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8 Social Media Scheduling Tool Success Stories [2023]

8 Social Media Scheduling Tool Success Stories [2023]
Create A Social Media Scheduling Tool

A social media scheduling tool is an online app that allows you to schedule your social media posts in advance, before publishing them on your social media channels.

Virtually all businesses use social media - this is a great market to build a startup in.

Here are some real life success stories of starting a social media scheduling tool:

1. RecurPost ($420K/year)

Dinesh Agrawal (from Surat, Gujarat, India) started RecurPost almost 7 years ago.

$35K / month
1 founders / 15 employees
Surat, Gujarat, India

Case Study

My name is Dinesh and I am the founder of RecurPost. RecurPost is a social media scheduler with repeating schedules.

We have over 26,000 businesses who benefit from using RecurPost. We are currently making $20,000 a month in revenue. Users typically sign up for RecurPost free plan, use it for a few months and then upgrade to our Medium plan.


2. OneUp ($120K/year)

Davis Baer (from Pittsburgh, Pennsylvania, USA) started OneUp over 7 years ago.

$10K / month
2 founders / 2 employees
Pittsburgh, Pennsylvania, USA

Case Study

My name is Davis Baer, and I am the co-founder of OneUp, a social media scheduling tool that helps business make more money and automates time-consuming tasks. OneUp allows you to schedule Google My Business posts, Facebook posts, Instagram posts, Twitter posts (and schedule Twitter threads), as well as schedule LinkedIn posts.

  • We have bloggers who create evergreen blog posts (meaning those posts will still be relevant months and years down the road). Before, they would share it once on social media, then just hope that SEO would bring them ongoing traffic. Now, they set their blog posts to repeat every few months, resurfacing the content for anyone who missed it before, and giving it another chance to be shared and take off.


Learn more about starting a social media scheduling tool:

Where to start?

-> How much does it cost to start a social media scheduling tool?
-> Pros and cons of a social media scheduling tool

Need inspiration?

-> Examples of established social media scheduling tool
-> Marketing ideas for a social media scheduling tool
-> Social media scheduling tool names

Other resources

-> Social media scheduling tool tips

4. Postoplan.app ($840K/year)

Alex Bozhin (from Tallinn, Эстония) started Postoplan.app over 3 years ago.

$70K / month
3 founders / 27 employees

Case Study

I’m Alex Bozhin, founder & CEO at Postoplan, an automated marketing platform for social media and messengers that enables users to create content and plan its publication. We have more than 112,000 users in 147 countries.

We are the world’s only marketing platform for content creation and publication that enables automated posting to WhatsApp. Postoplan is also the only platform based on a Freemium subscription model, enabling our startup to uphold its mission of helping small & medium businesses.


5. Pallyy ($24K/year)

Tim B (from Melbourne VIC, Australia) started Pallyy over 3 years ago.

$2K / month
1 founders / 0 employees

Case Study

Hey everyone! My name is Tim Bennetto and I’m the founder of Pallyy, a social media scheduling platform built for social media agencies and managers.

Only i­n the recent months did Pallyy start to gain some traction, with almost 100% growth happening in just the last 3 months.


6. Tweet Hunter ($2.64M/year)

Tom Jacquesson (from Paris, France) started Tweet Hunter about 2 years ago.

$220K / month
2 founders / 0 employees

Case Study

It’s been about 10 months since we launched it from scratch, and we currently stand at approximately $60,000 MRR.


7. MeetEdgar ($4M/year)

Laura Roeder (from Edina, Minnesota, USA) started MeetEdgar over 9 years ago.

$333K / month
1 founders / 11 employees
Edina, Minnesota, USA

Case Study

Hi, I’m Laura Roeder, the CEO and founder of MeetEdgar, a social media automation tool.

Here’s a recent team photo at one of our biannual company retreats. This was taken in Phoenix, Arizona.


Pat Walls,  Founder of Starter Story
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