7 Weighted Blankets Brand Success Stories [2024]

Updated: November 19th, 2023
Start A Weighted Blankets Brand

Are you looking for a unique business idea to help people feel calm and relaxed? A weighted blanket brand might be the perfect fit for you!

Weighted blankets are a popular therapeutic tool that uses deep pressure touch to provide comfort and security. They can be especially helpful for individuals with anxiety, ADHD, or sensory processing disorders.

Starting a weighted blanket brand requires research and planning, but it can be fulfilling and profitable. First, you’ll need to decide on the type of blankets you want to offer. Options include different sizes, weights, and materials such as cotton, Minky, or fleece. You’ll also need to choose a reliable supplier and determine your pricing strategy.

Next, you’ll need to consider your marketing and sales strategy. This could involve setting up an online store, attending trade shows, or partnering with retailers. You’ll also want a solid social media presence to connect with potential customers.

Finally, don’t forget about customer service! Providing excellent service and support to your customers will help you stand out in the market and build a loyal customer base.

Starting a weighted blanket brand requires dedication and hard work, but it can be a rewarding and lucrative business idea. If you’re passionate about helping people feel more comfortable and relaxed, this could be the perfect opportunity for you!

Here are some real life success stories of starting a weighted blankets brand:

1. Baloo Living ($4.99M/year)

Elizabeth, the founder of Baloo Living, had a life-changing experience after she quit her marketing job and traveled to Bali. Feeling unfulfilled and burned out, she discovered a sense of wholeness and happiness within herself. Inspired by her journey, she launched Baloo Living, a company that sells premium weighted blankets to help people improve their sleep and reduce anxiety. The business quickly took off, reaching six-figure and seven-figure revenues in just a few months. Today, Baloo Living stands for highest product quality, customer service, and thoughtful design.

How much they make: $4.99M/year
How much did it cost to start: $20K
Current team size: 5

article

How I Started A $100K/Month Business Selling Weighted Blankets From Bali

Baloo Living, a Bali-based wellness company founded in 2018, saw incredible success in its first year, reaching six and seven-figure sales figures within just three and 12 months respectively by offering a high-quality, thoughtfully-designed weighted blanket.

About
Elizabeth started Baloo Living over 6 years ago
Revenue
Elizabeth grew the business to $416K/month
Costs
It cost Elizabeth $20000 to start the business
Read by 11,444 founders

2. Remy Sleep ($600K/year)

Abeer and his wife, Azka, founded Remy Sleep after searching for ways to improve Azka's sleep. They came across weighted blankets on Amazon, but found them to be unattractive and low-quality. This led them to create their own premium, aesthetically pleasing weighted blankets. Within 20 days of launching, they sold out of their initial 100 units, indicating a market need. Since then, they have received over 4,000 orders and generated $500,000+ in sales. They plan to differentiate themselves from competitors and grow the business 3x in the coming year.

How much they make: $600K/year
Current team size: 4

article

How We Started A $50K/Month Weighted Blankets Business

Remy Sleep co-founders, Abeer and Azka, designed and ordered just 100 units of their weighted blanket with the goal of selling out in three months, but sold out in 20 days instead, as a result, they’ve now done over $500,000 in sales, with over 4,000 orders and are forecasting to grow the business 3x in the future.

About
Abeer started Remy Sleep over 5 years ago
Revenue
Abeer grew the business to $50K/month
Read by 10,189 founders

So... can you actually make money with a weighted blankets brand?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

3. Luna Wellness ($3M/year)

Robin, the co-founder of Luna weighted blanket, came up with the idea after struggling with anxiety and sleep issues. Inspired by studies showing the effectiveness of weighted blankets, Robin set out to create a higher quality and more affordable option. Now, with tripled revenue from last year and averaging $250K in revenue per month, Luna is helping people sleep better and feel better.

How much they make: $3M/year
Current team size: 2

article

How We Grew Our Weighted Blanket Product To $250K/Month

Case study on the successful launch and growth of Luna weighted blanket, which tripled its revenue from last year and is averaging $250k in revenue per month by introducing a higher quality and affordable weighted blanket to the market through Amazon and gaining traction through effective advertising strategies.

About
Robin started Luna Wellness about 6 years ago
Revenue
Robin grew the business to $250K/month
Read by 9,476 founders

4. Lotus ($252/year)

Vadim, a software engineer, came up with the idea for his business, Lotus, while working as an open-source maintainer. He struggled to keep up with GitHub notifications and was inspired by the transformative email service, HEY, to create a similar tool for GitHub developers. Since launching last week, Vadim has already earned $261.74 and has been sharing his journey through a weekly newsletter to maintain accountability and keep readers updated on Lotus's development process.

How much they make: $252/year
How much did it cost to start: $0
Current team size: 0

article

My journey developing a Mac app for managing GitHub notifications

Lotus app creator Vadim shares the story of how he created a Mac app for managing GitHub notifications and earned $261.74 in his first week as an indie developer, through consistency, careful feature selection, and a powerful toolset including Excalidraw, Buttondown, and Vercel.

About
Vadim started Lotus over 3 years ago
Revenue
Vadim grew the business to $21/month
Read by 4,228 founders

So... can you actually make money with a weighted blankets brand?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now