7 Sleepwear Business Success Stories [2024]

Pat Walls

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Updated: November 1st, 2023

Start A Sleepwear Business

Here are some real life success stories of starting a sleepwear business:

1. Sensual Sinsations ($24K/year)

Paris Munn, founder of Sensual Sinsations, came up with the idea for her online lingerie boutique while working in Guam. She noticed a high demand for lingerie on the island but a lack of quality and affordable options. Sensual Sinsations aims to provide a better selection of lingerie for women to celebrate their bodies and embrace their sexuality. The business has experienced significant growth, with an average of $2,500 per month in sales and an 813.69% growth rate compared to post-closure sales from January 2020 to April 2020.

How much they make: $24K/year
How much did it cost to start: $7.5K
Current team size: 0

How I Started A Profitable Online Lingerie Boutique

Sensual Sinsations, an online lingerie boutique, has seen an impressive 813.69% growth rate in sales since relaunching in September 2021, with an inventory of over 800 styles and an average of $2,500 per month in sales. Founder Paris Munn shares her entrepreneurial journey and marketing strategies.

About

Paris started Sensual Sinsations over 2 years ago

Revenue

Paris grew the business to $2K/month

Costs

It cost Paris $7500 to start the business

Read this case study

Read by 3,373 founders

2. Lunya ($25M/year)

Ashley Merrill, the founder and CEO of Lunya, came up with the idea for her upscale sleepwear company in 2012, focusing on using upscale materials and emphasizing body-flattering cuts for both men and women. Since its launch, Lunya has seen impressive growth, with a year-over-year increase of 500%. Listen to the full podcast on storybehindthebrand.libsyn.com to learn more about Lunya's success.

How much they make: $25M/year
How much did it cost to start: $50K
Current team size: 61

Marketing Breakdown: How Lunya Achieved $25M Revenue

Lunya, an upscale sleepwear company founded by Ashley Merrill, has grown Year over Year by an incredible 500%, offering stylish and comfortable sleepwear and rest wear for both men and women.

About

They started Lunya over 11 years ago

Revenue

They grew the business to $2.08M/month

Costs

It cost $50000 to start the business

Read this case study

Read by 860 founders

Learn more about starting a sleepwear business:

Where to start?

-> How much does it cost to start a sleepwear business?
-> Pros and cons of a sleepwear business

Need inspiration?

-> Examples of established sleepwear business

Other resources

4. Eight Sleep

The #1 Smart Mattress, designed to help you fall asleep faster and stay asleep. After only 30 days, people sleeping on the Pod Pro Pro improve their rest significantly and wake up more refreshed. Try it at home for 100 nights, risk-free.

How much they make:
Website traffic: 620K/month

5. Lunya

Lunya is a luxury sleepwear and loungewear brand that caters to modern women. Founded in 2014 by Ashley Merrill, the company has experienced significant growth and success. Headquartered in Santa Monica, California, Lunya serves a niche market of women seeking stylish and comfortable sleepwear. Although specific revenue figures and size are not readily available, the brand has garnered attention for its innovative approach to sleepwear and emphasis on sustainable production.

How much they make:
Where they're located: Santa Monica, California, USA
How much did it cost to start: $50K
Current team size: 61

6. Bridesmaids Dresses, Bridesmaid Robes

Website traffic: 80K/month

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Starting A Sleepwear Business: Everything You Need To Know

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