395+ Creative Names For Your Watch Brand

Updated: January 31st, 2023

So, you've come up with the perfect watch brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your watch brand stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best watch brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your watch brand.

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Watch Brand Name Generator

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Ideas

Catchy watch brand name ideas

  • Zwat check availability
  • Alertzy check availability
  • Watch Your Wrist check availability
  • Watering Joy check availability
  • Oclock check availability
  • Helping Hands check availability
  • Water Bank check availability
  • Best Time check availability
  • Volcano check availability
  • Coast check availability
  • Thirst Killers check availability
  • ThinkBizz Watch Co. check availability
  • Clocksy check availability
  • Aqua Atlantic check availability
  • Tale Of Time check availability
  • The Hydrator check availability
  • Sopure Water check availability
  • Hydrobank check availability
  • Improve Your Wrist check availability
  • Trimredd check availability
  • MindGreat Watches check availability
  • Iron ClockHand check availability
  • Three Secondz check availability
  • Kisttip check availability
  • DeerWatch check availability
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  • The Hands of Time check availability
  • Wrist Furniture check availability
  • The Chilled Place check availability
  • Voltamic check availability
  • Hydrosplash check availability
  • House Of Chills check availability
  • MyWatch check availability
  • Atomic Clock check availability
  • House Of Splash check availability
  • Plenty Of Time check availability
  • Erubert men’s Time check availability
  • King of Time check availability
  • Wonderful Watches check availability
  • Vintage Timepieces check availability
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  • Waterdam check availability
  • Unforgettable check availability
  • On Schedule check availability
  • Sparkle Time check availability
  • Verouh check availability
  • Classicmen’S Collection check availability
  • Goldec check availability
  • Jackie Dalton’s Watches check availability
  • Gold Time check availability
  • Flash check availability
  • Hydrojoy check availability
  • NODA check availability
  • Verokta check availability
  • Xmen check availability
  • Cyclic Time shop check availability
  • Goldex check availability
  • Water Pile check availability
  • Stylish Countdown check availability
  • Precious Minutes check availability
  • 5 o’clock check availability
  • Derovem check availability
  • Telling Time check availability
  • ClaraCrest Watches check availability
  • Burgalobe check availability
  • Stevemax Watches check availability
  • TimeO check availability
  • Watches That Tick check availability
  • Virtual check availability
  • Zerjir check availability
  • Feud check availability
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  • Hydroblitz check availability
  • Timeeclipse check availability
  • Olydriel check availability
  • Hydration Station check availability
  • Scotputt check availability
  • White Gravity check availability
  • BrilliantClock check availability
  • Which Watch check availability
  • Veriatomet check availability
  • MasterCrest Watch Co. check availability
  • Crest check availability
  • Untoppable Watches check availability
  • Jadyx check availability
  • Details check availability
  • MotiveSpace Watch Co. check availability
  • In Time check availability
  • Brownwave check availability
  • Italy Muss check availability
  • Ticking Time check availability
  • Watch World check availability

Creative watch brand name ideas

  • NewWatcher check availability
  • Toaeyer check availability
  • Rebscyan check availability
  • Zerairo check availability
  • Tickety Boo Watches check availability
  • Time Sheriff check availability
  • Clear As Crystal check availability
  • Sognare check availability
  • Gosdidy check availability
  • Lexxiv check availability
  • Confident Count check availability
  • Heuroscent check availability
  • Thirst Quencher check availability
  • MyTime check availability
  • World Of Watches check availability
  • Venus check availability
  • Time Told check availability
  • Meteslay check availability
  • Waterstatic check availability
  • Hydro Refreshers check availability
  • Counted Moments check availability
  • Sitssnot check availability
  • Keep The Time check availability
  • NorthEagle Watches check availability
  • Clear Springs Water check availability
  • Royal ClockFace check availability
  • Tick Tock Timepieces check availability
  • Risen check availability
  • Keep Watch check availability
  • EliteEast Watch Co. check availability
  • BearWatch check availability
  • Magic Watches check availability
  • Watchual check availability
  • H2O Bank check availability
  • Timeza check availability
  • Valor check availability
  • US Bite check availability
  • IllumeIdeas Watches check availability
  • Keeping Time check availability
  • Ace Waters check availability
  • Browmine check availability
  • Timepiece Watches check availability
  • Osse stox check availability
  • Owl Watch check availability
  • Chronomile check availability
  • Odyssee Time check availability
  • Cerutaio check availability
  • Aice Water check availability
  • Serupote check availability
  • FirstSense Watch Co. check availability
  • Watch Wonder check availability
  • Future Watches check availability
  • Watcherly check availability
  • Jakepew check availability
  • Elssiz check availability
  • Delightful Dials and Bezels check availability
  • Watcher check availability
  • wentetty check availability
  • Elhify check availability
  • Revive Waters check availability
  • ManageSmith check availability
  • Rustet check availability
  • IdeaFront Watch Co. check availability
  • SpaceWatch check availability
  • Bolt check availability
  • Water Ever check availability
  • Tick Tock Time check availability
  • Premiere Watches check availability
  • Ceramyre check availability
  • Changing Faces check availability
  • Evertime check availability
  • Storm check availability
  • Valid check availability
  • Moments Count check availability
  • Egisjo wrist check availability
  • Always Watching check availability
  • Watchful Eyes check availability
  • Consenso check availability
  • Timeless check availability
  • Knox check availability
  • Clockly check availability
  • Time Control check availability
  • Pure Joy Water check availability
  • Waterdome check availability
  • Crystal N Pure check availability
  • Everclean check availability
  • Aqua Nation check availability
  • Opglo check availability
  • Hencehat Watch Co. check availability
  • Cerudt check availability
  • FrontFirst check availability
  • Hype check availability

Learn more about starting a watch brand:

Where to start?

-> How to start a watch brand?
-> How much does it cost to start a watch brand?
-> Pros and cons of a watch brand

Need inspiration?

-> Other watch brand success stories
-> Examples of established watch brand
-> Marketing ideas for a watch brand
-> Watch brand slogans
-> Watch brand Instagram bios

Other resources

-> Profitability of a watch brand
-> Watch brand tips
-> Watch brand manufacturers

Funny Watch Brand Names

  • Time To Trust check availability
  • Gertious check availability
  • Hunter Watch check availability
  • WhiteCurves check availability
  • Quick Clear Water check availability
  • Hydro Pop check availability
  • Time Watch check availability
  • Amid check availability
  • ClockFox check availability
  • Hydrate Yourself check availability
  • SuperCrew Watches check availability
  • Seconds Faster check availability
  • Halliffy check availability
  • Watch Dazzle check availability
  • Always On Time check availability
  • Jossvers check availability
  • Golden ClockFace check availability
  • Focus check availability
  • Heavy Follow Trading Co check availability
  • FirstWatch check availability
  • The Careful Learn check availability
  • The Jealous Catch check availability
  • JealousWatch check availability
  • Armed Catch Collective check availability
  • The Strict Scout check availability
  • Silent check availability
  • Ordinary Ticker Group check availability
  • Stricter Scout check availability
  • Solitary Check Group check availability
  • Broken Lookout Trading Co check availability
  • The Double check availability
  • Closer Learn check availability
  • Electronic Lookout check availability
  • The Jealous check availability
  • SleeplessWatch check availability
  • Observe Group check availability
  • Weary Watchspring check availability
  • Regular View Spot check availability
  • The Tiny Lookout check availability
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  • Whale Watch Out check availability
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  • ContinualWatch check availability
  • The Hour Check check availability
  • StrictWatch check availability
  • Learn Group check availability
  • Ticker Group check availability
  • Observe Place check availability
  • Handsome Lookout Spot check availability
  • BigWatch check availability
  • Better Vigil Spot check availability
  • Nightly check availability
  • First Learn Pro check availability
  • Whale Check Trading Co check availability
  • The Whale check availability
  • Weary Watchdog check availability
  • Lookout Spot check availability
  • The Fourth Follow check availability
  • Ceaseless Check Pro check availability
  • KeenWatch check availability
  • Check Collective check availability
  • Dollar Follow check availability
  • Sleepless check availability
  • ConstantWatch check availability
  • The Off check availability
  • The Gold check availability
  • Middle check availability
  • The Solitary Ticker check availability
  • Scout Group check availability
  • View Pro check availability
  • Hour See Group check availability
  • Weary check availability
  • Digital Scout Trading Co check availability
  • Nice See check availability
  • Electronic Follow Pro check availability
  • Close Observe Collective check availability
  • Follow Group check availability
  • FineWatch check availability
  • Observe Collective check availability
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  • Fifth Ticker Spot check availability
  • Follow Collective check availability
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  • The Anxious Observe check availability
  • Tiny See check availability
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  • Lonely Scout Trading Co check availability
  • Ceaseless check availability
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  • Perpetual Check check availability

Cool watch brand name ideas

  • Timeless Tastes check availability
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  • Cosmic Watch check availability
  • Berove check availability
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  • Right On Time check availability
  • Timevo check availability
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  • Verxe Spot check availability
  • Yore check availability
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  • Idylinn watches hub check availability
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  • First Watch check availability
  • Watch Watch check availability
  • Wonderful Wrists check availability
  • Time Side check availability
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  • Water Express check availability
  • Water For Ever check availability
  • Trusty Timepiece check availability
  • Time Cop check availability
  • Liquibliss check availability
  • Watching Out check availability
  • Wrist Watching check availability
  • Timezy check availability
  • Trusted Timepieces check availability
  • ArrowWatch check availability
  • Choose Your Time check availability
  • KAIRO check availability
  • Krisbass Advance Watches check availability
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  • Royal Wrists check availability
  • So Refreshing check availability
  • In-Depths check availability
  • J-Watch check availability
  • Added Dazzle check availability
  • Avesslay check availability
  • Brute check availability
  • Timeverot check availability
  • Hands Of Time check availability
  • Super Watch check availability
  • 12 Hours check availability
  • Timeshift check availability
  • Acid check availability
  • Thirst Quenchers check availability
  • Emperiob check availability
  • Erieire swiss watches check availability
  • PrimePrism Watch Co. check availability
  • Hostee check availability
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  • Etint Time Machine check availability
  • Watersplash check availability
  • Time on Your Side check availability
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  • Water Empire check availability
  • Wind Back Time check availability
  • Nssilo check availability
  • MotiveQuest Watch Co. check availability
  • Draliet check availability
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  • World of Watches check availability
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  • Hoursly check availability
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  • We’Re Watching check availability
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  • TigerWatch check availability
  • BlueScape Watches check availability
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  • AquaWatch check availability
  • Xeroatey check availability
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  • Watch Wish check availability
  • Water Saver check availability
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  • Aqua Springs check availability
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  • The Watering Hole check availability
  • Awex check availability

Unique watch brand name ideas

  • Expensive check availability
  • Faithful Follow Spot check availability
  • Whale Wrist Watch check availability
  • Fourth Scout Spot check availability
  • Observe Spot check availability
  • Keen Catch check availability
  • Good Catch check availability
  • Whale Witness check availability
  • Lodge Watch check availability
  • Dislodge Watch check availability
  • Sleepless Learn check availability
  • Vigil Place check availability
  • First See Trading Co check availability
  • The Armed check availability
  • LonelyWatch check availability
  • StrictestWatch check availability
  • Starboard Catch Spot check availability
  • The Continuous check availability
  • Swiss View Collective check availability
  • ThinWatch check availability
  • First check availability
  • The Silent check availability
  • Sleepless Scout Group check availability
  • Handsome Vigil Spot check availability
  • Ceaseless Lookout Pro check availability
  • The Nice Check check availability
  • Check Pro check availability
  • AnxiousWatch check availability
  • Weary Witness check availability
  • Good Lookout Group check availability
  • The Keen check availability
  • Better See check availability
  • Strictest Vigil Place check availability
  • The Ordinary check availability
  • SwissWatch check availability
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  • The Closest Catch check availability
  • Whale Scout check availability
  • Expensive Scout Collective check availability
  • See Co check availability
  • Ticker Spot check availability
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  • The Constant check availability
  • Constant Ticker Pro check availability
  • Heavy check availability
  • Hour check availability
  • Middle Scout Co check availability
  • The Sleepless Observe check availability
  • The Regular check availability
  • Perpetual Learn Pro check availability
  • Close Lookout check availability
  • Armed View Trading Co check availability
  • Swiss check availability
  • The Lonely check availability
  • Handsome Learn Collective check availability
  • The Fifth Vigil check availability
  • Scout Co check availability
  • OffWatch check availability
  • Thin Lookout Spot check availability
  • Cheap View Group check availability
  • Weary Observe check availability
  • Neighbourhood check availability
  • Cheap check availability
  • Whale Watchdog check availability
  • Fine check availability
  • The Gold View check availability
  • First Follow Co check availability
  • Vigil Collective check availability
  • The Beautiful Scout check availability
  • Continuous check availability
  • Gold check availability
  • CheapWatch check availability
  • Dollar check availability
  • Fourth See Spot check availability
  • The Dollar See check availability
  • Broken check availability
  • Careful See check availability
  • The Weary See check availability
  • Ordinary Lookout Co check availability
  • The Digital check availability
  • CloseWatch check availability
  • WhaleWatch check availability
  • Better check availability
  • Catch Collective check availability
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  • Jealous Ticker Trading Co check availability
  • First Scout Group check availability
  • Dollar See Trading Co check availability
  • View Spot check availability
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Cute watch brand name ideas

  • The Ordinary Check check availability
  • The Jealous Check check availability
  • Fashioned Ticker Pro check availability
  • The Stricter check availability
  • Nightly Observe Pro check availability
  • Perpetual check availability
  • Ordinary check availability
  • Whale Warning check availability
  • FaithfulWatch check availability
  • Stricter check availability
  • Catch Co check availability
  • Whale View Place check availability
  • Vigil Group check availability
  • Vigil Trading Co check availability
  • Fifth Ticker Group check availability
  • AccurateWatch check availability
  • Check Place check availability
  • Jealous Learn check availability
  • The Continuous Vigil check availability
  • The Ordinary Ticker check availability
  • Night Learn Spot check availability
  • The Middle Follow check availability
  • Sharp Scout Trading Co check availability
  • The Stop check availability
  • TinyWatch check availability
  • Check Spot check availability
  • The Fifth check availability
  • Whale Worm check availability
  • DiligentWatch check availability
  • Fine Lookout Place check availability
  • Expensive Vigil check availability
  • The Big check availability
  • Tiny Lookout Spot check availability
  • Continuous Catch check availability
  • Follow Spot check availability
  • Fourth Lookout Place check availability
  • Valuable check availability
  • LarboardWatch check availability
  • The Nice check availability
  • Ordinary Lookout Place check availability
  • The Stop Ticker check availability
  • Hour Scout check availability
  • Fine Learn Group check availability
  • Good View Collective check availability
  • The Whale View check availability
  • Strictest Observe Group check availability
  • Off check availability
  • Ordinary Ticker Collective check availability
  • Nice Observe Spot check availability
  • Steady See check availability
  • Night Check Trading Co check availability
  • Accurate check availability
  • Stricter Vigil Place check availability
  • GoldWatch check availability
  • The Good check availability
  • Digital Vigil Trading Co check availability
  • Gold Learn Spot check availability
  • Weary Witnessed check availability
  • Follow Pro check availability
  • The Cheap check availability
  • Larboard check availability
  • Starboard Ticker check availability
  • CloserWatch check availability
  • The Second check availability
  • Solitary Follow check availability
  • Check Co check availability
  • The Better Catch check availability
  • Night check availability
  • SecondWatch check availability
  • Observe Pro check availability
  • The Double Learn check availability
  • HeavyWatch check availability
  • Weary Watch Over check availability
  • The Beautiful Learn check availability
  • Ordinary Lookout Pro check availability
  • Lonely Ticker Group check availability
  • Handsome check availability
  • The Strict Ticker check availability
  • Heavy Catch Spot check availability
  • Regular Ticker check availability
  • Catch Spot check availability
  • BeautifulWatch check availability
  • Fourth View Group check availability
  • Larboard Observe Trading Co check availability
  • Kept Observe Co check availability
  • The Closer check availability
  • Regular Catch Trading Co check availability
  • The Larboard check availability
  • The Diligent Follow check availability
  • Lookout Co check availability
  • The Fashioned check availability
  • Whale Watchspring check availability

Clever watch brand name ideas

  • Weary Worm check availability
  • The Continual check availability
  • Scout Pro check availability
  • GoodWatch check availability
  • Starboard check availability
  • Better Catch check availability
  • The Beautiful Ticker check availability
  • Close check availability
  • Gold Follow check availability
  • Third See check availability
  • Stricter Learn Collective check availability
  • DigitalWatch check availability
  • Follow Co check availability
  • Larboard See Trading Co check availability
  • Good check availability
  • The Forenoon check availability
  • NeighbourhoodWatch check availability
  • See Pro check availability
  • The Second See check availability
  • StarboardWatch check availability
  • Expensive View Collective check availability
  • Vigil Spot check availability
  • Fourth Follow Spot check availability
  • The Continuous Scout check availability
  • Perpetual Follow Collective check availability
  • Lonely check availability
  • Fashioned Scout check availability
  • Sharp Scout Group check availability
  • Digital View Trading Co check availability
  • The Lonely See check availability
  • The Better check availability
  • Scout Trading Co check availability
  • The Close check availability
  • Armed Learn check availability
  • View Group check availability
  • Close Vigil Place check availability
  • The Steady Ticker check availability
  • Middle Learn Spot check availability
  • The Third check availability
  • Neighbourhood Vigil check availability
  • Thin check availability
  • The Nice Scout check availability
  • Vigil Pro check availability
  • The Beautiful check availability
  • Weary Wrist Watch check availability
  • The Faithful Catch check availability
  • ThirdWatch check availability
  • BrokenWatch check availability
  • Nice check availability
  • See Group check availability
  • Fine View Co check availability
  • Ticker Place check availability
  • Strict View Co check availability
  • Diligent check availability
  • Beautiful check availability
  • Check Trading Co check availability
  • Weary Watch Out check availability
  • Solitary check availability
  • Weary Lookout Trading Co check availability
  • The Starboard check availability
  • The Handsome Vigil check availability
  • Second View Trading Co check availability
  • See Collective check availability
  • The Careful check availability
  • The Nightly Scout check availability
  • The Strictest check availability
  • Closest check availability
  • The Hour check availability
  • The Dollar Follow check availability
  • The Valuable check availability
  • Stop check availability
  • Clock check availability
  • The Diligent check availability
  • Strict Learn check availability
  • The Swiss check availability
  • Observe Co check availability
  • Strictest Check Pro check availability
  • FifthWatch check availability
  • Closest Lookout check availability
  • ForenoonWatch check availability
  • RegularWatch check availability
  • Double Follow Spot check availability
  • Silent Vigil Co check availability
  • Lookout Pro check availability
  • Off Learn Trading Co check availability
  • Strictest check availability
  • Double Observe Place check availability
  • Vigilant check availability
  • Gold Catch Pro check availability
  • Ordinary Observe check availability
  • The Constant Observe check availability
  • ElectronicWatch check availability

Best watch brand name ideas

  • Learn Collective check availability
  • Clock Follow check availability
  • Vigilant Lookout Place check availability
  • Middle Ticker Pro check availability
  • BetterWatch check availability
  • Cheap Vigil Trading Co check availability
  • Cheap Learn check availability
  • Weary Learn Pro check availability
  • Clock Observe Spot check availability
  • Stop Learn Place check availability
  • The Tiny check availability
  • View Co check availability
  • MiddleWatch check availability
  • Fine Ticker check availability
  • Sleepless Observe Place check availability
  • The Handsome Lookout check availability
  • View Collective check availability
  • Nice Lookout check availability
  • Dollar View Pro check availability
  • Ceaseless Learn check availability
  • The Weary check availability
  • The Continual Ticker check availability
  • Dodge Watch check availability
  • DollarWatch check availability
  • OrdinaryWatch check availability
  • ClockWatch check availability
  • NiceWatch check availability
  • Regular check availability
  • Stop See check availability
  • WearyWatch check availability
  • Ticker Pro check availability
  • Constant Check Co check availability
  • Continual See Pro check availability
  • Keen View Collective check availability
  • The Accurate check availability
  • Swiss View check availability
  • Weary Check Spot check availability
  • Forenoon check availability
  • The Fifth See check availability
  • ValuableWatch check availability
  • See Trading Co check availability
  • Observe Trading Co check availability
  • Beautiful Learn check availability
  • SilentWatch check availability
  • The Fourth check availability
  • Weary Wristwatch check availability
  • Armed Follow Trading Co check availability
  • The Middle Scout check availability
  • Forenoon View Trading Co check availability
  • The Thin check availability
  • Scout Collective check availability
  • Accurate Ticker check availability
  • Lookout Trading Co check availability
  • See Spot check availability
  • The Silent Lookout check availability
  • Learn Trading Co check availability
  • Expensive Check Pro check availability
  • Dollar See Collective check availability
  • The Closest check availability
  • Handsome Ticker Pro check availability
  • The Faithful check availability
  • Stop View check availability
  • Whale Watch Over check availability
  • Whale Wait check availability
  • Learn Pro check availability
  • Faithful Ticker check availability
  • Weary Wait check availability
  • FashionedWatch check availability
  • The Vigilant check availability
  • Whale Witnessed check availability
  • Weary Scout check availability
  • Weary Warning check availability
  • Stricter Vigil Trading Co check availability
  • Catch Pro check availability
  • Cheap Check Place check availability
  • The Perpetual check availability
  • The Middle check availability
  • Continual Scout check availability
  • Larboard Check Trading Co check availability
  • Keen View Spot check availability
  • The First Learn check availability
  • The Clock Lookout check availability
  • Lookout Group check availability
  • Digital check availability
  • NightlyWatch check availability
  • The Expensive check availability
  • Digital Lookout check availability
  • Neighbourhood See Collective check availability
  • Faithful check availability
  • Anxious Lookout Co check availability
  • ClosestWatch check availability
  • Sharp check availability

Modern Watch Brand Name Ideas

  • BearWatch
  • Clocksy
  • Oclock
  • AquaWatch
  • Ace Waters
  • Watch World
  • The Golden
  • Eclipse
  • Streamline
  • Radiance
  • Momentum
  • Future
  • Mercury
  • Optima
  • Pulse
  • Precision
  • Vitality
  • Gravity
  • Apex
  • Velocity
  • Horizon
  • Stellar
  • Luminary
  • Insight
  • Infinity
  • Circuit
  • Altitude
  • Flux
  • Odyssey
  • Reflect
  • Synapse
  • Dynamics
  • Chrono
  • Insight
  • Tracer
  • Watchdog
  • Phoenix
  • It’s About Time
  • Changing Times
  • Watchmen
  • Transcend
  • Arcadia
  • Solitude
  • Amplitude
  • BrilliantClock
  • Trendsetter
  • Simplicity
  • Navigate
  • Elevate
  • Crystal
  • Luxury Wrist Watch
  • Solace
  • Nexus
  • Minimal
  • Skyline
  • Peak
  • Shift
  • Premium Watch Store
  • Parallel
  • Every Second Counts
  • Progress
  • Regulate
  • Vantage
  • Minute Hand
  • Prime
  • Fusion
  • Luminous
  • Eclipse
  • Agile
  • Hour Hound
  • Refresh
  • Calibrate
  • What Time Is It?
  • Time Keepers
  • Equilibrium
  • Unity
  • Ticking Time Band
  • Chronos
  • Ephemeral
  • Mystic
  • TickTock
  • Juan O’ Clock
  • Game Time
  • Watcher
  • Evertime
  • Rival
  • Zenith
  • Timevo
  • TimeO
  • Chronomile
  • ClockFox
  • ExClock
  • Timeshift
  • King of Time
  • Timeless
  • Watch Surgery
  • Times Square
  • Swiss Time

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Watch Brand:

Simple is always better

This means a few different things. Your watch brand name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your watch brand:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.