co check availability
  • The Improper Electroluminescent Works check availability
  • Top Igniter Group check availability
  • The Exterior Scoreboards Collective check availability
  • Natural Fresnel Lens Co check availability
  • Soundproofing Chronicles check availability
  • The Improper Buoyage Group check availability
  • Theatrical Lamp check availability
  • Supplementary Lumière check availability
  • Costuming International check availability
  • Harmonization Group check availability
  • Source Group check availability
  • Proper Occupant check availability
  • Public Luminosity check availability
  • Candlepower Co check availability
  • The Municipal Insights Group check availability
  • Electric Luminous Designs check availability
  • Flood Reflectors International check availability
  • Natural Bulbs Co check availability
  • Sprinklers Designs check availability
  • Son Et Lumiere Group check availability
  • Subtle Nubble Designs check availability
  • Shading Group check availability
  • Gas Landscaping International check availability
  • Fittings & Company check availability
  • Ambient Troffer Works check availability
  • The Key Perspective Chronicles check availability
  • Fluorescent Lamp Co check availability
  • Street Streetlamp Co check availability
  • Controlled Dimming check availability
  • Municipal Streetlights check availability
  • Occupant & Company check availability
  • The Ambient Strobe Lighting Chronicles check availability
  • Electrical Illumination check availability
  • Recessed Clarification Designs check availability
  • Back Illumination Designs check availability
  • The Supplemental Wattage Works check availability
  • The Decorative Reflectors Collective check availability
  • Lamp & Company check availability
  • Interior Lamps check availability
  • Additional Kwong Works check availability
  • Improper Lightening Chronicles check availability
  • The Harsh Perspectives International check availability
  • Point Decorations Co check availability
  • Illumination Group check availability
  • Sufficient Son Et Lumiere Designs check availability
  • Subdued Enlightenment check availability
  • Nubble & Company check availability
  • Special Klieg Works check availability
  • Electric Streetlamp check availability
  • Commercial Ignition check availability
  • The Ambient Nubble & Company check availability
  • Lamp International check availability
  • Subtle Gaslights check availability
  • Continuous Luz International check availability
  • Concealed Sconce check availability
  • Commercial Enlightenment check availability
  • Intense Troffer Collective check availability
  • Bad Informing check availability
  • Better Acoustics check availability
  • Intense Streetlamp check availability
  • The Point Soundproofing Works check availability
  • Subtle Lens check availability
  • Clerestory Insight Designs check availability
  • Continuous Lantern check availability
  • Electrical Lamps Chronicles check availability
  • The Good Electroluminescent Co check availability
  • Ambient Fresnel Lens check availability
  • Harsh Acoustics Designs check availability
  • The Overall Daylight Designs check availability
  • Key Enlightenment Collective check availability
  • Indirect Lantern Works check availability
  • The Domestic Lightening Co check availability
  • Oblique Klieg check availability
  • Nubble Collective check availability
  • The Electric Luminous Efficacy Collective check availability
  • Perspective International check availability
  • Adequate Heating Designs check availability
  • Diffuse Module check availability
  • The Inadequate Flashlights & Company check availability
  • Incandescent International check availability
  • Commercial Sconce check availability
  • Bright Skylights check availability
  • Insufficient Fittings check availability
  • Dramatic Troffer check availability
  • Proper Ventilation check availability
  • Direct Pyro check availability
  • The Insufficient Illuminance Collective check availability
  • Indoor Gaslights check availability
  • Top Soundproofing check availability

Creative ideas for your lighting store name

  • Electrical Daylight check availability
  • Kwong Co check availability
  • Indoor Semaphore Group check availability
  • The Key Switching Collective check availability
  • The Recessed Shading Group check availability
  • The Suitable Perspectives Group check availability
  • Klieg Group check availability
  • Top Strobe Lighting check availability
  • The Brilliant Lamp Designs check availability
  • Brilliant Activation Designs check availability
  • Intense Luminaire Co check availability
  • Exterior Shading Collective check availability
  • The Dim Insight & Company check availability
  • Additional Reflectors check availability
  • The Concealed Dimming Co check availability
  • Special Signage Works check availability
  • Controlled Fittings Works check availability
  • Street Candlepower check availability
  • Concealed Strobe Lighting check availability
  • The Brilliant Markup International check availability
  • The Bright Streetlights Collective check availability
  • The Effective Scoreboards Chronicles check availability
  • Municipal Incandescent check availability
  • Bulbs & Company check availability
  • Continuous Sprinklers check availability
  • Exterior Sconce check availability
  • The General Flashlights Collective check availability
  • Extra Clerestory check availability
  • Back Clerestory check availability
  • Outside Lightning check availability
  • Enlightenment Co check availability
  • The Municipal Incandescent Co check availability
  • Soft Landscaping check availability
  • General Sprinkler System International check availability
  • Dim Scenography Collective check availability
  • Clerestory Works check availability
  • Streetlamp Co check availability
  • Enlightenment Group check availability
  • Outside Projectors check availability
  • The Supplementary Reflectors Designs check availability
  • Improper Collimating check availability
  • Municipal Clarification check availability
  • Decorative Floodlight Co check availability
  • Lens Designs check availability
  • Indirect Floodlight check availability
  • Continuous Bulbs check availability
  • Lamp Co check availability
  • Source Co check availability
  • Soft Flashlights International check availability
  • Exterior Lamp check availability
  • Ignition Co check availability
  • Outdoor Decors Works check availability
  • Outdoor Flashlights Co check availability
  • Proper Dimming Collective check availability
  • Additional Soundproofing check availability
  • Installation Group check availability
  • Overhead Luminosity check availability
  • Insights Group check availability
  • The Controlled Daylight International check availability
  • Natural Signage check availability
  • Fluorescent Scoreboards Works check availability
  • Inadequate Dcor check availability
  • The Indoor Pyro International check availability
  • Improved Illuminator check availability
  • Top Lens Co check availability
  • Semaphore & Company check availability
  • The Modern Flashlights Designs check availability
  • The Gas Photocell Co check availability
  • The Arc Daylight Group check availability
  • Soundproofing International check availability
  • Exterior Wattage Works check availability
  • Good Signage Chronicles check availability
  • The Dim Pyrotechnics Chronicles check availability
  • Natural Markup check availability
  • The Improper Nubble Chronicles check availability
  • Luminaire Designs check availability
  • The Harsh Luminance Collective check availability
  • The Good Flare Group check availability
  • Environmental Daylight check availability
  • Exterior Luminance International check availability
  • Adequate Strobe Lighting Group check availability
  • Dim Photoflash check availability
  • Poor Son Et Lumiere check availability
  • Scenography Collective check availability
  • Top Dimming check availability
  • Fluorescent Lamp & Company check availability
  • The Low Costuming Group check availability
  • Controlled Acoustics & Company check availability
  • The Modern Illuminance Co check availability
  • Electroluminescent Works check availability
  • The Stage Lightening Chronicles check availability
  • The Key Gaslights International check availability
  • Frontal Flashlights Works check availability
  • Intense Annotated check availability
  • Public Electroluminescent check availability
  • Bulbs International check availability
  • Harsh Enlightenment check availability
  • Oblique Enlightenment Chronicles check availability
  • The Top Electricity Group check availability
  • Uniform Ballasts check availability
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  • Bad Source & Company check availability
  • Electrical Illuminance & Company check availability
  • Clarification Co check availability
  • Proper Strobe Lighting check availability
  • Public Lantern check availability
  • Oblique Sprinklers check availability
  • Subdued Streetlights International check availability
  • Special Candlepower & Company check availability
  • The Supplemental Luminance Designs check availability
  • Indirect Illuminator Chronicles check availability
  • Public Enlightenment Works check availability
  • Improved Luminosity check availability
  • Special Illuminator Designs check availability
  • The Correct Activation Chronicles check availability
  • Luminaire Works check availability
  • The Normal Landscaping Chronicles check availability
  • Proper Shading check availability
  • The Effective Illuminated Co check availability
  • Harsh Igniter Designs check availability
  • Outside Sprinklers check availability
  • The Supplemental Floodlight Works check availability
  • Low Markup Group check availability
  • Luminous Efficacy Group check availability
  • Adequate Ventilation International check availability
  • Front Fluorescent Lamp check availability
  • Adequate Projectors check availability
  • Clerestory Strobes Chronicles check availability
  • Extra Decorations check availability
  • Concealed Reflectors check availability
  • Wattage Designs check availability
  • The Controlled Installation & Company check availability
  • Semaphore Works check availability
  • Supplementary Illuminance check availability
  • Sufficient Lumière check availability
  • The Outdoor Harmonization Group check availability
  • The Fluorescent Kwong Group check availability
  • Sprinklers Co check availability
  • Key Kindling Designs check availability
  • Headlamps Group check availability
  • Informing Works check availability
  • Poor Luminous Efficacy check availability
  • Poor Decors check availability
  • Lamp Group check availability
  • The Environmental Activation Works check availability
  • Illumination & Company check availability
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  • Heating Chronicles check availability
  • Appropriate Heating check availability
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  • Inform Collective check availability
  • Direct Clarification check availability
  • The Indirect Markup & Company check availability
  • Back Semaphore International check availability
  • The Low Lantern Chronicles check availability
  • Acoustics International check availability
  • The Subdued Illuminating International check availability
  • The Street Sprinkler System Chronicles check availability
  • Decorative Ballasts check availability
  • The Insufficient Collimating Collective check availability
  • Overall Gaslights Designs check availability
  • The Subdued Insight Co check availability
  • Interior Luminous Efficacy International check availability
  • Extra Skylights & Company check availability
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  • The Suitable Annotated Chronicles check availability
  • The Outside Luz Chronicles check availability
  • The Additional Luminance Works check availability
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  • Continuous Clarification check availability
  • Environmental Bulbs check availability
  • Recessed Insights check availability
  • Stage Annunciator Co check availability
  • Electric Candlepower Co check availability
  • Dimming International check availability
  • Overhead Ballasts check availability
  • Skylights Co check availability
  • Troffer Designs check availability
  • Top Daylight Co check availability
  • Clerestory Semaphore Collective check availability
  • Normal Perspective International check availability
  • Decorative Lamp check availability
  • The Theatrical Sprinkler System Group check availability
  • Landscaping Group check availability
  • Environmental Projectors check availability
  • The Insufficient Pyrotechnics Co check availability
  • Controlled Lightning Group check availability
  • The Bad Clarification Group check availability
  • The Artificial Luz Group check availability
  • Decorations Collective check availability
  • Industrial Pyro check availability
  • Indoor Luminaire Group check availability
  • Environmental Lamps check availability
  • Concealed Lumière & Company check availability
  • Back Gaslights International check availability
  • Indoor Switching Group check availability
  • The Stage Ballasts Co check availability
  • Decorations Designs check availability
  • The Outdoor Acoustics Collective check availability
  • Harmonization International check availability
  • Photocell & Company check availability
  • Bright Illuminated check availability
  • Strobes & Company check availability
  • Photocell Group check availability
  • Module & Company check availability
  • The Supplemental Annunciator Designs check availability
  • Dramatic Fluorescent Lamp Co check availability
  • The Domestic Skylights Works check availability
  • Exterior Pyro check availability
  • The Electrical Annunciator Chronicles check availability
  • Front Pyrotechnics Designs check availability
  • Outdoor Annunciator check availability
  • Illuminated Works check availability
  • Indirect Soundproofing Chronicles check availability
  • Brilliant Headlight Chronicles check availability
  • Gas Lantern check availability
  • Markup Designs check availability
  • The Back Photoflash & Company check availability
  • The Interior Sconce Chronicles check availability
  • Overhead Kindling check availability
  • Outside Dimming Chronicles check availability
  • Fluorescent Kindling check availability
  • The Outside Illuminated Group check availability
  • Domestic Activation check availability
  • Flood Ventilation check availability
  • The Recessed Pyro International check availability
  • The Efficient Luminous Efficacy International check availability
  • Concealed Photoflash check availability
  • The Sufficient Decors & Company check availability
  • Ignition Designs check availability
  • Street Illuminance check availability
  • The Better Sprinkler System Chronicles check availability
  • Effective Landscaping Chronicles check availability
  • The Frontal Daylighting Group check availability
  • The Extra Illuminating Chronicles check availability
  • Theatrical Decorations check availability
  • Outside Installation check availability
  • The Subdued Scenography International check availability
  • Uniform Pyro check availability
  • Low Illuminated check availability
  • Continuous Streetlamp Designs check availability
  • Luz Co check availability
  • Direct Headlight check availability
  • Light Bulb Co check availability
  • The Controlled Luminous Group check availability
  • The Oblique Heating Chronicles check availability
  • Inadequate Projectors check availability
  • Diffuse Fresnel Lens International check availability
  • The Municipal Insight & Company check availability
  • Indoor Strobe Lighting Group check availability
  • Theatrical Kindling check availability
  • Indirect Fluorescent Lamp check availability
  • Decorative Kindling check availability
  • Flood Kindling check availability
  • Uniform Luminance & Company check availability
  • Street Installation International check availability
  • Lightening International check availability
  • Brilliant Daylighting check availability
  • Continuous Luminaire Group check availability
  • Subtle Photoflash check availability
  • Diffuse Perspectives check availability
  • The Additional Decors Works check availability
  • Normal Pyrotechnics check availability
  • Commercial Fresnel Lens Chronicles check availability
  • Excellent Projectors & Company check availability
  • Lamp Chronicles check availability
  • Environmental Sprinkler System Works check availability
  • General Luminous check availability
  • Concealed Source Chronicles check availability
  • Insufficient Skylights & Company check availability
  • The General Bulbs Group check availability
  • Appropriate Headlamps check availability
  • Luz & Company check availability
  • The Appropriate Sprinklers Collective check availability
  • Bad Skylights International check availability
  • Sconce International check availability
  • Illuminated Designs check availability
  • Top Luminaire Co check availability
  • The Directional Sconce Works check availability
  • Luminous Efficacy Designs check availability
  • Intense Occupant check availability
  • Fluorescent Acoustics & Company check availability
  • Improper Sconce check availability
  • Normal Floodlight check availability
  • Fittings International check availability
  • Supplementary Troffer Works check availability
  • Environmental Nubble Collective check availability
  • Subtle Module Collective check availability
  • The Brilliant Streetlights Co check availability
  • Clerestory Annotated check availability
  • Dim Igniter International check availability
  • The Key Buoyage International check availability
  • Headlamps & Company check availability
  • The Flood Heating Chronicles check availability
  • Back Luz check availability
  • The Indirect Module Works check availability
  • Subtle Illuminating Co check availability

Fun ideas for your lighting store name

  • Natural Activation check availability
  • Domestic Streetlamp check availability
  • Industrial Skylights check availability
  • Improper Inform Co check availability
  • Illuminator & Company check availability
  • The Low Luminaire International check availability
  • Kwong Group check availability
  • Back Markup Designs check availability
  • Bulbs Works check availability
  • The Controlled Floodlight Collective check availability
  • Frontal Illuminance check availability
  • Brilliant Informing International check availability
  • Lamps International check availability
  • Decors Chronicles check availability
  • Industrial Son Et Lumiere International check availability
  • Perspective Group check availability
  • Oblique Electroluminescent check availability
  • Efficient Luminous check availability
  • Additional Backlight Group check availability
  • Photocell Chronicles check availability
  • Lightning International check availability
  • The Excellent Sprinklers International check availability
  • Luminous Collective check availability
  • Domestic Installation check availability
  • Signage & Company check availability
  • The Oblique Illuminance Group check availability
  • Environmental Floodlight Chronicles check availability
  • Key Luz check availability
  • Incandescent Group check availability
  • Proper Wattage check availability
  • Flat Activation Group check availability
  • Inform Designs check availability
  • Headlight International check availability
  • Effective Kindling check availability
  • Lamps Chronicles check availability
  • The Efficient Streetlights & Company check availability
  • Point Decors Collective check availability
  • Flashlights & Company check availability
  • Supplementary Lamps check availability
  • Occupant Designs check availability
  • Extra Landscaping Designs check availability
  • Electricity Chronicles check availability
  • Artificial Illumination Collective check availability
  • Improper Insights Designs check availability
  • Floodlight Works check availability
  • Top Bulbs check availability
  • The Intense Perspective Group check availability
  • Luz Group check availability
  • Inform & Company check availability
  • Inadequate Clerestory Works check availability
  • Annunciator Works check availability
  • Ambient Flare check availability
  • Clerestory Illumination check availability
  • Annunciator Designs check availability
  • The Oblique Backlight Designs check availability
  • The Key Streetlamp Chronicles check availability
  • Inform Chronicles check availability
  • Artificial Strobe Lighting check availability
  • Harsh Wattage check availability
  • Fittings Co check availability
  • Oblique Headlight check availability
  • Poor Illuminance check availability
  • Direct Luminous check availability
  • The Subtle Acoustics Chronicles check availability
  • The Intense Daylighting & Company check availability
  • Frontal Perspective check availability
  • Soft Illuminate check availability
  • Efficient Photocell check availability
  • Strobe Lighting International check availability
  • Frontal Luminous International check availability
  • The Industrial Headlight Designs check availability
  • Key Skylights check availability
  • Illuminate Collective check availability
  • Incandescent Designs check availability
  • The Overhead Installation Works check availability
  • Natural Flare Co check availability
  • Overhead Illuminating Co check availability
  • Ambient Fresnel Lens Chronicles check availability
  • Additional Daylight & Company check availability
  • The Stage Sprinkler System Chronicles check availability
  • Arc Backlight Group check availability
  • Supplementary Illumination Works check availability
  • The Overhead Sconce Collective check availability
  • The Natural Luminous & Company check availability
  • Headlamps Chronicles check availability
  • Appropriate Streetlamp International check availability
  • The Municipal Reflectors & Company check availability
  • Back Semaphore check availability
  • Flood Luminance check availability
  • Projectors Works check availability
  • Flood Switching Co check availability
  • Proper Fresnel Lens check availability
  • Harmonization & Company check availability
  • Son Et Lumiere & Company check availability
  • Soft Light Bulb check availability
  • The Arc Occupant Works check availability
  • Clerestory Wattage Group check availability
  • Front Illuminance check availability
  • Improper Klieg check availability
  • Strobes Co check availability
  • Pyrotechnics Chronicles check availability
  • Artificial Bulbs Co check availability
  • The Dramatic Illuminance Co check availability
  • Bad Clarification check availability
  • Light Bulb Collective check availability
  • The Improper Ballasts Collective check availability
  • Additional Electroluminescent check availability
  • Soft Kwong Collective check availability
  • Flat Source Co check availability
  • Source Chronicles check availability
  • Luminous International check availability
  • Directional Clerestory check availability
  • Decorations Works check availability
  • Frontal Occupant Chronicles check availability
  • Clerestory Co check availability
  • The Subtle Perspectives Co check availability
  • Direct Flare check availability
  • The Point Annotated Chronicles check availability
  • Switching Chronicles check availability
  • Appropriate Luz check availability
  • Subdued Light Bulb Co check availability
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  • Soundproofing Works check availability

Cool ideas for your lighting store name

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Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Things To Consider When Naming Your Lighting Store:

Simple is always better

This means a few different things. Your lighting store name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your lighting store:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!
-  
Starter Story,   Founder of Starter Story

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