6 Weighted Blankets Brand Success Stories [2023]

6 Weighted Blankets Brand Success Stories [2023]
Start A Weighted Blankets Brand

Are you looking for a unique business idea to help people feel calm and relaxed? A weighted blanket brand might be the perfect fit for you!

Weighted blankets are a popular therapeutic tool that uses deep pressure touch to provide comfort and security. They can be especially helpful for individuals with anxiety, ADHD, or sensory processing disorders.

Starting a weighted blanket brand requires research and planning, but it can be fulfilling and profitable. First, you’ll need to decide on the type of blankets you want to offer. Options include different sizes, weights, and materials such as cotton, Minky, or fleece. You’ll also need to choose a reliable supplier and determine your pricing strategy.

Next, you’ll need to consider your marketing and sales strategy. This could involve setting up an online store, attending trade shows, or partnering with retailers. You’ll also want a solid social media presence to connect with potential customers.

Finally, don’t forget about customer service! Providing excellent service and support to your customers will help you stand out in the market and build a loyal customer base.

Starting a weighted blanket brand requires dedication and hard work, but it can be a rewarding and lucrative business idea. If you’re passionate about helping people feel more comfortable and relaxed, this could be the perfect opportunity for you!

Here are some real life success stories of starting a weighted blankets brand:

1. Baloo Living ($4.99M/year)

Elizabeth Grojean (from Austin, Texas, USA) started Baloo Living over 5 years ago.

$416K / month
1 founders / 5 employees
Austin, Texas, USA

Case Study

Baloo Living is asleep and wellness company launched from Bali in 2018. Our signature product is a weighted blanket, an incredible tool for calming the nervous system with gentle pressure, similar to the way being hugged or held makes us feel naturally comforted. These blankets have been used for decades by therapists and are only now going mainstream as people discover just how powerful they can be for improving sleep and soothing anxiety--without the use of medication.

It’s exciting to be bringing a product to market that does so much good and only beginning to reach critical mass. The market for weighted blankets is exploding - currently, on Amazon, there are millions of dollars in sales monthly, and we know that e-commerce generally represents 10% of retail sales in the US. We reached six figures in our third month, and seven figures after our first holiday season before even a year has passed! Baloo took off like crazy, partly because we stand for the highest product quality, customer service, and thoughtful design.


2. Remy Sleep ($600K/year)

Abeer Iqbal (from London, England, United Kingdom) started Remy Sleep over 4 years ago.

$50K / month
2 founders / 4 employees
London, England, United Kingdom

Case Study

Hi, my name is Abeer and I’m the co-founder of Remy Sleep. We are an asleep company focused on bringing better health and wellness through sleep and rest.

To date, we’ve had over 4,000 orders and done $500,000+ in sales. This year we’re making a major change to our product offering to differentiate us from our competition and are forecasting to grow the business 3x.


Learn more about starting a weighted blankets brand:

Where to start?

-> How to start a weighted blankets brand?
-> How much does it cost to start a weighted blankets brand?
-> Pros and cons of a weighted blankets brand

Need inspiration?

-> Examples of established weighted blankets brand
-> Marketing ideas for a weighted blankets brand
-> Weighted blankets brand slogans
-> Weighted blankets brand names
-> Weighted blankets brand Instagram bios

Other resources

-> Weighted blankets brand tips
-> Weighted blankets brand hashtags

4. Luna Wellness ($3M/year)

Robin (from New York, New York, USA) started Luna Wellness about 5 years ago.

$250K / month
2 founders / 2 employees
New York, New York, USA

Case Study

Hi! I’m Robin and I’m one of the co-founders of the Luna weighted blanket which uses the science of deep pressure stimulation to help sensory disorders, anxiety, stress and insomnia.

What started out as a passion project in 2017 has now turned into a thriving business where we’ve already tripled our revenue from last year and are averaging $250K in revenue per month. We expect this number to increase 2-3X in the following months.


5. Lotus ($252/year)

Vadim Demedes (from Khmelnytskyi, Khmelnytskyi Oblast, Ukraine) started Lotus over 2 years ago.

$21 / month
1 founders / 0 employees

Case Study

Hey, my name is Vadim, I’m a software engineer working at a valley startup. I’m creating Lotus - a Mac app for managing GitHub notifications without stress. Lotus is for open-source maintainers like myself, who struggle to keep up with a constant stream of notifications.

I launched Lotus last week and I’ve earned $261.74 so far! I know it’s not a lot, but this is my first money as an indie developer, so it feels big to me anyway!


Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

Hey! 👋 I'm Pat Walls, the founder of Starter Story.

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