395+ Creative Names For Your Watch Brand

Updated: June 10th, 2025

So, you've come up with the perfect watch brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your watch brand stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best watch brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your watch brand.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

AI Watch Brand Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of watch brand name ideas for free using our AI business name builder, get keyword data, and instantly check domain availability.

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Ideas

Catchy watch brand name ideas

  • Zwat
  • Alertzy
  • Watch Your Wrist
  • Watering Joy
  • Oclock
  • Helping Hands
  • Water Bank
  • Best Time
  • Volcano
  • Coast
  • Thirst Killers
  • ThinkBizz Watch Co.
  • Clocksy
  • Aqua Atlantic
  • Tale Of Time
  • The Hydrator
  • Sopure Water
  • Hydrobank
  • Improve Your Wrist
  • Trimredd
  • MindGreat Watches
  • Iron ClockHand
  • Three Secondz
  • Kisttip
  • DeerWatch
  • Vertair
  • The Hands of Time
  • Wrist Furniture
  • The Chilled Place
  • Voltamic
  • Hydrosplash
  • House Of Chills
  • MyWatch
  • Atomic Clock
  • House Of Splash
  • Plenty Of Time
  • Erubert men’s Time
  • King of Time
  • Wonderful Watches
  • Vintage Timepieces
  • Krateur
  • Waterdam
  • Unforgettable
  • On Schedule
  • Sparkle Time
  • Verouh
  • Classicmen’S Collection
  • Goldec
  • Jackie Dalton’s Watches
  • Gold Time
  • Flash
  • Hydrojoy
  • NODA
  • Verokta
  • Xmen
  • Cyclic Time shop
  • Goldex
  • Water Pile
  • Stylish Countdown
  • Precious Minutes
  • 5 o’clock
  • Derovem
  • Telling Time
  • ClaraCrest Watches
  • Burgalobe
  • Stevemax Watches
  • TimeO
  • Watches That Tick
  • Virtual
  • Zerjir
  • Feud
  • Ascertainum
  • Hydroblitz
  • Timeeclipse
  • Olydriel
  • Hydration Station
  • Scotputt
  • White Gravity
  • BrilliantClock
  • Which Watch
  • Veriatomet
  • MasterCrest Watch Co.
  • Crest
  • Untoppable Watches
  • Jadyx
  • Details
  • MotiveSpace Watch Co.
  • In Time
  • Brownwave
  • Italy Muss
  • Ticking Time
  • Watch World

Creative watch brand name ideas

  • NewWatcher
  • Toaeyer
  • Rebscyan
  • Zerairo
  • Tickety Boo Watches
  • Time Sheriff
  • Clear As Crystal
  • Sognare
  • Gosdidy
  • Lexxiv
  • Confident Count
  • Heuroscent
  • Thirst Quencher
  • MyTime
  • World Of Watches
  • Venus
  • Time Told
  • Meteslay
  • Waterstatic
  • Hydro Refreshers
  • Counted Moments
  • Sitssnot
  • Keep The Time
  • NorthEagle Watches
  • Clear Springs Water
  • Royal ClockFace
  • Tick Tock Timepieces
  • Risen
  • Keep Watch
  • EliteEast Watch Co.
  • BearWatch
  • Magic Watches
  • Watchual
  • H2O Bank
  • Timeza
  • Valor
  • US Bite
  • IllumeIdeas Watches
  • Keeping Time
  • Ace Waters
  • Browmine
  • Timepiece Watches
  • Osse stox
  • Owl Watch
  • Chronomile
  • Odyssee Time
  • Cerutaio
  • Aice Water
  • Serupote
  • FirstSense Watch Co.
  • Watch Wonder
  • Future Watches
  • Watcherly
  • Jakepew
  • Elssiz
  • Delightful Dials and Bezels
  • Watcher
  • wentetty
  • Elhify
  • Revive Waters
  • ManageSmith
  • Rustet
  • IdeaFront Watch Co.
  • SpaceWatch
  • Bolt
  • Water Ever
  • Tick Tock Time
  • Premiere Watches
  • Ceramyre
  • Changing Faces
  • Evertime
  • Storm
  • Valid
  • Moments Count
  • Egisjo wrist
  • Always Watching
  • Watchful Eyes
  • Consenso
  • Timeless
  • Knox
  • Clockly
  • Time Control
  • Pure Joy Water
  • Waterdome
  • Crystal N Pure
  • Everclean
  • Aqua Nation
  • Opglo
  • Hencehat Watch Co.
  • Cerudt
  • FrontFirst
  • Hype

Learn more about starting a watch brand:

Where to start?

-> How much does it cost to start a watch brand?
-> Pros and cons of a watch brand

Need inspiration?

-> Other watch brand success stories
-> Marketing ideas for a watch brand
-> Watch brand slogans
-> Watch brand Instagram bios

Other resources

-> Profitability of a watch brand
-> Watch brand tips

Funny Watch Brand Names

  • Time To Trust
  • Gertious
  • Hunter Watch
  • WhiteCurves
  • Quick Clear Water
  • Hydro Pop
  • Time Watch
  • Amid
  • ClockFox
  • Hydrate Yourself
  • SuperCrew Watches
  • Seconds Faster
  • Halliffy
  • Watch Dazzle
  • Always On Time
  • Jossvers
  • Golden ClockFace
  • Focus
  • Whale Wristwatch
  • Digital
  • The Closest
  • The Continual
  • The Off
  • Diligent
  • Keen View Collective
  • SwissWatch
  • Sleepless Learn
  • Observe Collective
  • WearyWatch
  • Continuous
  • The Constant
  • Accurate Ticker
  • The Fifth Vigil
  • Stricter Learn Collective
  • Clock Follow
  • The Hour
  • Fine Learn Group
  • Beautiful
  • Constant Check Co
  • The Careful Learn
  • Starboard Catch Spot
  • Clock Observe Spot
  • KeenWatch
  • The Armed
  • Check Trading Co
  • Armed Catch Collective
  • Gold Follow
  • Weary Witnessed
  • Strictest Observe Group
  • Whale Watch Out
  • Observe Co
  • The Continuous Scout
  • Stricter Vigil Place
  • Double
  • ThirdWatch
  • Kept Observe Co
  • Expensive Scout Collective
  • Faithful Follow Spot
  • Handsome Learn Collective
  • The Closest Catch
  • Weary Watch Over
  • CloseWatch
  • DigitalWatch
  • Lodge Watch
  • Scout Collective
  • See Trading Co
  • Forenoon View Trading Co
  • First Learn Pro
  • NiceWatch
  • FineWatch
  • FashionedWatch
  • Expensive Vigil
  • Silent
  • The Strictest
  • Fine View Co
  • Starboard
  • Follow Co
  • Scout Pro
  • Starboard Ticker
  • The Continual Ticker
  • SleeplessWatch
  • StrictestWatch
  • The Steady Ticker
  • The Accurate
  • Ceaseless Lookout Pro
  • Silent Vigil Co
  • Sleepless Scout Group
  • Jealous Learn
  • Solitary Check Group
  • LarboardWatch
  • Larboard See Trading Co
  • The Better Catch

Cool watch brand name ideas

  • Timeless Tastes
  • Watchful Wrist
  • Cosmic Watch
  • Berove
  • Pivot
  • GrowthSense
  • Right On Time
  • Timevo
  • OSO
  • Verxe Spot
  • Yore
  • From H To O
  • Idylinn watches hub
  • Alpha
  • Absoclear
  • First Watch
  • Watch Watch
  • Wonderful Wrists
  • Time Side
  • Iwashi
  • Water Express
  • Water For Ever
  • Trusty Timepiece
  • Time Cop
  • Liquibliss
  • Watching Out
  • Wrist Watching
  • Timezy
  • Trusted Timepieces
  • ArrowWatch
  • Choose Your Time
  • KAIRO
  • Krisbass Advance Watches
  • Zestjolt
  • Royal Wrists
  • So Refreshing
  • In-Depths
  • J-Watch
  • Added Dazzle
  • Avesslay
  • Brute
  • Timeverot
  • Hands Of Time
  • Super Watch
  • 12 Hours
  • Timeshift
  • Acid
  • Thirst Quenchers
  • Emperiob
  • Erieire swiss watches
  • PrimePrism Watch Co.
  • Hostee
  • Javelin
  • Etint Time Machine
  • Watersplash
  • Time on Your Side
  • Ceropetu
  • Water Empire
  • Wind Back Time
  • Nssilo
  • MotiveQuest Watch Co.
  • Draliet
  • ExClock
  • Precious Precision
  • Crux
  • World of Watches
  • Ceratomum
  • TimeX
  • Hoursly
  • Glacierz
  • We’Re Watching
  • Rittok
  • TigerWatch
  • BlueScape Watches
  • Abbbride
  • AquaWatch
  • Xeroatey
  • Zipsbier watch and more
  • Watch Wish
  • Water Saver
  • Acrebeet
  • Skinox
  • HandTime
  • Aqua Springs
  • Tsursa
  • H20 Station
  • Bettanmo
  • Zeroaxtou Versits
  • Time For a Change
  • Waterworld
  • The Watering Hole
  • Awex

Unique watch brand name ideas

  • The Double Learn
  • View Co
  • The Beautiful Scout
  • Closer Learn
  • Close Observe Collective
  • Lonely Ticker Group
  • JealousWatch
  • The Regular
  • Stop
  • Vigil Collective
  • The Closest
  • Solitary Follow
  • Armed Learn
  • Handsome Learn Collective
  • TinyWatch
  • NeighbourhoodWatch
  • Check Co
  • Strictest Vigil Place
  • Expensive Vigil
  • Whale Watchspring
  • Ceaseless Check Pro
  • Ordinary
  • Middle
  • The Swiss
  • Ordinary Lookout Co
  • Better Vigil Spot
  • Heavy Follow Trading Co
  • Ceaseless
  • Clock Follow
  • The Fifth
  • FifthWatch
  • GoodWatch
  • The Silent Lookout
  • First Learn Pro
  • The Jealous
  • Close Lookout
  • The Digital
  • LarboardWatch
  • The Better
  • Weary Witness
  • Ticker Spot
  • Better Check
  • Neighbourhood
  • The Nice Scout
  • WearyWatch
  • CloseWatch
  • The Continuous Scout
  • Closest Lookout
  • Regular View Spot
  • The Tiny
  • AnxiousWatch
  • Weary Scout
  • Good View Collective
  • Sleepless Scout Group
  • Better
  • ClockWatch
  • The Dollar Follow
  • Lookout Co
  • Gold Catch Pro
  • Observe Collective
  • Weary Watch Over
  • The Thin
  • The Cheap
  • Night Check Trading Co
  • Gold Follow
  • First
  • The Strict Scout
  • Whale Check Trading Co
  • Valuable
  • Good Catch
  • Strict View Co
  • Cheap Vigil Trading Co
  • The Anxious Observe
  • StrictestWatch
  • AccurateWatch
  • Solitary
  • Middle Ticker Pro
  • Better Lookout Place
  • The Larboard
  • The Diligent
  • The Armed
  • The Faithful
  • Armed View Trading Co
  • Lonely Scout Trading Co
  • Ordinary Lookout Pro
  • First Follow Co
  • Gold
  • The Ordinary
  • Keen Catch
  • Continual Scout
  • Beautiful Learn
  • BeautifulWatch

Cute watch brand name ideas

  • Follow Spot
  • The Gold
  • Weary Witnessed
  • The Beautiful Learn
  • Stricter
  • The Strict Ticker
  • Weary
  • The Handsome Vigil
  • Dollar Follow
  • BigWatch
  • Sleepless
  • Observe Trading Co
  • Lonely
  • Lookout Group
  • Ordinary Observe
  • SleeplessWatch
  • The Ordinary Ticker
  • Hour Scout
  • PerpetualWatch
  • The Nice Check
  • FaithfulWatch
  • The Fourth
  • Constant Ticker Pro
  • Broken
  • Forenoon View Trading Co
  • The Expensive
  • ForenoonWatch
  • First Scout Group
  • Expensive
  • The Close
  • Weary Wait
  • Ticker Pro
  • Faithful Follow Spot
  • Observe Place
  • The Nightly Scout
  • Fifth Ticker Spot
  • Vigil Pro
  • The Handsome Lookout
  • Weary Lookout Trading Co
  • Regular
  • Larboard Check Trading Co
  • Neighbourhood See Collective
  • Jealous Ticker Trading Co
  • Stop View
  • BetterWatch
  • Vigilant Lookout Place
  • DollarWatch
  • Whale Worm
  • See Trading Co
  • Stricter Vigil Place
  • The Lonely
  • Ordinary Ticker Collective
  • The Good
  • Observe Spot
  • Dollar See Trading Co
  • Continuous
  • The Sleepless Observe
  • KeenWatch
  • Handsome Vigil Spot
  • Nightly Observe Pro
  • Whale Watch Out
  • Check Pro
  • Weary Observe
  • The Gold View
  • Nice
  • Diligent
  • Dollar
  • Scout Co
  • FashionedWatch
  • The Double
  • Accurate Ticker
  • Vigilant
  • Check Place
  • Good Lookout Group
  • Jealous Learn
  • The Stop Ticker
  • Fashioned Ticker Pro
  • The Valuable
  • The Stop
  • Nice Observe Spot
  • Follow Collective
  • The Stricter
  • Perpetual Follow Collective
  • Keen View Collective
  • Close
  • The Middle Follow
  • The Weary
  • The Beautiful Ticker
  • The Steady Ticker
  • The Continuous Vigil
  • View Spot
  • Digital Scout Trading Co

Clever watch brand name ideas

  • Fine Lookout Place
  • The Fashioned
  • Ceaseless Lookout Pro
  • Fifth Ticker Group
  • Silent
  • Observe Co
  • Fine View Co
  • The Accurate
  • Constant Check Co
  • Strict Learn
  • Off Learn Trading Co
  • Whale Witnessed
  • Weary Worm
  • Weary Watch Out
  • GoldWatch
  • Sleepless Learn
  • Sharp Scout Group
  • Strictest Check Pro
  • Larboard
  • The Jealous Check
  • See Pro
  • Stricter Scout
  • Ticker Place
  • See Co
  • See Collective
  • Sleepless Observe Place
  • Forenoon
  • The Careful
  • OrdinaryWatch
  • Ordinary Ticker Group
  • Handsome
  • Weary Wristwatch
  • Swiss View Collective
  • Faithful Ticker
  • See Group
  • First See Trading Co
  • Hour See Group
  • HeavyWatch
  • The Middle Scout
  • The Whale
  • Middle Learn Spot
  • Fourth See Spot
  • Night
  • Careful See
  • The Better Catch
  • Second View Trading Co
  • Closest
  • Whale Watchdog
  • StricterWatch
  • Vigil Group
  • The First Learn
  • Cheap
  • Faithful
  • Handsome Ticker Pro
  • Heavy Catch Spot
  • The Third
  • Sharp
  • Digital Lookout
  • LonelyWatch
  • StrictWatch
  • Stricter Vigil Trading Co
  • Ceaseless Learn
  • Whale View Place
  • The Lonely See
  • The Hour
  • Nightly
  • The Hour Check
  • Fine
  • Larboard Observe Trading Co
  • Weary Learn Pro
  • The Weary See
  • Continual See Pro
  • MiddleWatch
  • The Faithful Catch
  • Thin
  • Anxious Lookout Co
  • Regular Catch Trading Co
  • NiceWatch
  • View Group
  • Ordinary Lookout Place
  • The Vigilant
  • The Off
  • The Nice
  • Nice See
  • The Second See
  • Check Trading Co
  • The Jealous Catch
  • Heavy
  • Digital View Trading Co
  • Double Observe Place
  • ThinWatch
  • RegularWatch

Best watch brand name ideas

  • Digital
  • The Continual
  • Steady See
  • The Closer
  • Lookout Pro
  • The Broken
  • Perpetual
  • Scout Group
  • Electronic Follow Pro
  • The Starboard
  • Starboard
  • FirstWatch
  • Continuous Catch
  • Whale Scout
  • Digital Vigil Trading Co
  • Second
  • Good
  • Strictest Observe Group
  • Thin Lookout Spot
  • Kept Observe Co
  • SecondWatch
  • Regular Ticker
  • Tiny See
  • Dollar See Collective
  • Catch Co
  • The Beautiful
  • Lookout Spot
  • Neighbourhood Vigil
  • The Continuous
  • Better Catch
  • The Forenoon
  • Starboard Ticker
  • Vigil Trading Co
  • Check Spot
  • Learn Trading Co
  • Electronic Lookout
  • DiligentWatch
  • Off
  • Cheap Learn
  • The Second
  • Lodge Watch
  • Larboard See Trading Co
  • The Silent
  • Scout Trading Co
  • Jealous
  • Stop Learn Place
  • SilentWatch
  • Cheap Check Place
  • Motor lodge Watch
  • Starboard Catch Spot
  • Solitary Check Group
  • WhaleWatch
  • The Dollar See
  • Weary Check Spot
  • Stricter Learn Collective
  • Fourth Scout Spot
  • Nice Lookout
  • Handsome Lookout Spot
  • Big
  • Swiss View
  • Scout Pro
  • Strictest
  • Expensive View Collective
  • Cheap View Group
  • NightlyWatch
  • CloserWatch
  • Fourth View Group
  • Clock Observe Spot
  • Whale Watch Over
  • Ticker Group
  • The Perpetual
  • ClosestWatch
  • Catch Pro
  • The Diligent Follow
  • Follow Group
  • Double
  • The Golden
  • Beautiful
  • The Big
  • Dollar View Pro
  • Follow Pro
  • Whale Warning
  • Follow Co
  • View Pro
  • BrokenWatch
  • Lookout Trading Co
  • Whale Wristwatch
  • Vigil Spot
  • The Keen
  • Expensive Scout Collective
  • Lookout Collective
  • StarboardWatch

Modern Watch Brand Name Ideas

  • BearWatch
  • Clocksy
  • Oclock
  • AquaWatch
  • Ace Waters
  • Watch World
  • The Golden
  • Eclipse
  • Streamline
  • Radiance
  • Momentum
  • Future
  • Mercury
  • Optima
  • Pulse
  • Precision
  • Vitality
  • Gravity
  • Apex
  • Velocity
  • Horizon
  • Stellar
  • Luminary
  • Insight
  • Infinity
  • Circuit
  • Altitude
  • Flux
  • Odyssey
  • Reflect
  • Synapse
  • Dynamics
  • Chrono
  • Insight
  • Tracer
  • Watchdog
  • Phoenix
  • It’s About Time
  • Changing Times
  • Watchmen
  • Transcend
  • Arcadia
  • Solitude
  • Amplitude
  • BrilliantClock
  • Trendsetter
  • Simplicity
  • Navigate
  • Elevate
  • Crystal
  • Luxury Wrist Watch
  • Solace
  • Nexus
  • Minimal
  • Skyline
  • Peak
  • Shift
  • Premium Watch Store
  • Parallel
  • Every Second Counts
  • Progress
  • Regulate
  • Vantage
  • Minute Hand
  • Prime
  • Fusion
  • Luminous
  • Eclipse
  • Agile
  • Hour Hound
  • Refresh
  • Calibrate
  • What Time Is It?
  • Time Keepers
  • Equilibrium
  • Unity
  • Ticking Time Band
  • Chronos
  • Ephemeral
  • Mystic
  • TickTock
  • Juan O’ Clock
  • Game Time
  • Watcher
  • Evertime
  • Rival
  • Zenith
  • Timevo
  • TimeO
  • Chronomile
  • ClockFox
  • ExClock
  • Timeshift
  • King of Time
  • Timeless
  • Watch Surgery
  • Times Square
  • Swiss Time

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Watch Brand:

Simple is always better

This means a few different things. Your watch brand name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your watch brand:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.