Business Idea

Start A Photography Business

About

Starting a photography business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell photographer, or selling photographer online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a photography business ➜

Key stats

market size
$10.9B
revenue (monthly)
$32.6K
starting costs
$9.29K
gross margin
65%
time to build
7 months
growth
Word of mouth
business model
Brick & Mortar
time investment
Side project

About

Starting a photography business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell photographer, or selling photographer online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a photography business ➜

Key stats

market size
$10.9B
revenue (monthly)
$32.6K
starting costs
$9.29K
gross margin
65%

 

time to build
7 months
growth
Word of mouth
business model
Brick & Mortar
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $750 $7,000
Equipment & Supply Expenses $500 $5,000
Training & Education Expenses $0 $1,000
Software Expenses $0 $594
Advertising & Marketing Costs $0 $2,750
Website Costs $13 $215
Other Expenses $0 $500
Specific Industry Expenses $0 $100
Total Startup Costs $1,263 $17,159

Successful Businesses

Business URL Rank
J. A. D. Photography jadphotography.smugmug.com #4,362
My Modern Met mymodernmet.com #10,547
Photography Talk photographytalk.com #10,593
PhotoShelter photoshelter.com #12,378
Expert Photography expertphotography.com #19,781
Chris Jackson christopher-jackson.format.com #22,379
Moth Photographers Group -- Main Menu mothphotographersgroup.msstate.edu #32,236
Snappr Photography snappr.com #51,683
Photo.net photo.net #57,464
Amateur Photographer amateurphotographer.co.uk #77,822
World Photography Organisation worldphoto.org #99,484

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Little startup costs required The cost to start a photography business costs significantly less money than most businesses, ranging anywhere from 1,263 to 17,159.
Rewarding work Starting a photography business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Traffic to your website A photography business gives people a reason to visit your website and to keep coming back to you!
Cons Description
Crowded Space Competition is high when it comes to your photography business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Constant maintenance of publication You may find yourself constantly needing to update your photography business in order to stay relevant for your audience and for those searching on google.
Lack of benefits With a photography business, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.
Isolation Often times, as a photography business, you typically work alone and do not have much face-to-face interaction with other team members.
Taxes As a photography business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
No safety net Typically, as a photography business, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times.

Marketing Ideas

  • 1

    Affiliate program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.