6 Social Media Influencer Success Stories [2024]

Updated: November 1st, 2023
Become A Social Media Influencer

Social media has become integral to people's lives and daily routines. Given the importance of social media, brands are flocking to different social media platforms such as Instagram, YouTube, Facebook, and TikTok in the hope of connecting with their target audience.

A popular approach taken by these brands is engaging social media influencers. A social media influencer has established credibility in a specific industry and has access to a vast audience they can persuade to act based on recommendations.

Anyone can become a social influencer so long as they have the right strategy. Choose a popular niche based on your interests and start creating relevant content.

Here are some real life success stories of starting a social media influencer:

1. Miss Excel ($3.6M/year)

How much they make: $3.6M/year
Current team size: 3


How To Make 100K Per Day Using TikTok With Miss Excel (Kat Norton)

Excel trainer Kat Norton utilized her 1 million TikTok followers to launch a successful software training company, earning between $250,000 and $300,000 per month with a record of $100,000 in 24 hours.

Kat started Miss Excel almost 4 years ago
Kat grew the business to $300K/month
Read by 1,703 founders

Learn more about starting a social media influencer:

Where to start?

-> How much does it cost to start a social media influencer?
-> Pros and cons of a social media influencer

Need inspiration?

-> Examples of established social media influencer
-> Marketing ideas for a social media influencer
-> Social media influencer Instagram bios
-> Social media influencer Instagram captions

Other resources

2. YourAverageTechBro ($30K/year)

Dohyun Kim, the founder of YourAverageTechBro, stumbled upon creating social media content during the pandemic. After realizing the potential of short-form videos on TikTok, he leaned into his competitive advantage as a software engineer and began creating content that resonated with his audience. Currently earning an average of $3,000 per month, Dohyun plans to expand his revenue streams through original content and product sales in the future.

How much they make: $30K/year
How much did it cost to start: $0
Current team size: 1


How I Grew A Niche TikTok Account To 155K Followers

Dohyun Kim shares his journey starting as a software engineer on YouTube and pivoting into short-form content on TikTok and Instagram with 155,000 followers and 11,000 subscribers, currently averaging $3000/month across ad money, sponsored content, and course sales.

Dohyun started YourAverageTechBro over 3 years ago
Dohyun grew the business to $2.5K/month
Read by 3,227 founders

3. Frugal and Frills ($36K/year)

After becoming a mother for the second time and wanting to find a way to combine her financial background with her everyday life as a mother, Asia Crawford decided to start a blog. Despite having no prior knowledge of website design or blogging, she taught herself everything through YouTube tutorials. In just two years, Asia has grown her blog to 18.5K Instagram followers, 1.2 million monthly viewers on Pinterest, and 12.5K monthly blog pageviews, generating between $1,500-$3,000 in extra income every month.

How much they make: $36K/year
Current team size: 1


How I Started A $2.5K/Month Blog About Motherhood, Life And Travel

How one mother built a profitable frugal motherhood, life, and travel blog from scratch, using Instagram, Pinterest, and paid sponsorships to grow from 0 to 18.5K followers and generate $1,500-$3,000 per month in less than two years.

Asia started Frugal and Frills over 5 years ago
Asia grew the business to $3K/month
Read by 7,070 founders

4. Riyaz Aly ($120K/year)

How much they make: $120K/year
How much did it cost to start: $0
Current team size: 0


Riyaz Aly: an Indian TikToker and social media personality earning in lakhs from TikTok and Instagram

This TikTok star is making over ₹70 lakh per year at just 19 years old with 45.2M followers on TikTok and 27M+ Instagram followers.

They started Riyaz Aly over 7 years ago
They grew the business to $10K/month
Read by 1,241 founders