8 Shoelace Brand Success Stories [2024]

Updated: November 19th, 2023
Start A Shoelace Brand

Here are some real life success stories of starting a shoelace brand:

1. U-Lace No-Tie Sneaker Laces ($1.5M/year)

Tim Talley, founder and CEO of U-Lace No-Tie Sneaker Laces, came up with the idea for his business while on a trip to Tokyo. Inspired by a sneaker he saw in a shop window that was laced up in multiple colors, Tim realized he could create a product that allowed consumers to easily lace their sneakers with different colors and patterns. With his background in entrepreneurship and product development, Tim self-funded the development and launch of U-Lace, which now sells about $1.5 million worth of laces every year.

How much they make: $1.5M/year
Current team size: 2

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How I Got Mark Cuban To Invest In My $1.5MM/Year Tieless Shoelaces Business

U-Lace No-Tie Sneaker Laces pioneered the modular No-Tie Sneaker Lace, sells $1.5MM/year globally, and boasts the largest color range of about 60 colors while attracting clients like Learning Express, Pigtails, and Crewcuts, with plans to launch several new products by the end of the year.

Revenue
Tim grew the business to $125K/month
Read by 14,769 founders

2. Laceez, Inc. ($168K/year)

Jason Flores and his wife Sarah came up with the idea for The Laceez Company when their daughter struggled with tying shoes due to fine motor skills. They created no tie shoelaces as a solution and launched the business in 2015. With $14,000 in savings, they have generated over $1,000,000 in sales and secured partnerships with retailers such as Nordstrom and Staples.

How much they make: $168K/year
Current team size: 2

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How We Created And Launched A $16K/Month No Tie Shoelaces

No-tie shoelace company, The Laceez Company, generated over $1,000,000 in sales since launching in 2015, is available at Nordstrom, Staples, and Target, and plans to expand its distribution into more US and international chain stores in 2021 while increasing its direct-to-consumer presence.

About
Jason started Laceez, Inc. about 9 years ago
Revenue
Jason grew the business to $14K/month
Read by 7,141 founders

So... can you actually make money with a shoelace brand?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

5. Access denied

Where they're located: San Jose, California, USA
Website traffic: 670K/month

article

So... can you actually make money with a shoelace brand?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

7. Black Sheep Skate Shop

Black Sheep carries a full selection of Nike SB, Adidas, Vans, Converse, and New Balance sneakers; premium clothing; and skateboard goods and accessories.

Where they're located: Charlotte, North Carolina, USA

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8. SneakerHead

Shop 100% authentic Nike shoes, including Nike Air Force 1, Nike Air Max, Nike Dunks, Nike Basketball & more. Plus, we carry Air Jordan, Adidas, Puma, Reebok, Creative Recreation & more.

Where they're located: Indianapolis, Indiana, USA
Website traffic: 260K/month

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