Start A Stock Photography Business - Business Ideas

Start A Stock Photography Business - Business Ideas
Start A Stock Photography Business

Stock photography is typically sold on an exclusive basis to one buyer for a single usage fee. Stock photos are often available in different sizes, resolutions, and file formats. Stock photos are most commonly used by businesses for marketing purposes.

Stock photography is the supply of photographs often licensed for specific uses. Stock photos are the perfect marketing and advertising resource for website owners and bloggers.

By uploading high-quality stock photos, you can build an impressive portfolio and start earning a passive income.

To start a stock photography business , invest in some good photography gear and learn how to take stock photos. An excellent online presence can help you sell your stock photos faster and at profitable margins.

Starting a stock photography business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell stock photography, or selling stock photography online, you can use this page as a guide for everything you'll need to know.

Key Stats

market size
$10.7B
revenue (monthly)
$5K
starting costs
$5.89K
gross margin
65%
time to build
210 days
growth
Brand Authenticity
business model
Advertising
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $0 $7,000
Training & Education Expenses $0 $1,000
Software Expenses $0 $594
Advertising & Marketing Costs $0 $2,750
Website Costs $13 $215
Specific Industry Expenses $0 $100
Total Startup Costs $13 $11,659

Successful Businesses

Business URL Rank
Shutterstock shutterstock.com #164
Pixabay pixabay.com #355
Pexels pexels.com #499
iStockPhoto istockphoto.com #505
Depositphotos depositphotos.com #759
Dreamstime dreamstime.com #801
123RF Stock Photos 123rf.com #937
Royalty Free Stock Photos, Illustrations, Vector Art, and Video Clips gettyimages.com #1,516
Alamy alamy.com #2,997
Bigstock bigstockphoto.com #6,396
Explore over 300,000 free stock photos and royalty free images freeimages.com #7,914

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Little startup costs required The cost to start a stock photography business costs significantly less money than most businesses, ranging anywhere from 12 to 11,659.
Rewarding work Starting a stock photography business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Traffic to your website A stock photography business gives people a reason to visit your website and to keep coming back to you!
Cons Description
Crowded Space Competition is high when it comes to your stock photography business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Constant maintenance of publication You may find yourself constantly needing to update your stock photography business in order to stay relevant for your audience and for those searching on google.
Lack of benefits With a stock photography business, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.
Isolation Often times, as a stock photography business, you typically work alone and do not have much face-to-face interaction with other team members.
Taxes As a stock photography business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
No safety net Typically, as a stock photography business, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

    Learn more about affiliate program ➜

  • 2

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

    Learn more about direct sales ➜

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜

Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

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