Business Idea

Start A Sleepwear Business

About

Starting a sleepwear business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell sleepwear, or selling sleepwear online, you can use this page as a guide for everything you'll need to know.

Key stats

market size
$10.5B
starting costs
$17.2K
gross margin
40%
time to build
7 months

About

Starting a sleepwear business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell sleepwear, or selling sleepwear online, you can use this page as a guide for everything you'll need to know.

Key stats

market size
$10.5B
starting costs
$17.2K

 

gross margin
40%
time to build
7 months

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $0 $7,000
Inventory Expenses $350 $14,750
Software Expenses $150 $2,794
Website Costs $13 $215
Advertising & Marketing Costs $0 $2,450
Total Startup Costs $513 $27,209

Successful Businesses

Business URL Rank
Bridesmaids Dresses, Bridesmaid Robes plumprettysugar.com #88,956
Pajamas for Women, Men, Girls, and Boys pajamagram.com #111,300
Nolah Sleep nolahmattress.com #200,288
Funny Pajamas & Gifts for Men, Women & Kids lazyone.com #292,793
Sleepy Jones sleepyjones.com #441,360
Julianna Rae juliannarae.com #450,916
Ostrich Pillow ostrichpillow.com #489,925
PJ Harlow Loungewear pjharlow.com #771,560
Magnolia Baby magnoliababy.com #970,802
Midnight Mischief Sleepwear midnightmischief.com.au #1,285,894
The Lingerie Store USA thelingeriestoreusa.com #1,655,313

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Little startup costs required The cost to start a sleepwear business costs significantly less money than most businesses, ranging anywhere from 1,817 to 27,209.
Rewarding work Starting a sleepwear business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Traffic to your website A sleepwear business gives people a reason to visit your website and to keep coming back to you!
Cons Description
Crowded Space Competition is high when it comes to your sleepwear business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Finding The Right Supplier Most businesses in this space go the supplier/manufacturer route, which isn't a bad thing! However, finding the right supplier can take a lot of time, energy and trial/error. If done properly, this process can save you months (if not years) of time and energy. More on this below in the "finding a supplier" section.
Security Issues With any Saas business, data loss and security issues may arise throughout your process of building your product. It's critical that you understand exactly what you're responsible for and how to avoid potential issues down the road.
Lack of benefits With a sleepwear business, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.
Isolation Often times, as a sleepwear business, you typically work alone and do not have much face-to-face interaction with other team members.
Taxes As a sleepwear business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.