1,000+ Best Joke And Prank Store Names

Updated: June 10th, 2025

So, you've come up with the perfect joke and prank store idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your joke and prank store stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best joke and prank store ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your joke and prank store.

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Ideas

Catchy joke and prank store name ideas

  • LittleToys
  • Naughty
  • Joke Spot
  • Boyish
  • Yak Place
  • The Horrible
  • Prank Group
  • The Nice Miniature
  • Poor Jocularity Pro
  • The Foolish Caper
  • The Odd
  • Ridiculous Skit Place
  • The Tremendous Jape
  • Gadgets Place
  • The Youthful Antic
  • Latest Antic
  • Silly Frivolity Group
  • Grim
  • Wheeze Trading Co
  • Ironic Wheeze
  • BitterJoke
  • Attractive Gadgets Co
  • Elaborate Miniature
  • CruelPrank
  • The Expensive
  • SecretJoke
  • The Ironic Trick
  • Tiny Toy Dog
  • Worst Skit
  • Squeaky
  • TypedToys
  • Macabre
  • Innocent
  • Dally Place
  • Cuddly Flirt Pro
  • Funny Hazing
  • Unbecoming Skit Trading Co
  • Playful Trick Trading Co
  • SpiritedPrank
  • EnoughToys
  • Gag Co
  • Playful Peeping Tom
  • The Tasteless
  • FoolishJoke
  • Senseless
  • The Mean
  • CrudePrank
  • Gag Spot
  • Girlish Antic
  • Tiny Toymaker
  • Buffoonery Spot
  • The Malicious
  • Jest Group
  • Trick Place
  • Famous Gag Pro
  • The Juvenile Hazing
  • Weak Yak
  • PoorJoke
  • Little Jocularity
  • Familiar Gag Spot
  • The Popular Play
  • The Coarse Gag
  • Purblind
  • Flirt Trading Co
  • Senior Caper Group
  • Playful Skit Pro
  • HandmadeToys
  • Wonderful
  • Dangerous Flirt Pro
  • The Big
  • Fiddle Place
  • Malicious
  • Typed Toymaker
  • The Vulgar Caper
  • The Related Gadgets
  • Playthings Group
  • Squeaky Fiddle Pro
  • Nice Antic Co
  • Prank Pro
  • Playful Pranksters
  • The Sophomoric Buffoonery
  • The Old Laugh
  • Mild Jape Group
  • Antic Collective
  • Typed Toiletries
  • Fiddle Co
  • The Sophomoric Hazing
  • Tremendous Yak
  • Tech Toymaker
  • Ultimate
  • Typed Teddies
  • GrandJoke
  • InexpensiveToys
  • ElaborateJoke
  • MereToys
  • Play Spot
  • Spirited
  • SillyJoke
  • The Colorful
  • TerriblePrank
  • The Occasional Antic
  • Mischievous Skit
  • Yak Group
  • Little Antic Group
  • Sad Jocularity Place
  • The Many Dally
  • The Electronic Toy Dog
  • Curious Gadgets Trading Co
  • The Bitter
  • Adolescent Clowning Pro

Creative joke and prank store name ideas

  • The Boyish Hazing
  • Cuddly Flirt Pro
  • Typed Flirt
  • Curious Playthings Group
  • Bright
  • Pretty Dolls Place
  • Curious Skit
  • The Weak Jocularity
  • Occasional Harlequinade Trading Co
  • Purblind Prankish
  • Pleasant Gag
  • The Typed Gadgets
  • The Adolescent Clowning
  • Antique Dolls Co
  • The Inside Caper
  • MeanPrank
  • The Bright
  • Purblind Pranksters
  • Clever Clowning Pro
  • CuddlyToys
  • Feminine Plaything Trading Co
  • Best Jocularity
  • The Silly Wheeze
  • The Thoughtless
  • The Occasional
  • Dally Place
  • CrazyPrank
  • Toy Dog Trading Co
  • Antic Pro
  • The Tech Fiddle
  • The Devilish
  • The Amusing
  • Crude Trick Trading Co
  • Jocularity Group
  • The Elaborate
  • The Educational
  • TerribleJoke
  • TastelessJoke
  • Hazing Trading Co
  • Weak Yak
  • Malicious Joke Group
  • The Plastic
  • Gag Spot
  • Attractive Flirt Trading Co
  • Cosmic Gag Group
  • The Foolish Jape
  • Scattered
  • PopularJoke
  • Tiny Play Spot
  • Dally Trading Co
  • Homemade Gadgets Place
  • Jocularity Spot
  • Pretty Piss About
  • Caper Pro
  • Cosmic Antic
  • Clowning Collective
  • Absurd Antic
  • Silly Gag Trading Co
  • Huge Frivolity Trading Co
  • Silly Jape
  • HarmlessPrank
  • MusicalJoke
  • Scientific Toy Dog
  • Mild Jape Group
  • Practical Caper Co
  • Playthings Trading Co
  • ElaborateToys
  • The Cheap
  • The Colorful
  • Outrageous Buffoonery Co
  • The Squeaky
  • The Feeble Jest
  • The Latest Jest
  • The Squeaky Dally
  • Wicked
  • Favourite Trick Spot
  • Splendid Trick Group
  • Miniature Spot
  • OwnJoke
  • Tasteless
  • Playful Trick Trading Co
  • The Nice Miniature
  • Safe
  • Dally Group
  • PolishJoke
  • Many
  • Cuddly Plaything Place
  • Related Gadgets Collective
  • Worst Buffoonery Collective
  • Yak Group
  • Dolls Spot
  • MacabreJoke
  • The Splendid
  • Clowning Group
  • Mere Antic
  • Crude Laugh Group
  • RidiculousPrank
  • Plaything Place
  • Pretty Buffoonery Group
  • Simple
  • The Harmless
  • MaliciousPrank
  • Childish Dally Collective
  • BestJoke
  • Naughty
  • Interesting Fiddle Co
  • Simple Dolls
  • Sly
  • Wicked Antic
  • The Educational Flirt

Learn more about starting a joke and prank store:

Where to start?

-> How much does it cost to start a joke and prank store?
-> Pros and cons of a joke and prank store

Need inspiration?

-> Other joke and prank store success stories
-> Marketing ideas for a joke and prank store

Other resources

-> Joke and prank store tips

Funny Joke And Prank Store Names

  • Monstrous Jocularity
  • MusicalJoke
  • Flirt Place
  • Mild Caper
  • Ankh Prank
  • Wry
  • Tech Trifles
  • The Cruel Prank
  • Tech Teddies
  • The Adolescent Clowning
  • The Musical
  • Best
  • Youthful Trick
  • Bad Wheeze Pro
  • Nice Jocularity
  • Clever Laugh Trading Co
  • ThoughtlessPrank
  • Dally Group
  • SpiritedPrank
  • PopularToys
  • Optical Gadgets Collective
  • Appropriate Fiddle Group
  • FavouritePrank
  • Mild Jape Group
  • Outrageous Buffoonery Co
  • Merry
  • Tech Playthings
  • ExpensiveToys
  • Homemade Play Collective
  • Tech Toiletries
  • Pretty Provoker
  • Popular Miniature Place
  • Wonderful Dally Trading Co
  • Typed Trinkets
  • Purblind Prankish
  • PurblindPrank
  • Playthings Spot
  • Prank Pro
  • Ingenious Playthings
  • Wheeze Trading Co
  • Grim
  • Crazy Harlequinade Collective
  • Nice Antic Co
  • TerriblePrank
  • Curious Playthings Group
  • Clowning Group
  • The Tremendous Jape
  • Enough Plaything Place
  • Funniest Trick Pro
  • Merry Hazing
  • StandardJoke
  • Favorite Skit
  • Dolls Collective
  • Tech Trinkets
  • Colorful Dolls
  • Good
  • Tiny Toymaker
  • Musical Playthings Trading Co
  • Yak Group
  • Wheeze Spot
  • The Ghastly Gag
  • The Violent
  • Related Gadgets Collective
  • Popular
  • ObsceneJoke
  • Little
  • Silly
  • Playful Prankster
  • Purblind Practical Joker
  • Playthings Group
  • The Silly Clowning
  • Wheeled
  • The Wry
  • The Ultimate
  • Stale Wheeze Pro
  • CrudePrank
  • Elaborate Jocularity
  • Related Gadgets
  • Crude Laugh Group
  • Plaything Place
  • Pretty Parody
  • Great Jocularity
  • Jocularity Spot
  • The Scientific
  • Gag Spot
  • Dangerous
  • The Stale
  • The Secret
  • Buffoonery Spot
  • Adolescent Clowning Pro
  • Typed Toy Dog
  • Appropriate
  • Innocent Buffoonery Co
  • Secret Trick
  • Safe
  • The Plastic
  • The Wicked
  • Skit Spot
  • The Related
  • Yak Collective
  • The Vicious
  • Splendid Trick Group
  • The Odd Frivolity
  • The Wry Caper
  • The Fine
  • Flirt Trading Co
  • Mischievous Skit
  • Pleasant Antic Co
  • Juvenile Antic Trading Co
  • The Old Laugh

Cool joke and prank store name ideas

  • AttractiveToys
  • Antic Spot
  • Appropriate Fiddle Group
  • New Dally
  • Playful Provoker
  • Terrible
  • More Gadgets Co
  • The Harmless
  • The Crude
  • Poor Jocularity Pro
  • MusicalToys
  • Costly
  • Macabre Gag Trading Co
  • FewToys
  • Hoax Collective
  • ElaborateToys
  • Merry Hazing
  • RoughJoke
  • Latest
  • Bad Wheeze Pro
  • The Secret
  • Merry
  • The Successful Skit
  • TerribleJoke
  • Purblind Pranksters
  • Wicked Antic
  • CheapToys
  • Crazy Harlequinade Collective
  • The Antique
  • Vicious Trick Place
  • The Enough
  • Curious Playthings Group
  • The Typed
  • Play Co
  • The Unbecoming Frivolity
  • The Stale
  • Horrible Antic Co
  • The Successful
  • Funniest Laugh Trading Co
  • The Ultimate Frivolity
  • The Dangerous Harlequinade
  • Flirt Group
  • The Ultimate
  • The Squeaky
  • Trick Spot
  • Horrible
  • Own Caper Group
  • The Best Jocularity
  • StandardJoke
  • Beautiful
  • ObsceneJoke
  • Playful Practical Joker
  • Yak Group
  • Cheap Gadgets Place
  • Squeaky Fiddle Pro
  • Ridiculous Skit Place
  • The Elaborate Play
  • Attractive Flirt Trading Co
  • Purblind Hoax Spot
  • Occasional Harlequinade Trading Co
  • Youthful Trick
  • Expensive
  • Familiar Caper
  • Mild
  • Clowning Group
  • Jocularity Pro
  • Jocularity Co
  • The Boyish Hoax
  • FamousPrank
  • Optical Gadgets Collective
  • Worst Buffoonery Collective
  • Trick Group
  • Curious Skit
  • Laugh Group
  • Tech Toiletries
  • Tech Trinkets
  • SillyPrank
  • The Practical Antic
  • Caper Pro
  • The Electronic Toy Dog
  • Mild Caper
  • Masculine Flirt Co
  • Tiny Gadgets
  • MacabreJoke
  • Cruel Jape
  • Hazing Trading Co
  • The Clever Buffoonery
  • MadeToys
  • PrettyToys
  • The Occasional Antic
  • Occasional Prank
  • InexpensiveToys
  • Pleasant Antic Co
  • CruelJoke
  • Suitable Play
  • Last
  • Expensive Gadgets
  • Playful Plagiarist
  • The Odd Frivolity
  • Crazy Caper Trading Co
  • Antique
  • Joke Co
  • OldJoke
  • SecretJoke
  • The Fewer Flirt
  • Cuddly Flirt Pro
  • Girlish Caper Spot
  • The Rough
  • The Many Dally
  • The Boyish Buffoonery

Unique joke and prank store name ideas

  • The Handmade
  • Elaborate Jocularity
  • Nice Jocularity
  • StrangePrank
  • The Scattered Fiddle
  • Old Gag Pro
  • BigJoke
  • Yak Co
  • Evil Buffoonery
  • The Spirited Trick
  • Silly Frivolity Group
  • The Minor Caper
  • Toy Dog Pro
  • FunnyPrank
  • SmallToys
  • The Interactive Gadgets
  • Familiar Flirt
  • Obscene Gag
  • NiceJoke
  • Great Jocularity
  • The Strange
  • Silly Prank Group
  • Crude
  • Yak Trading Co
  • Tiny Trifles
  • Stuffed
  • The Monstrous
  • The Occasional
  • Tech Toyshop
  • Plaything Pro
  • Play Trading Co
  • Jape Spot
  • FavouritePrank
  • Jest Collective
  • Absurd Antic
  • The Tech
  • Dangerous Flirt Pro
  • Interesting Flirt Spot
  • Plastic
  • The Sad Yak
  • MerePrank
  • The Homemade Miniature
  • Good
  • The Splendid
  • Caper Trading Co
  • The Latest
  • The Dangerous
  • Weak Caper Trading Co
  • Childish Dally Collective
  • Big Caper
  • Electronic Gadgets Trading Co
  • Malicious Joke Group
  • Mischievous Buffoonery Place
  • Wheeled Dolls
  • Nice Laugh Trading Co
  • Adolescent Hoax Group
  • The Silly Harlequinade
  • Related Fiddle Trading Co
  • Private Gag
  • Available Miniature
  • The Bitter
  • Weak
  • Playful Pranksters
  • ScatteredToys
  • Bad Gag Trading Co
  • Yak Place
  • Undergraduate Hazing Spot
  • GhastlyJoke
  • Play Group
  • Miniature Spot
  • InterestingToys
  • The Plastic
  • Miniature Group
  • FavoritePrank
  • Famous Gag Pro
  • Sly
  • The Curious Trick
  • Ingenious Playthings
  • The Educational
  • Horrible Frivolity Group
  • Laugh Place
  • PleasantJoke
  • Pretty Prankish
  • CrazyPrank
  • Antic Collective
  • Clever Clowning Pro
  • Minor
  • Toy Dog Group
  • Little Jocularity
  • Naughty Buffoonery Spot
  • The Mean
  • The Ghastly Gag
  • Crazy Joke Place
  • EvilPrank
  • Weak Yak
  • The Practical
  • Related
  • Fiddle Co
  • Dolls Place
  • Playthings Spot
  • Pretty Buffoonery Group
  • Purblind Plagiarist
  • Crude Jocularity
  • Foolish
  • The Interactive Dally
  • The Juvenile
  • Famous Prank Spot
  • Wheeled Plaything Spot
  • Miniature Co
  • The Educational Toy Dog

Cute joke and prank store name ideas

  • The Biggest
  • Innocent Buffoonery Co
  • Tiny Toyshop
  • ManyToys
  • VulgarJoke
  • FunnyJoke
  • Flirt Trading Co
  • Playful Prankster
  • Dally Co
  • Cosmic Gag Group
  • DevilishPrank
  • Teenage Caper
  • Private Gag Group
  • Gag Group
  • PracticalJoke
  • OccasionalPrank
  • Playful Play
  • Playthings Place
  • The Undergraduate
  • Adolescent Clowning Pro
  • The Elaborate Jocularity
  • Odd Antic Collective
  • Old
  • Harlequinade Place
  • The Tremendous Jape
  • Dally Place
  • Monstrous Jocularity
  • MusicalJoke
  • Girlish Caper Place
  • Nice Wheeze Co
  • The Inside Caper
  • Pretty Plagiarist
  • The Wonderful
  • Juvenile Caper
  • Ironic Wheeze
  • The Cheap
  • The Feeble Jest
  • Squeaky Flirt Spot
  • Typed Toymaker
  • The Spirited Clowning
  • YouthfulPrank
  • BoyishPrank
  • The Juvenile Hazing
  • GrandJoke
  • Typed Toyland
  • Big Yak
  • The Wonderful Jape
  • IronicJoke
  • Cosmic Antic
  • Trick Pro
  • The Unlucky
  • Terrible Trick
  • Play Spot
  • Youthful Skit
  • The Sad
  • Beautiful Flirt Group
  • The Elaborate Jest
  • Trick Co
  • Purblind Prankish
  • The Standard
  • Educational
  • Wry
  • OwnJoke
  • Colorful Dolls
  • Purblind Peeping Tom
  • Purblind Provoker
  • The Youthful Antic
  • Mechanical Dally Place
  • Undergraduate Buffoonery
  • Innocent
  • Favorite Dally
  • The Devilish Joke
  • The Bad
  • Musical Plaything
  • Ankh Prank
  • The Tremendous
  • PlasticToys
  • Few
  • Minor Trick Trading Co
  • Clowning Collective
  • The Familiar Dolls
  • Girlish Joke Group
  • Mere
  • Tech Toy Chest
  • Bright Play Co
  • The Adolescent Clowning
  • Clever Frivolity Collective
  • Broken Gadgets
  • Purblind Play
  • Little Toy Dog Place
  • The Ironic Trick
  • Mere Antic
  • The Miniature Flirt
  • Good Jape Trading Co
  • CosmicJoke
  • FeebleJoke
  • Clever Laugh Trading Co
  • Jest Place
  • Elaborate Antic
  • BadJoke
  • The Squeaky Dally
  • Wooden Toy Dog Trading Co
  • Harmless
  • Hoax Place
  • Pleasant
  • The Pretty Playthings
  • The Favourite Trick
  • The Own
  • Suitable Fiddle
  • Bad

Clever joke and prank store name ideas

  • SpiritedPrank
  • Playthings Trading Co
  • Buffoonery Group
  • The Ghastly Jape
  • Pretty Plaything
  • Mischievous Skit
  • Gadgets Place
  • The Fine
  • UnluckyPrank
  • Inexpensive Fiddle Collective
  • Purblind Piss About
  • The Horrible
  • UnbecomingPrank
  • The Amusing
  • The Elaborate
  • Tremendous Jape Spot
  • ColorfulToys
  • BiggestJoke
  • Interactive
  • The Weak Laugh
  • Best
  • Innocent Harlequinade
  • The Ironic
  • Hazing Spot
  • The Elaborate Toy Dog
  • The Typical
  • Stale Antic Pro
  • The Mild Antic
  • Typed Toy Chest
  • MereJoke
  • Plaything Place
  • The Wheeled Flirt
  • The Scientific
  • Playful Parody
  • SadJoke
  • Dolls Spot
  • Hoax Pro
  • The Thoughtless Joke
  • PolishJoke
  • Lame Gag Pro
  • ElectricalToys
  • Typed Toiletries
  • The Purblind
  • Teenage
  • The Lame
  • CruelPrank
  • Juvenile Trick Group
  • The Unbecoming Harlequinade
  • Pleasant Gag
  • The Excellent Prank
  • The Wry
  • Popular
  • Flirt Place
  • The Weak Jocularity
  • The Fewer
  • Tech Toy Dog
  • StaleJoke
  • The Cruel Prank
  • The Pretty Trick
  • Mere Jape Place
  • IngeniousToys
  • Feeble
  • The Nice Miniature
  • The Wheeled
  • The Small Toy Dog
  • The Wicked
  • The Sly
  • Fine
  • Many Gadgets Co
  • Dally Trading Co
  • Caper Collective
  • The Violent
  • Beautiful Miniature
  • Purblind Practical Joker
  • Gag Co
  • The Coarse Gag
  • The Worst
  • WickedPrank
  • Minor Joke Pro
  • Typed Flirt
  • MinorPrank
  • Simple
  • SenselessPrank
  • Interesting Fiddle
  • PoorJoke
  • WheeledToys
  • OccasionalJoke
  • Pretty Dolls Place
  • Familiar Yak
  • Ironic Jocularity Co
  • Jape Collective
  • Nice Plaything Co
  • Typical
  • Skit Spot
  • Antique Fiddle
  • Plaything Collective
  • Grim
  • Girlish Antic
  • Prank Group
  • Curious
  • The Tiny
  • WonderfulToys
  • Safe Plaything Pro
  • Colorful
  • Related Gadgets Collective
  • Amusing Caper Trading Co
  • Prank Place
  • Crude Trick Trading Co
  • Gadgets Co
  • Poor

Best joke and prank store name ideas

  • Crude Prank
  • Caper Spot
  • Big
  • The Sophomoric Hazing
  • Sly Prank Trading Co
  • The Few
  • Typed Toddlers
  • Splendid
  • The Wry Caper
  • Antique Dolls Co
  • MaliciousPrank
  • Fiddle Trading Co
  • The Vulgar Caper
  • ElectronicToys
  • Little Antic Group
  • Pretty Provoker
  • Elaborate Miniature
  • Wooden Dolls Collective
  • Frivolity Spot
  • PurblindPrank
  • Malicious Joke Place
  • The Tech Gadgets
  • The Great
  • Old Toy Dog Pro
  • The Boyish Hazing
  • Many
  • GrimJoke
  • Tiny Play Spot
  • Homemade Play Collective
  • Plaything Group
  • AppropriateToys
  • Funny Hazing
  • The Stale Laugh
  • The Poor
  • The Silly
  • Foolish Harlequinade Group
  • Secret Trick
  • Crazy
  • Laugh Pro
  • Caper Group
  • Squeaky
  • The Roguish Joke
  • WryJoke
  • The Masculine Gadgets
  • Curious Gadgets Trading Co
  • MildJoke
  • Feeble Yak Group
  • Dangerous
  • Optical Plaything Collective
  • The Funniest
  • Occasional Jocularity Collective
  • Pretty Parody
  • Joke Trading Co
  • The Terrible
  • TinyToys
  • The Coarse
  • Scientific
  • Latest Antic
  • UndergraduatePrank
  • Playful Trick Trading Co
  • Clever Antic Collective
  • Bright Gadgets Collective
  • The Related Gadgets
  • Wooden
  • The Famous
  • Occasional
  • Nice Antic Co
  • Jest Trading Co
  • Safe
  • Clever
  • Purblind
  • The Nice Toy Dog
  • Senior Caper Group
  • The Few Fiddle
  • Weak Gag Trading Co
  • Cuddly Plaything Place
  • Colorful Toy Dog Co
  • Pretty Play
  • UltimatePrank
  • Joke Collective
  • Playful Peeping Tom
  • The Wheeled Playthings
  • Excellent Prank Pro
  • ExpensiveToys
  • Skit Trading Co
  • Silly Joke Place
  • Best Jocularity
  • Simple Dolls
  • Related Gadgets
  • The Favourite
  • Typed Toy Dog
  • The Sophomoric Buffoonery
  • Playful Piss About
  • The Favorite
  • Tiny Toddlers
  • Gag Spot
  • Old Play Trading Co
  • The Favourite Yak
  • Great Jest Group
  • Buffoonery Spot
  • Wheeze Group
  • Sophomoric Trick Pro
  • Tiny Toy Chest
  • Pretty Peeping Tom
  • Coarse
  • Pretty Pranksters
  • The Beautiful
  • Tech Teddies
  • Childish
  • The Silly Wheeze

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Joke And Prank Store:

Simple is always better

This means a few different things. Your joke and prank store name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your joke and prank store:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.