Laceez, Inc.

How We Created And Launched A $16K/Month No Tie Shoelaces

April 10th, 2020
Jason Flores
Founder, Laceez, Inc.
$14K
revenue/mo
2
Founders
2
Employees
Laceez, Inc.
from California, USA
started February 2015
$14,000
revenue/mo
2
Founders
2
Employees
market size
$468B
avg revenue (monthly)
$69.5K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
SEO
business model
content-library
best tools
ShipStation, Putler, YotPo
time investment
Full time
pros & cons
35 Pros & Cons
tips
3 Tips
Discover what tools recommends to grow your business!
shipping
social media
Discover what books Jason recommends to grow your business!
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Hello! Who are you and what business did you start?

My name is Jason Flores; my wife Sarah and I run The Laceez Company. We make no tie shoelaces for kids, adults, and seniors. We launched Laceez in 2015 as a solution for our daughter to get her shoes on easier and with less hassle.

We sell Laceez to anyone who wears shoes and who doesn’t enjoy tying, knots or bows. We started with $14,000 we had saved and have since generated over $1,000,000 in sales. As of today, Laceez is available at Nordstrom, Staples, Big 5, Target, Walmart.com and Dennis Uniform.

We’re looking to expand our distribution into more US and international chain stores starting in 2021 and increase our online direct to consumer presence.

how-we-created-and-launched-a-16k-month-no-tie-shoelaces

What's your backstory and how did you come up with the idea?

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