11 Tips For Starting A Successful Wordpress Plugin Business

Want to start your own wordpress plugin business? Here are 11 tips you should know.

We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a wordpress plugin business:

#1: Laura Elizabeth, founder of Client Portal:

We chatted with with Laura, founder of Client Portal ($11K/month). In our interview, Laura says:

I built the product with the intention to use it which, in hindsight, helped me create a tool that didn’t end up trying to do All The Things for All The People and instead did one thing really well.

Additionally:

As someone who never made a penny from digital products, making $10k in a weekend felt a bit like an overnight success. However in hindsight, there was a lot that led up to that moment which guided the trajectory of the product.

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#2: Joshua Howarth, founder of Wheely Sales:

We chatted with with Joshua, founder of Wheely Sales ($600/month). In our interview, Joshua says:

I learned the hard way that if nobody has built anything similar yet, it’s probably a big red flag. Competition is validation.

Additionally:

You don’t have to make the next new shiny billion dollar app. You could instead take a product that’s already working and serve it to a new market in a different way.

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#3: Jason Coleman, founder of Paid Memberships Pro:

We chatted with with Jason, founder of Paid Memberships Pro ($100K/month). In our interview, Jason says:

Programming for recurring payments is MUCH harder than one-time payments. There is more to keep track of and more edge cases to account for.

Additionally:

We weren't delivering monthly value. We delivered a ton of value upfront in month 1 and then less or no value at all in later months. So we switched to annual pricing, charging $97 per year at first.

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#4: Laura Elizabeth, founder of Client Portal:

We chatted with with Laura, founder of Client Portal ($11K/month). In our interview, Laura says:

Correlation does not always equal causation but I can safely say that the less I consume, the more my business grows and the happier I am.

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#5: Jason Leow, founder of Sweet Jam Sites:

We chatted with with Jason, founder of Sweet Jam Sites ($/month). In our interview, Jason says:

Don’t just make something that you would want to use, especially if you’re serious about making a living off your product. Make something that you will willingly pay for.

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#6: Adrian Spiac, founder of TranslatePress:

We chatted with with Adrian, founder of TranslatePress ($/month). In our interview, Adrian says:

Learning to calculate risks is probably the most ignored skill by entrepreneurs that are starting.

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#7: Laura Elizabeth, founder of Client Portal:

We chatted with with Laura, founder of Client Portal ($11K/month). In our interview, Laura says:

Pick one marketing channel and focus on it exclusively.

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#8: Festinger, founder of Festinger Vault:

We chatted with with Festinger, founder of Festinger Vault ($20K/month). In our interview, Festinger says:

Even before you start the business, you will find people criticising the idea, then your company name, then the website, then the customers and this will go on until you actually have made it and are seeing great results.

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Want to start a wordpress plugin business?

See our full guide ➜