1,000+ Best Kayak Store Names

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Updated: June 10th, 2025

So, you've come up with the perfect kayak store idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your kayak store stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best kayak store ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your kayak store.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

AI Kayak Store Name Generator

Want to come up with your own unique company or brand name?

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Ideas

Catchy kayak store name ideas

The Kayak Master
The Water Zone
Kayak Guide
Kayak Adventures
The Kayak Battle
The Kayaking Gear
All About Kayaking
My Kayak Friend
The Famous Kayak Store
Kayaking Hub
Kayakaza
Kayakify
Kayaknetic
Kayakx
Kayak Food
Kayakporium
For Kayaking
Foggy Eyes Paddle Sports
Mountain Wave Kayak
GPSKayak
Flexi-Treme
Gravity Kayak
Etixx kayak
Crescent Moon Kayaks
Paddocksports
Ski kayak
Flexi Kayak
Kayak Sports & Outdoors
Run Kayak
The Kayak Company
Bespoke Kayaks
Wake-2-Duck
Hobie Sport & Kayak
Luna Kayaks
A1 Outdoor
Kayak Paddle Boards
The Kona Adventure Company
HIKING KAYAKS
Myo Kayak
Sandy's kayak
Climbing Kayak
Kayak Up
Kayak Coaching
Rated Kayak Zone
Kayak- The Water Fight
The Kayak Angle
Kayak Jungle
Kayak Line
Fierce Kayaks
Kayak's Mecca
Kayak Ice
Built For Kayaks
Focused Kayak
The Kayak Art
The Kayaking Era
Novel Kayak
Amped Kayak
Kayak Gym
Bat Kayak
Kayak Sign
Kayaking Grip
Kayaking Hold
Kayak Experts
Revamped Kayak
Revitalized Kayak
Kayaking For All
Revolutionary Kayak
Excellent Kayak
The Kayak Artsy
Hike Kayak
Ripped Kayak
Kayak Ace
Kayak Garage
Expert Kayak
The Water Animals
The Miniature Kayakers
Kyack Kayak
Swift Windsurf
The Folding
Bottom Berthing
Tiny Whitewater
Fast
The Eskimo
UpturnedBoat
EskimoKayak
The Small Vessel
Top Whitewater Group
Headed Boat Group
Hatch Canoe
Water Kayakers
The Right Flatwater
LightKayak
Typical
Polished Coggle Group
Stiff Dabble Spot
Seater Craft Collective
Laden
Swift Gravy Boat
Thin Coggle Group
Rigid Canoe Group
Love apple Paddle
Typical Vessel Place
Canoe Spot
Bright Kayakers
Plastic
The Fiberglass
Bias Kayak
SmallKayak
Miniature Craft Collective
The Frail Canoe
GreenKayak
Eskimo Flatwater
Seater Boat Collective
The Long
Person Windsurf Place
Rigid Flatwater Trading Co
Old Outrigger Canoe Place
White Vessel
Bottomed Sauceboat Spot
Own Windsurf Trading Co
The Canoe
Decked Windsurf Trading Co
Man Craft Spot
Tiny Sailboat Group
Plastic Rowboat Co
Steady Outrigger Canoe Co
Rigid Craft Place
Traditional Boat Collective
Canoe Trading Co
Empty Flatwater

Creative kayak store name ideas

The Double Boat
Outrigger Canoe Pro
Outrigger Canoe Co
The Top Whitewater
Doggy
Covered
Right
Inuit Canoe Spot
Blue Whitewater
Miniature Rowboat Collective
Managed Dinghy
Highjack Kayak
The Runaway
The Surf Vessel
Little Rowboat
The Red Canoe
Eskimo Vessel Collective
The Big Yacht
Small Outrigger Canoe Co
Quiet Kayak
Tiny Whitewater
Rigid Flatwater Trading Co
The Own Boat
Cutaneous
Rowboat Pro
Narrow Vessel
Inuit Flatwater Collective
Fast
Canoe Co
Handmade
Thin Windsurf Collective
Surf Boat Place
New Boat
Rigid Canoe Group
Fine
Own Kayakers Trading Co
Hajek Kayak
Ordinary Kayakers
Miniature Dinghy Place
Thin Windsurf Spot
Hatch Rowboat Co
Bonfire Kayak
Empty Whitewater
The Dutch
Oar Pro
Long Rowboat
Swamped
The Leaky
Wooden Outrigger Canoe
The Hatch Dinghy
The Foot Outrigger Canoe
Craft Trading Co
Pleasant Portage
Flatwater Co
The Folding Flatwater
Top Vessel Place
Narrow Boat Pro
The Blue
The Runaway Outrigger Canoe
The Built Kayakers
Right Dinghy Place
The Covered
Homemade Boat
Fiberglass Vessel Collective
Red Windsurf
Style Whitewater Pro
The Little Flatwater
ManKayak
Modern Craft
SwiftBoat
Man Vessel
Big Bummer
Whitewater Pro
Craft Group
Yellow Rowboat
Tiny Sailboat Group
Speedboat Collective
Ordinary Rowboat
Laden Canoe Collective
The Wooden
Boat Pro
Outrigger Canoe Trading Co
Slow Gravy Boat Spot
SingleKayak
The Olympic Outrigger Canoe
The Leaky Craft
Bias Kayak
SleekKayak
The Water
Sleek
Small Craft
Waddle Spot
InvertedKayak
Person Vessel Spot
Kayak Co
Silent Dodder Trading Co
The Torpedo Sailboat
The Built
Smooth Toddle Group
Messiah Kayak
The Pleasant
Waddle Paddle
Little Windsurf
Empty
The Slim
The Cutaneous
HeavyKayak
The Inverted
StiffPaddle
Miniature Windsurf
Whitewater
Inflatable Windsurf
The Inverted Vessel
LeakyKayak
Leaky Whitewater Trading Co
The Shell
The Camouflaged Craft
Miniature Craft Collective
The Man Canoe
Dinghy Trading Co
Liar Kayak
EmptyKayak
Homemade Flatwater Pro
The Broken
The Modern Canoe
OldKayak
MakeshiftPaddle
Small Rowboat Spot
Foot Vessel
Shaped Splash Around Pro

Learn more about starting a kayak store:

Where to start?

-> How much does it cost to start a kayak store?
-> Pros and cons of a kayak store

Need inspiration?

-> Other kayak store success stories
-> Marketing ideas for a kayak store
-> Kayak store slogans

Other resources

-> Kayak store tips

Funny Kayak Store Names

The Laden
Sauceboat Co
The Broken Outrigger Canoe
The Flying
Heavy
The Frail
The Sea
Yacht Trading Co
Headed
Steady Dinghy Collective
Single
Whitewater Whitewater Pro
Travel Paddle
The Overturned Vessel
Olympic Kayakers Spot
Long Rowboat
The Person Craft
Native Flatwater
Broken Dinghy Pro
The Torpedo Canoe
Collapsible
Thin Windsurf Collective
The Modern Canoe
Small Whitewater Trading Co
Native Boat Group
Plastic Palette
SwiftBoat
Typical
The Handmade
Cutaneous
LightKayak
The Typical Windsurf
Oar Co
Plastic Vessel Co
Leading Speedboat Place
The Old Flatwater
Higham Kayak
Swift Windsurf
Papayas Kayak
Windsurf Pro
WaterKayak
Kayakers Trading Co
Green Craft
FiberglassKayak
Whitewater Craft Pro
The Top
StiffPaddle
Tiny
Canoe Place
Old Whitewater Collective
Beautiful Berthing
Lead Kayakers
Green
Olympic Rowboat
Sailboat Pro
Double Dabble Spot
Built Vessel Place
Skiff Pro
Old Outrigger Canoe Place
The Little
Vessel Pro
Ocean Kayakers Place
The Crude
Long
Lightweight Outrigger Canoe Spot
Green Vessel Place
PlasticKayak
Whitewater Place
HandmadeKayak
Canoe Canoe Collective
Canoe Rowboat Group
BrightKayak
Skiff Collective
Light Craft Pro
Plastic Pallet
Diet Kayak
The Water Canoe
Yellow Outrigger Canoe
Hatch Canoe
Typical Flatwater Pro
Doggy
Red Windsurf
Built Vessel
The Foot
The Foot Outrigger Canoe
The Folding Craft
WhiteKayak
Canoe Spot
Polished Coggle Group
Tiny Whitewater
The Covered Boat
The Bright
The Stable
Olympic Kayakers Collective
Miniature Windsurf
Big Barge
The Magic
Right Canoe Group
The Loaded Flatwater
ModernKayak
The Inflatable Rowboat
Lightweight Outrigger Canoe Trading Co
Whitewater Windsurf Co
Built Battleship
Homemade
The Torpedo
The Overturned
The Inverted Vessel
The Large Dabble
Olympic Craft Collective
The Managed
Old Rowboat Group
Pleasant Podoscaph
WhitewaterKayak
The Pleasant
UpturnedBoat
Vessel Group
Thin Vessel Trading Co
Small Craft Trading Co
Papaya Kayak
Top
Splash Around Pro
Style Whitewater Pro
Little Kayak
Windsurf Collective
Green Outrigger Canoe Place
Wooden Sailboat
The Plastic
Right Dinghy
ThinKayak

Cool kayak store name ideas

Seaworthy Boat Collective
ExtraPaddle
Handmade Vessel
Miniature Windsurf Spot
The Yellow Windsurf
Double Dabble Spot
Collapsible Flatwater Co
Whitewater
Pleasant Portage
Polished Palette
MiniatureKayak
Camouflaged Kayakers Place
Gray Canoe
The Camouflaged Flatwater
Outrigger Canoe Spot
Traditional
The New
Olympic Rowboat
Managed Craft Spot
Built
The Ordinary
Ton Canoe Collective
The Ended
Whitewater Place
Modern Craft Spot
FootKayak
Empty Whitewater
Managed
The Upturned
Skiff Place
Built Rowboat
NewKayak
Little Kayak
Outrigger Canoe Place
Oar Trading Co
The Big Yacht
Speedboat Collective
Tiny Sailboat Group
Man
Flatwater Pro
The Posterior
Leaky
EmptyKayak
Managed Craft
Covered Windsurf Collective
Homemade
The Logged Craft
The Hatch Dinghy
Shaped Splash Around Pro
The Yellow
Love apple Paddle
The Collapsible Vessel
Polished Pontoon
SurfKayak
The Miniature Kayakers
Dazzle Paddle
The Single Windsurf
Eskimo Canoe Co
Rigid Flatwater Trading Co
The Man Dinghy
Boat Group
Slim Vessel
TraditionalKayak
Old Gravy Boat
Seaworthy Rowboat
FineKayak
Leading Motorboat Trading Co
The Modern Canoe
Loaded Kayakers Trading Co
Beautiful Berthing
Person Canoe Collective
Yellow Rowboat
Craft Group
Small
Inflatable Outrigger Canoe Place
The Cutaneous
Highjack Kayak
Windsurf Spot
OceanKayak
The Own
Ryan Kayak
The Right
Right
The Covered
The Logged Windsurf
Big Bottle
The Water Canoe
YellowKayak
UpturnedBoat
Loaded
The Runaway Outrigger Canoe
PersonKayak
LightweightKayak
SwiftKayak
Hatch
Windsurf Pro
Olympic
The Wooden Canoe
InflatableKayak
The Built
TypicalKayak
Foot Windsurf Co
Big Kayakers Spot
Tieback Kayak
Blue Windsurf
White Windsurf Place
Blue
Right Rowboat Co
Light Larrup Co
Frail Windsurf
Olympic Kayakers Collective
The Seaworthy
Wooden Outrigger Canoe
Sleek
Little Outrigger Canoe Group
Travel Paddle
Posterior Powerboat
Thin
The Polished Boat
Narrow Outrigger Canoe
The Wooden Windsurf
Splash Around Pro
Single
Big Barge
Logged Flatwater Co
The Style Craft
Dinghy Trading Co
Man Dinghy Pro
BrokenKayak
The Fiberglass

Unique kayak store name ideas

Person Vessel Spot
Style Canoe
Rowboat Co
Olympic Boat
Built Bottle
FiberglassKayak
Handmade Outrigger Canoe Spot
Dinghy Group
The Like Totter
Dinghy Co
Own Windsurf Trading Co
Plastic Palette
Big Bateaux
The Lead Kayakers
The Man
Managed Flatwater Pro
The Top
Upturned Whitewater Spot
Blue Craft
The Torpedo Sailboat
Revolving Dabble Collective
Surf Boat Place
Small Craft
The Inflatable Whitewater
Covered
Boat Pro
The Magic
Big Dinghy
Rigid Rowboat
The Leaky Craft
SlimKayak
Foot
Swift Vessel
Waddle Paddle
Canoe Dinghy Spot
Kyack Kayak
Old Boat Group
AleutKayak
The Shell Rowboat
Modern Craft Trading Co
ModernKayak
The Handmade Vessel
Speedboat Trading Co
Yellow
The Bright Dinghy
Splash Around Group
The Covered Windsurf
Aleut Outrigger Canoe Trading Co
The Steady Craft
The White
Broken Outrigger Canoe Collective
Managed Dinghy
The Plastic Kayakers
Top Whitewater Group
Babble Paddle
New Outrigger Canoe Collective
Canoe Group
Sleek Windsurf Trading Co
Higham Kayak
Inflatable Windsurf
Whitewater Windsurf Co
Built Battleship
Polished Pirogue
Broad
Whitewater Collective
The Little Flatwater
Canoe Boat Co
The Lead
Own Kayakers Trading Co
Inuit Flatwater Collective
Big Outrigger Canoe Co
Ordinary Rowboat
BrightKayak
Right Canoe Place
Embattle Paddle
The Plastic
Double Whitewater Pro
Babel Paddle
The Thin Outrigger Canoe
Old
Small Vessel Collective
White Vessel
Thin Vessel Trading Co
Rigid Canoe Group
Collapsible Boat Co
Right Dinghy Place
Fine
Wooden Kayakers
GrayKayak
The Bright Canoe
The Inch Boat
The Collapsible
WoodenKayak
The Swift
Lead
Vessel Co
Steady
Big Building
The Folding Flatwater
The Foot Canoe
Big Windsurf Collective
NativeKayak
Inverted Outrigger Canoe Trading Co
PlasticKayak
Bonfire Kayak
Ton Sailboat Pro
Enormous Splash Around Trading Co
Folding Flatwater
EskimoKayak
SteadyKayak
Swamped Dinghy Collective
CeremonialPaddle
The Logged Flatwater
Shaped
Totter Group
The Olympic
Inuit Dinghy Collective
The Bright Outrigger Canoe
Broken Rowboat Co
Canoe Canoe Co
Style Rowboat
Rowboat Spot
Ordinary Kayakers
Ocean Craft Spot
ManKayak
The Lightweight
The Plastic Whitewater
Gray Boat
Bright Kayakers
The Leaky Outrigger Canoe

Cute kayak store name ideas

Boat Spot
The Camouflaged Craft
The Managed
Yellow Outrigger Canoe
Water Kayakers
Yellow Windsurf Place
The Starboard
Wooden Whitewater
Built Kayakers
Folding
Built Building
Stable
WhitewaterKayak
The Swift Outrigger Canoe
Rowboat Collective
Small Outrigger Canoe Co
Own Vessel
Green Craft
Swamped
The Whitewater Whitewater
Vessel Pro
Windsurf Co
Stiff Totter Co
Light Splash Around
Inuit Kayakers
Flatwater Spot
FrailKayak
The Tiny Outrigger Canoe
Fiberglass Flatwater Trading Co
Laden Craft
Lead Craft Pro
Beautiful Bridge
Traditional Boat Collective
The Broken
Craft Spot
Smooth Toddle Group
Swift Windsurf
Dinghy Pro
BlueKayak
Ocean Craft Collective
Camouflaged
Kayak Co
Overturned Vessel Spot
Little Windsurf Pro
Decked
Traditional Windsurf
Vessel Trading Co
Plastic Boat Trading Co
Plastic Boat Collective
Hatch Windsurf Place
The Old Windsurf
Wooden Whitewater Spot
Vessel Group
The Inverted Canoe
Ordinary Flatwater
Kayakers Place
The Typical
Oar Pro
Bottom Bridge
Typical Vessel Place
Surf Yacht Group
Light Outrigger Canoe Spot
Whitewater Co
Swift Rowboat
Hatch Rowboat Co
Kayaks Kayak
The Fishing
Modern Craft
The Hatch
Big Whitewater Group
Skiff Collective
Broken Dinghy Pro
Frail Boat Trading Co
The Overturned
Small Kayakers Pro
Sleek Boat Co
HeavyKayak
OrdinaryKayak
Miniature Craft Collective
Homemade Boat
Right Dinghy
The Swamped
The Dutch
The Like
The Small
CanoeKayak
The Bottom
Flatwater Collective
Typical Vessel Co
The Green
Craft Pro
MagicPaddle
OlympicKayak
The Thin
Canoe
Wooden Sailboat
The Heavy
Swift Boat
Ocean liner Kayak
Vessel Place
Seater Boat Collective
Handled
The Fast Canoe
Collapsible Outrigger Canoe
The Inflatable Rowboat
Small Canoe Co
Dinghy Collective
Skiff Pro
Pleasant Podoscaph
Outrigger Canoe Pro
The Tiny
Heavy
RedKayak
OpenBoat
The Broken Outrigger Canoe
The Rigid Boat
The Empty Kayakers
Bottom Board
Posterior Portage
Person
New Flatwater
Collapsible Canoe Pro
Frail
Ocean Whitewater Place
Dodder Trading Co
Old Kayak Trading Co
The Leaky
Loaded Outrigger Canoe
The Top Whitewater
The Inflatable

Clever kayak store name ideas

The Polished
Battle Paddle
Kayakers Pro
Little
Cypher Kayak
SeaworthyKayak
The Stable
The Little Dinghy
Swift Rowboat Pro
Dabble Pro
Gray
Canoe Whitewater Place
Headed Boat Group
Stiff Dabble Spot
The Man Rowboat
Built Vessel
Whitewater Trading Co
Big Bummer
The Frail Gravy Boat
Inflatable Whitewater
Sunken
DoubleKayak
Canoe Rowboat Group
Water
Plastic Rowboat Co
The Spare Dabble
The Ocean Vessel
The White Boat
Fishing Canoe Trading Co
Plastic Outrigger Canoe
Collapsible Whitewater Trading Co
Sleek Windsurf
Inuit Whitewater
Liar Kayak
Boat Collective
Fiberglass Vessel
Polished Powerboat
Vessel Collective
The Man Canoe
SwampedKayak
UpturnedKayak
Empty Flatwater
Red Vessel
The Laden Canoe
Inverted Canoe Co
The Aleut
Handmade Boat
The Laden
Fiberglass Dinghy Pro
The Person
The Surf Vessel
The Smooth
Silent Dodder Trading Co
Steady Windsurf Spot
Surf Outrigger Canoe
Canoe Place
Laden Boat Group
The Eskimo Boat
The Blue
The Overturned Vessel
ShapedPaddle
Shell Dinghy
Canoe Spot
The Folding Craft
Pong Portage
The Logged
Style Boat Collective
Loaded Outrigger Canoe Place
Old Whitewater
The Flying
Leaky Dinghy Group
Logged Whitewater Pro
Outrigger Canoe Trading Co
Kayakers Trading Co
Fine Dinghy Pro
Camouflaged Windsurf Collective
New Canoe Group
Hajek Kayak
The Yellow Dinghy
The Sleek Windsurf
The Empty Vessel
Old Outrigger Canoe Place
Polished Coggle Group
Light Craft Pro
Frail Windsurf Spot
Fine Kayakers Place
The Hand Splash Around
The Canoe Craft
Fiberglass Vessel Collective
The Typical Canoe
Canoe Windsurf
Red
Homemade Flatwater Pro
Double Dinghy Collective
The Same
The Handmade Kayakers
Shell Outrigger Canoe
Wire Kayak
The Old
The Miniature Rowboat
The Foot Outrigger Canoe
Surf Flatwater Group
Little Windsurf
The Jolly Yacht
Eskimo Flatwater
Collapsible
Narrow
Thin Coggle Group
HeavyBoat
Green
Eskimo Windsurf Co
Blue Whitewater
Rowboat Place
Aleut Rowboat Co
LeadKayak
Long Outrigger Canoe
Olympic Craft Collective
Upturned Kayakers Trading Co
The Bottomed
The Ocean
The Narrow
Rowboat Trading Co
Laden Craft Collective
Rigid Rowboat Co
New Boat
Tiny Craft
Sail Canoe Spot
Steady Rowboat
WoodenPaddle
The Wooden

Best kayak store name ideas

The Loaded Flatwater
Yellow Craft Trading Co
Lightweight Windsurf
Isaac Kayak
Eskimo Vessel Collective
Olympic Windsurf Trading Co
Sailboat Trading Co
Flatwater Group
Empty
The Covered Boat
Blue Whitewater Pro
The Decked Boat
Rigid Craft Place
The Cordwrapped
Seaworthy
Decked Vessel
The Torpedo Canoe
Miniature
Riot Kayak
The Revolving
Flatwater Place
LightKayak
SwiftBoat
Blue Windsurf Trading Co
Covered Outrigger Canoe
Laden
Slim
Sailboat Pro
Narrow Boat Pro
HomemadeKayak
Man Vessel
Leading Speedboat Place
Foot Kayakers Co
MotorBoat
Little Speedboat
Broken
Red Flatwater
Ordinary Whitewater
Whitewater Craft Pro
LadenKayak
Windsurf Collective
Lightweight Whitewater
Whitewater Pro
Style Whitewater Pro
Miniature Rowboat Collective
The Homemade
Papayas Kayak
Olympic Kayakers Spot
Overturned Skiff Collective
Inch Boat Pro
The Upturned Dinghy
Canoe Flatwater Group
WhiteKayak
Old Canoe Spot
Small Canoe Spot
Rigid Outrigger Canoe
Larger Skiff
Inverted Boat Collective
Doggy
Miniature Dinghy Place
The Homemade Canoe
The Decked
NiceBoat
Top
Craft Place
Long Craft Co
The Beautiful
MakeshiftPaddle
Water Craft Group
The Upturned Canoe
Aleut Dinghy Group
The Inuit
The Water
Modern Outrigger Canoe Trading Co
Leaky Whitewater Trading Co
The Bladed
Shell
Steady Craft Pro
Windsurf Group
Canoe Pro
Rigid
HandmadeKayak
Tiny Whitewater
Old Whitewater Collective
The Shell
Water Dinghy
Steady Outrigger Canoe Co
EmptyBoat
Rowboat Pro
Leading
Craft Collective
Boat Co
Pleasant Paddlers
Modern Boat Group
Old Rowboat Group
InvertedKayak
Double
Gray Windsurf Group
Craft Co
Aleut
Yacht Trading Co
Modern Whitewater
Upturned
Waddle Spot
Plastic Vessel Co
White Craft
The Rigid
Small Whitewater Trading Co
Lead Rowboat Place
The Pong
The Miniature Flatwater
Flying Vessel
The Canoe
The Whitewater Windsurf
The Miniature
The Spare
Craft Trading Co
Bottomed Berthing
The Slim
Thin Vessel
Inuit Canoe Spot
The Little
Canoe Canoe Collective
Big Canoe Trading Co
Handmade
Boat Place
Upturned Kayakers
Eskimo
Plastic
Seater Kayakers Spot

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Kayak Store:

Simple is always better

This means a few different things. Your kayak store name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your kayak store:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Kayak Store: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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