6 Subscription Box For Kids Success Stories [2024]

Updated: November 1st, 2023
Start A Subscription Box For Kids

Starting a subscription box business for kids can be a fun and rewarding way to enter the world of entrepreneurship. This type of business allows you to curate monthly boxes filled with toys, crafts, and other fun activities specifically tailored for children.

To get started, you’ll need to research and decide on a theme for your boxes. This could be anything from educational toys to arts and crafts supplies. Once you have a theme in mind, you can start sourcing products from vendors and building out your boxes.

One of the great things about a subscription box for kids is that it can be a flexible business. You can offer different subscription options, such as monthly, quarterly, or annual boxes. You can also provide different age ranges, allowing you to cater to a broader audience.

To market your business, you can use social media platforms like Instagram and Facebook to showcase your boxes and reach potential customers. You can also consider partnering with influencers or running promotions to attract new subscribers.

Overall, starting a subscription box business for kids can be a fun and creative way to share your love of all things kid-friendly with others. Whether you’re looking to provide educational toys or simply want to bring some joy to children’s lives, this type of business can be both fulfilling and profitable.

Here are some real life success stories of starting a subscription box for kids:

1. Bundleboon ($420K/year)

Nelli Jeloudar, the founder of Bundleboon, came up with the idea for her curated shopping service for kidswear after seeing a demand for a similar service from her friends with children. She launched the business as a side hustle and quickly received 300 pre-orders, generating close to €45,000 in revenue with only €2,000 spent on startup costs. She later partnered with a retail partner to keep inventory risk low and focused on validating the concept before scaling.

How much they make: $420K/year
Current team size: 5


How I Started A Subscription Box Business For Kids

Bundleboon is a kidswear shopping service where parents complete a style quiz and receive two personalized outfits for their child, and only pay for the items they keep, generating €45k in revenue with only €2k spent on startup costs in the first 2 months, with a goal of becoming a tech company with a styling algorithm and automating the styling process.

Nelli started Bundleboon almost 6 years ago
Nelli grew the business to $35K/month
Read by 11,397 founders

Learn more about starting a subscription box for kids:

Where to start?

-> How much does it cost to start a subscription box for kids?
-> Pros and cons of a subscription box for kids

Need inspiration?

-> Examples of established subscription box for kids
-> Marketing ideas for a subscription box for kids

Other resources

4. ADDitude

ADHD symptom tests, ADD medication & treatment information, behavior & discipline advice, school & learning, organization help & more for families and individuals living with ADD/ADHD and comorbid conditions.


5. Little Passports

Introduce your child to geography, science, world cultures, the arts and more with our monthly educational subscriptions for kids! Makes the perfect gift!

Where they're located: Aurora, Colorado, USA


6. Kidpik

kidpik is a free personal styling service for kids that delivers clothing subscription boxes to your door with free shipping & returns. Get started today!

Where they're located: Vicuña, Coquimbo Region, Chile