Start A Shopify Ecommerce Agency
About
Starting a shopify ecommerce agency requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell shopify ecommerce, or selling shopify ecommerce online, you can use this page as a guide for everything you'll need to know.
Want to learn more? You can check out our full guide on how to start a shopify ecommerce agency β
Key stats
Startup Costs
| Min Startup Costs | Max Startup Costs | |
|---|---|---|
| Office Space Expenses | $750 | $7,000 |
| Employee & Freelancer Expenses | $151 | $352 |
| Equipment & Supply Expenses | $500 | $5,000 |
| Website Costs | $303 | $7,215 |
| Business Formation Fees | $600 | $4,700 |
| App Creation Costs | $1,000 | $20,000 |
| Software Expenses | $150 | $2,794 |
| Advertising & Marketing Costs | $0 | $2,800 |
| Other Expenses | $0 | $800 |
| Total Startup Costs | $3,454 | $50,661 |
Successful Businesses
| Business | URL | Rank | |
|---|---|---|---|
|
Shopify | shopify.jp | #8,071 |
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uAfrica.com | uafrica.com | #28,795 |
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Shopify | shopify.fr | #30,102 |
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Beeketing | beeketing.com | #37,678 |
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Shopify | shopify.com.br | #40,259 |
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Shopify | shopify.ca | #52,953 |
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We Make Websites - Shopify Plus Agency | wemakewebsites.com | #67,664 |
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Shopify Plus, Bigcommerce, & Magento eCommerce Agency in New York | sherocommerce.com | #135,064 |
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Shopify | shopify.es | #146,061 |
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E-commerce Ranker - Top 100 Shopify Stores | ecommerceranker.com | #306,640 |
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MindArc | mindarc.com.au | #342,403 |
Pros & Cons
| Pros | Description |
|---|---|
| Flexibility | You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own. |
| Ability to start your business from home | It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning! |
| Traffic to your website | A shopify ecommerce agency gives people a reason to visit your website and to keep coming back to you! |
| High customer retention rates | Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer. |
| High margins | The gross margins for your shopify ecommerce agency are typically around 52%, which is considerably high and allows you to grow your business and manage costs easily. |
| Pick & choose the clients you work with | Shopify Ecommerce Agencyes have the ability to choose the clients they work with. You have the freedom to work with only a few loyal clients or with hundreds of clients! |
| Cons | Description |
|---|---|
| Longer Sales Process | A shopify ecommerce agency can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers. |
| High employee turnover | In the shopify ecommerce agency, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment. |
| Churn | In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible. |
| Time commitment | With starting a shopify ecommerce agency, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business. |
| Difficult to build trust with your customer | With starting a shopify ecommerce agency, there can be minimal face-to-face interaction, which means it can be a lot more difficult to establish trust with your customers. You'll need to go the extra mile with your customer to grab their attention and business. |
| Complex development process. | The development process for a shopify ecommerce agency can be quite complex, which may cause delays and challenges when launching and growing your product. |
Marketing Ideas
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1
Affiliate program
Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.
Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.
The affiliate typically gets a unique link where clicks and conversions can be tracked.
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2
Direct Sales
Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.
For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.
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3
Word of mouth
Word of mouth is when a consumers reflects their interest in a companyβs product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in todayβs hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.
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