Watch Brand

9 Pros & Cons Of Starting A Watch Brand (2025)

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Updated: April 10th, 2025

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

Trying to understand the pros and cons of starting a watch brand?

Here are all of the pros and cons of selling watch online:

Learn more about starting a watch brand:

Where to start?

-> How much does it cost to start a watch brand?

Need inspiration?

-> Other watch brand success stories
-> Marketing ideas for a watch brand
-> Watch brand slogans
-> Watch brand names
-> Watch brand Instagram bios

Other resources

-> Profitability of a watch brand
-> Watch brand tips

Pros Of A Watch Brand

Pros	Description
Flexibility	You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home	It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Scalable	With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Meaningful business connections	You never know who you will meet as a watch brand. This could be the start of an incredible business opportunity!
High margins	The gross margins for your watch brand are typically around 45%, which is considerably high and allows you to grow your business and manage costs easily.
Quick build time	The average time it takes to build your product is quick - typically around 8 months. This will allow you to bring your product to market faster.

Cons Of A Watch Brand

Cons	Description
Crowded Space	Competition is high when it comes to your watch brand, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Finding The Right Supplier	Most businesses in this space go the supplier/manufacturer route, which isn't a bad thing! However, finding the right supplier can take a lot of time, energy and trial/error. If done properly, this process can save you months (if not years) of time and energy. More on this below in the "finding a supplier" section.
Motivation of employees	If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.