2 Shoelace Brand Success Stories [2026]
Laces are often overlooked, but what if you could turn them into a unique business opportunity? Starting a shoelace brand involves creating and selling stylish, high-quality shoelaces that cater to various tastes and preferences.
This venture allows you to explore the fashion world without the complexities of seasonal collections. From eco-friendly materials to customizable designs, there's a rich potential for innovation. The upfront costs are relatively low, focusing on product development, branding, and marketing.
Begin by researching trends and supplier options. Your creativity in design will be key, but effective online marketing via Instagram or Pinterest can significantly boost visibility. As consumers seek ways to personalize their attire, a unique shoelace can be a conversation starter.
If you’re looking for a manageable entry into the fashion industry, launching a bespoke shoelace brand offers a balanced blend of creativity and entrepreneurship.
In this list, you'll find real-world shoelace brand success stories and very profitable examples of starting a shoelace brand that makes money.
1. U-Lace No-Tie Sneaker Laces ($1.5M/year)
Tim Talley, founder and CEO of U-Lace No-Tie Sneaker Laces, came up with the idea for his business while on a trip to Tokyo. Inspired by a sneaker he saw in a shop window that was laced up in multiple colors, Tim realized he could create a product that allowed consumers to easily lace their sneakers with different colors and patterns. With his background in entrepreneurship and product development, Tim self-funded the development and launch of U-Lace, which now sells about $1.5 million worth of laces every year.
How much money it makes: $1.5M/year
How many people on the team: 2
U-Lace No-Tie Sneaker Laces pioneered the modular No-Tie Sneaker Lace, sells $1.5MM/year globally, and boasts the largest color range of about 60 colors while attracting clients like Learning Express, Pigtails, and Crewcuts, with plans to launch several new products by the end of the year.
2. Laceez, Inc. ($168K/year)
Jason Flores and his wife Sarah came up with the idea for The Laceez Company when their daughter struggled with tying shoes due to fine motor skills. They created no tie shoelaces as a solution and launched the business in 2015. With $14,000 in savings, they have generated over $1,000,000 in sales and secured partnerships with retailers such as Nordstrom and Staples.
How much money it makes: $168K/year
How many people on the team: 2
No-tie shoelace company, The Laceez Company, generated over $1,000,000 in sales since launching in 2015, is available at Nordstrom, Staples, and Target, and plans to expand its distribution into more US and international chain stores in 2021 while increasing its direct-to-consumer presence.
