9 Social Media Scheduling Tool Success Stories [2025]
A social media scheduling tool is an online app that allows you to schedule your social media posts in advance, before publishing them on your social media channels.
Virtually all businesses use social media - this is a great market to build a startup in.
In this list, you'll find real-world social media scheduling tool success stories and very profitable examples of starting a social media scheduling tool that makes money.
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1. MeetEdgar ($4M/year)
Laura Roeder, the founder of MeetEdgar, came up with the idea for her social media automation tool after realizing the burden of managing social media accounts and creating new content across multiple platforms. With her background in teaching social media marketing and her own online course business, she saw the need for a tool that could handle the grunt work of social media management. By validating the idea through her course, she decided to create MeetEdgar and launched the software in 2014.
How much money it makes: $4M/year
How many people on the team: 11
MeetEdgar, a bootstrapped social media automation tool founded in 2014 by Laura Roeder, has grown to $4 million in annual recurring revenue and more than 5,000 customers, with a team size of two dozen, achieved through content marketing, social media marketing, and organic search.
2. Pony Express Studio ($3.6M/year)
Thibault Louis-Lucas, the founder of Taplio and Tweet Hunter, came up with the idea for his startups after experiencing failures with previous ventures. Through trial and error, he and his co-founder committed themselves to building new products every week until one gained traction. Their "aha" moment came when they developed Tweet Hunter, a simple search bar that retrieved viral tweets, leading to a successful launch and subsequent growth.
How much money it makes: $3.6M/year
How much did it cost to start: $1K
How many people on the team: 7
Taplio and Tweet Hunter, founded by Thibault Louis-Lucas, experienced tremendous growth, going from $0 to $3.5m in ARR in just two years, targeting Twitter, LinkedIn and social media creators and becoming one of the most successful startups in the industry.
3. Tweet Hunter ($2.64M/year)
These two founders worked on launching a product every month. And every time, the tech co-founder brought in a few early sales because he had a small but high-quality audience on Twitter. The marketing founder tried too, but failed.
At the time, they had built up a database containing thousands of tweets that they were using for another product. So he thought he could maybe use the best-performing content as inspiration for his own tweets.
The tech co-founder made a very quick prototype, and… it worked! Writing became better and quicker, and he achieved a higher engagement.
That was the first version of Tweet Hunter: a searchable library of high-performing tweets.
How much money it makes: $2.64M/year
How much did it cost to start: $0
How many people on the team: 0
French co-founder of all-in-one Twitter tool, Tweet Hunter, discusses how his personal marketing experience and passion for solving his own problems led to their successful launch and current $60,000 MRR in under 10 months.
4. OneUp ($1.2M/year)
Davis Baer, the co-founder of OneUp, came up with the idea for the social media scheduling tool after experiencing the dissatisfaction and boredom of working in the corporate finance world. He wanted to create a tool that would automate time-consuming tasks and help businesses increase visibility on social media. Baer used unorthodox marketing techniques, such as creating a spreadsheet comparing 90 different scheduling tools, to attract and retain customers.
How much money it makes: $1.2M/year
How many people on the team: 4
OneUp is a social media scheduling tool that helps businesses make more money by automating time-consuming tasks, allowing you to schedule Google My Business, Facebook, Instagram, Twitter, and LinkedIn posts, with the unique feature of allowing for posts to be set on repeat automatically.
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5. Postoplan.app ($840K/year)
Alex Bozhin, founder & CEO of Postoplan, came up with the idea for his automated marketing platform for social media and messengers after working with various social media instruments in his marketing agency and feeling that something was missing. He saw an opportunity to revolutionize the market and create his own instrument for working with social media. After months of research and interviews with potential clients, he launched Postoplan and attracted over 1,000 users, including paying ones, through a Product Hunt launch.
How much money it makes: $840K/year
How much did it cost to start: $11K
How many people on the team: 27
Postoplan, an automated marketing platform for social media and messengers, has reached over $1M in revenues and boasts 112,000 users in 147 countries with an average annual revenue growth of +25% MoM, making it among Estonia's Top 5 most promising startups in 2020, a finalist for the Global Business Owners Startup Awards in 2021, and placing 2nd at Seedstars Tallinn in 2020, all while being the only marketing platform that enables automated posting to WhatsApp.
6. RecurPost ($420K/year)
Dinesh, founder of social media scheduler RecurPost, started his entrepreneurial journey after completing his Ph.D. in Computer Science. After creating multiple products that didn't gain traction, he pivoted his social media management tool to focus solely on repeating schedules, which resonated with users and led to the success of RecurPost. With over 25,000 users and $20,000 in monthly revenue, the business continues to grow and improve its features based on customer feedback.
How much money it makes: $420K/year
How many people on the team: 15
Dinesh, founder of RecurPost, explains how he started as a research scientist before pivoting to entrepreneurship, creating over 30 products until he got traction with RecurPost, currently making $20k per month with over 25,000 users, generated organically through high ranking websites and a generous 20% affiliate program, while being a customer-centric company.
7. SocialBu ($144K/year)
Usama, the CEO and co-founder of SocialBu, came up with the idea for his social media management platform while freelancing as a developer and managing social media accounts. He saw a need for a more powerful and affordable solution, so he built a simple tool that gained traction and eventually led him to create SocialBu. Since its launch, the bootstrapped company has made $300K in revenue and has plans for future improvements and features.
How much money it makes: $144K/year
How much did it cost to start: $2K
How many people on the team: 6
Social media management platform SocialBu is 100% bootstrapped and has made about $300K since its launch, and CEO Usama shares his process of building a social media management tool that solved a real problem and attracted users through online communities and organic traffic.
8. Pallyy ($24K/year)
Tim Bennetto, the founder of Pallyy, came up with the idea for his social media scheduling platform after building an Instagram analytics app that received over 500k downloads. Realizing the importance of knowing how to code to bring new ideas to life, Tim learned to code and eventually pivoted to create Pallyy, targeting social media agencies. With recent growth of almost 100% in the last 3 months, Pallyy has found its niche in the crowded social media scheduling space.
How much money it makes: $24K/year
How much did it cost to start: $100
How many people on the team: 0
Pallyy, a social media scheduling platform built for social media agencies and managers, achieved almost 100% growth in the last three months, from $1300 MRR to $2450 MRR, after founder Tim Bennetto shifted focus to a particular niche of users and built new features, although he admitted to naming and branding mistakes.
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9. Messenger for Desktop ($18K/year)
Messenger for Desktop came to life when Facebook introduced its new web app messenger.com.
The founder of Messenger for Desktop envisioned a standalone app that would enable users to access Messenger without having to open a browser.
He went ahead and developed a prototype, which he later made open source and uploaded on GitHub.
The app gained immense popularity, with hundreds of stars, indicating its usefulness not only to the founder but to many other users as well.
How much money it makes: $18K/year
How much did it cost to start: $0
How many people on the team: 0
Messenger for Desktop, a Facebook Messenger app for Mac and Windows computers, has over 10 million downloads and 100,000+ monthly active users, generating $1.5k in monthly revenue, since its creation in 2015 as a side-project by founder Alexandru.
