10 Things To Know When Starting A Successful Weighted Blankets Brand

Want to start your own weighted blankets brand? Here are 10 tips you should know.
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We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a weighted blankets brand:

#1: Elizabeth Grojean, founder of Baloo Living:

We chatted with with Elizabeth, founder of Baloo Living ($400K/month). In our interview, Elizabeth says:

Know that no one knows what they’re doing, especially gurus.

Additionally:

It’s hard enough to believe in yourself when you’re doing something for the first time, so do yourself a favor and put people around you who can believe in you, when you don’t.

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Read the full interview ➜

#2: Elizabeth Grojean, founder of Baloo Living:

We chatted with with Elizabeth, founder of Baloo Living ($400K/month). In our interview, Elizabeth says:

When you’re struggling to grow your business, look at the data first to get in touch with what’s really happening.

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Read the full interview ➜

#3: Abeer Iqbal, founder of Remy Sleep:

We chatted with with Abeer, founder of Remy Sleep ($50K/month). In our interview, Abeer says:

There are times when I think we launched too quickly. We launched before creating a business plan, a product plan, a marketing plan. However, we are learning through our actions and the steps we’re taking to build the business.

Additionally:

When I started I knew nothing about copywriting, Facebook ads, conversion rate optimization… We live in a time where free information is available at our fingertips. Absorb this information and put it to use for your business.

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#4: Robin, founder of Luna Wellness:

We chatted with with Robin, founder of Luna Wellness ($250K/month). In our interview, Robin says:

When I got back from the China trip, we immediately put in a small order of about 500 blankets. We decided that we would start Luna exclusively on Amazon as that seemed to be the fastest way to enter the market.

Additionally:

Make sure you create a product that customers NEED and has SUSTAINABLE, HEALTHY margins so you can compete with your competitors. If you can’t meet these two criteria, then find another product, there’s tons out there.

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Read the full interview ➜

#5: Aaron Spivak, founder of Hush Blankets:

We chatted with with Aaron, founder of Hush Blankets ($2M/month). In our interview, Aaron says:

A common mistake could be ignorance, we try not to believe what worked yesterday will work tomorrow. Constantly trying to learn new things and explore areas we haven't touched yet or had an understanding of is something we take very seriously.

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#6: Aaron Spivak, founder of Hush Blankets:

We chatted with with Aaron, founder of Hush Blankets ($2M/month). In our interview, Aaron says:

If your current idea isn’t successful, don’t give up until you’ve hustled at it for 4 months straight.

Additionally:

Lead times (the time it takes from manufacturing to warehouse) completely blindsided us in the beginning. It can be incredibly difficult to estimate when and how many units to order.

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Read the full interview ➜

Want to start a weighted blankets brand?

See our full guide ➜