mazi + zo

Mazi + Zo Update: How I Expanded Our Collection And Pivoted To 'Sorority Jewelry'

Lizzy Klein
Founder, mazi + zo
$5K
revenue/mo
1
Founders
1
Employees
mazi + zo
from NEW YORK
started January 2019
$5,000
revenue/mo
1
Founders
1
Employees
market size
$258B
avg revenue (monthly)
$167K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
SEO
business model
content-library
best tools
Shopify Payments, Dropbox, LinkedIn
time investment
Full time
pros & cons
35 Pros & Cons
tips
6 Tips
Discover what tools recommends to grow your business!
Discover what books Lizzy recommends to grow your business!

Hello again! Remind us who you are and what business you started.

Hi! I’m Lizzy Klein, and I’m the founder of mazi + zo, an NYC company that’s all about effortless fine jewelry. Our deceptively simple pieces work for both minimalists and “more is more” types like me thanks to thoughtful design and our focus on sustainability. Our customers love layering on our delicate charm necklaces and showing off their ear style with our stud and threader earrings.

Our licensed sorority jewelry line has grown very popular over the last year and we were thrilled to be namechecked in the #bamarush wave that overtook TikTok in August 2021. FWIW, most of our customers don’t register that our signature Double Star design started as a nod to Kappa Alpha Theta’s twin stars!

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