Start A Skills Training Business - Business Ideas

Updated: September 15th, 2022
Start A Skills Training Business

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

It is a great idea to start a skill training business with a website-oriented online presence, aimed towards helping people learn new skills. Starting your own skills training business doesn’t require a lot of money, but it can have a significant impact on your life and others.

The global skills training market is expected to reach $47.2B by 2027. If you’re looking for financial freedom, starting your own skills training business is the way to go. Training clients and building an impressive portfolio will allow you to charge higher rates and start living the life of your dreams.

Starting a skills training business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell skill training, or selling skill training online, you can use this page as a guide for everything you'll need to know.

Key Stats

revenue (monthly)
$132K
starting costs
$13.7K
gross margin
47%
avg product price
$500
time to build
210 days
growth
Email marketing
business model
Software
time investment
Side project
work from home?
Yes

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

Employee & Freelancer Expenses

$151

$352

Website Costs

$223

$7,215

Business Formation Fees

$600

$4,700

Equipment & Supply Expenses

$63

$200

Software Expenses

$162

$3,069

Advertising & Marketing Costs

$0

$3,050

Training & Education Expenses

$0

$850

Specific Industry Expenses

$399

$799

Total Startup Costs

$1,598

$27,235

Successful Businesses

Business URL Rank

DWD

intraining.dwd.in.gov

4,876

Grow With Google

grow.google

11,733

TrumpExcel.com

trumpexcel.com

16,285

GoSkills.com

goskills.com

43,407

Frontend Mentor

frontendmentor.io

44,375

International Institute of Business Analysis™

iiba.org

77,074

DoD SkillBridge

dodskillbridge.usalearning.gov

77,307

ScreenSkills

screenskills.com

136,886

Closers IO

closers.io

155,251

Marketplace SuperHeroes

marketplacesuperheroes.com

162,642

Emphasis

writing-skills.com

190,180

Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

Rewarding work

Starting a skills training business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.

Scalable

With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

Meaningful business connections

You never know who you will meet as a skills training business. This could be the start of an incredible business opportunity!

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

Cons Description

Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

Low margins

The gross margins for your skills training business are typically around 47%, which can make it more challenging to incur new expenses and maintain profitability.

High employee turnover

In the skills training business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.

Taxes

As a skills training business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

Stressful work

This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.

Niche Market

A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

    Learn more about affiliate program ➜

  • 2

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

    Learn more about direct sales ➜

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜