8 Tutorial Video Creator Success Stories [2024]

Updated: November 1st, 2023
Become A Tutorial Video Creator

A tutorial video is a subcategory of instructional videos that share knowledge and interact with viewers. Different forms of tutorial videos include:

  • Presentation: common among college professors and teachers
  • Niche videos: short 10-15 minutes tutorials covering a wide range of topics
  • Training videos: teach candidates the skills they need to perform better at work

Creating tutorial videos is not a difficult task. With a proper strategy, you can make a tutorial video. Invest in a professional camera for your business and start creating a tutorial video. Then, outline the video contents you intend to create and create scripts.

Here are some real life success stories of starting a tutorial video creator:

1. All Things Secured ($300K/year)

Josh Summers, founder of All Things Secured, came up with the idea for his personal security and privacy brand while living in China, where he experienced heavy censorship and surveillance. Recognizing the need for accessible online security and privacy content, Josh started producing tutorials and educational content to help everyday internet users protect themselves. With over 11 million people reached through 160 written guides and 110 videos, All Things Secured has become a trusted resource in the field.

How much they make: $300K/year
How much did it cost to start: $100
Current team size: 1

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My Security YouTube Channel Hit 100K Subscribers & Makes $25K/Month

All Things Secured is a personal security and privacy brand with over 100,000 YouTube subscribers, 160 written guides, and 110 videos that have reached 11 million people worldwide; the founder's goal is to make online security and privacy attainable to anyone regardless of their age or technical proficiency.

About
Josh started All Things Secured about 7 years ago
Revenue
Josh grew the business to $25K/month
Costs
It cost Josh $100 to start the business
Read by 5,844 founders

2. Part-Time YouTuber Academy ($4.5M/year)

How much they make: $4.5M/year
Current team size: 21

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How Ali Abdaal Made $4.5M+ Through 15 Income Streams in {{ current_year }}

How a junior doctor generates over $4.5M through 15 income streams from a YouTube channel with over 3M subscribers and over 218,836,000 total views.

About
They started Part-Time YouTuber Academy about 7 years ago
Revenue
They grew the business to $375K/month
Read by 2,427 founders

Learn more about starting a tutorial video creator:

Where to start?

-> How much does it cost to start a tutorial video creator?
-> Pros and cons of a tutorial video creator

Need inspiration?

-> Examples of established tutorial video creator
-> Marketing ideas for a tutorial video creator

Other resources

-> Tutorial video creator tips

3. Swim University ($600K/year)

How much they make: $600K/year
Current team size: 2

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How Matt Giovanisci Built Swim University to a $30,000/Month Powerhouse Offering Hot Tub and Pool Care Training

Matt Giovanisci's vast knowledge and expertise in pool and spa maintenance led him to launch Swim University, a platform where he shares his extensive knowledge through informative articles and interactive video courses.

About
Matt started Swim University about 20 years ago
Revenue
Matt grew the business to $50K/month
Read by 949 founders

4. MicroGreens Farmer ($600K/year)

How much they make: $600K/year
Current team size:

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The Simple Way to Finally Set up and Sell Your Online Course (And Scale to $40k a Month and Beyond)

Urban farmer Nate Dodson started MicroGreens Farmer in 2016 to combat Crohn's disease and has since helped others start microgreens-related businesses.

About
They started MicroGreens Farmer about 8 years ago
Revenue
They grew the business to $50K/month
Read by 761 founders

5. Jennie and Davis ($20.4K/year)

How much they make: $20.4K/year
Current team size:

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Make Money With a Furniture Business

This case study is about founders who own a furniture business and run a YouTube channel with over 70k subscribers, sharing woodworking tutorials and business tips while also offering paid programs and private coaching sessions to people interested in building a career in woodworking.

About
They started Jennie and Davis about 6 years ago
Revenue
They grew the business to $1.7K/month
Read by 686 founders

6. Better Sheets ($100K/year)

Andrew Kamphey came up with the idea for Better Sheets while working on a web app and realizing the creative potential of Google Sheets. Seeing a gap in the market for tutorials on using Google Sheets for businesses, he launched Better Sheets with a landing page, free and paid videos, and quickly gained traction, making $2,291 in revenue in just one month.

How much they make: $100K/year
How much did it cost to start: $109
Current team size: 0

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On Creating And Monetising Google Sheets Tutorials

Better Sheets is a Google Sheets tutorial providing screencasts to small businesses, earning $2,291 from 134 sales in May, with sales being mainly driven by AppSumo.

About
Andrew started Better Sheets almost 4 years ago
Revenue
Andrew grew the business to $8.33K/month
Costs
It cost Andrew $109 to start the business
Read by 8,173 founders