1,000+ Clever Shoelace Brand Names

Updated: June 10th, 2025

So, you've come up with the perfect shoelace brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your shoelace brand stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best shoelace brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your shoelace brand.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

AI Shoelace Brand Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of shoelace brand name ideas for free using our AI business name builder, get keyword data, and instantly check domain availability.

🎯 Struggling to name your business?

Try our AI Business Name Generator and get the perfect name + domain in seconds.

Try it free →

Ideas

Catchy shoelace brand name ideas

  • Laced
  • Walkies
  • The Silk Strings
  • Comfort
  • Lace First
  • The Tied
  • Big Shoes
  • The Simpler Shoe
  • Happy Shoes
  • Stringed
  • The Left Foot
  • Proper Shoe
  • The Nice Pair
  • My Shoe Pair
  • Another Shoe
  • Balanced
  • Numbered Balanced
  • Numbered
  • The Scared Cable
  • Partial
  • Neutral
  • Irregular
  • Counter Ties
  • The Home
  • Shoe Garment
  • Shoelace Co.
  • Cheap Shoelace
  • Chappy
  • Feet Move
  • The Lace Motive
  • Loose Ends
  • Knotted
  • Tie My Shoelace
  • The Broken String
  • Right Choice
  • Happier
  • Ash
  • The Empty Shoe
  • The Vertical Lane
  • MadeRight
  • Simpler
  • The Next
  • New Way
  • The Casual Coat shoe
  • Laced Right
  • Fifty-One
  • The Chord
  • The Shoestring Hub
  • Linked
  • Hyper Cord
  • The Biggie Band
  • Bootlace
  • Boom
  • Shoe Choker
  • Union
  • United Co.
  • The Bond
  • Shoe Ribbon
  • Shoely Yours.
  • Shoehorn
  • Isaac
  • The Lead
  • Bigger
  • Blue Shoes
  • White Shoelaces
  • Cording
  • The Chain
  • Connection
  • The Belt
  • Thread
  • The Shoe Braid.
  • Glitter Rope
  • Fashion Mate
  • Shoe Accessory
  • Embrace
  • Left Shoe Lace Co
  • The Taut
  • Left Shoe String Collective
  • The Dorsal
  • Broken Untied Group
  • Lanyard Collective
  • Drawstring Place
  • Cables Co
  • Sacred Electric Cord Place
  • False Strap Trading Co
  • The Hollow Strap
  • The Nerve
  • Loose Tie Place
  • Untied Left Co
  • Away Shoelace
  • Lumbar Electric Cord Trading Co
  • Short Series
  • Own Shoe String Collective
  • Own Bootlace Spot
  • Medial
  • SpiralCord
  • Shoe String Place
  • Revered Cord
  • Braid Collective
  • FineString
  • Spare Scissors
  • Strap Co
  • Tie Pro
  • Eliminate Shoelace
  • Brown Bootlace Group
  • Oversized Lace Place
  • Brown Shoe Lace Pro
  • The Extra Shoe Lace
  • The Drab Lace
  • The Numeric
  • Extra Shoe String Place
  • Rawhide Shoe Co
  • Last Shoe Lace Place

Creative shoelace brand name ideas

  • Broken
  • Shoe Spot
  • The Null
  • Electric Cord Group
  • SympatheticCord
  • Frayed Shoe Lace Co
  • Lanyard Group
  • The Six
  • Own Shoestring
  • Red Lace Place
  • Tight Wire Pro
  • The Elastic Twine
  • Loose Tie Place
  • Lumbar Electric Cord Trading Co
  • Bungee Electric Cord
  • Own Shoe String Co
  • Tight Strap
  • Brown Bootlace Group
  • Bootlace Group
  • Broken Shoe String
  • PromptString
  • SecondString
  • Six Stream
  • String Of Words Co
  • Second String Up
  • The Nuchal
  • Twisted
  • LengthString
  • Shorter Chain Trading Co
  • Broken Braid
  • Untied Yaw
  • The Lateral Cable
  • Frayed Shoe Lace
  • The Green
  • The Right Shoe String
  • DrabShoelace
  • Thread Place
  • The Triple Twine
  • Stretched Sequence
  • The Static
  • Shoe Collective
  • Last Shoe
  • Pancake Shoelace
  • Extra Lace
  • Frayed Corduroy
  • The Rat
  • Shoe Lace Place
  • Own Shoe String Collective
  • Wet
  • Short Series
  • White Shoe Group
  • Bootlace Trading Co
  • Six
  • Shoe Lace Group
  • The Frayed Shoe
  • Extra
  • Embryonic Lanyard Spot
  • Sacred Cable Co
  • Right Yaw Pro
  • ArbitraryString
  • Heterotic Drawstring
  • Own Untied Pro
  • Spare Scissors
  • Left Shoestring Co
  • Cervical Wire Spot
  • Double
  • Prompt Train Group
  • The Spare
  • Broken Yaw Trading Co
  • Inured Cord
  • Shoestring Place
  • The Right Braid
  • Extra Bootlace
  • The White Shoe String
  • The Thin
  • The Brown
  • Wet Shoe String Place
  • Shoe String Pro
  • String Up Pro
  • The Cervical
  • Spare Shoestring
  • HeavyString
  • The Twelve
  • Sheared Cord
  • Dangling Yaw Trading Co
  • Cables Co
  • Navel Cable Group
  • Drab Bootlace Trading Co
  • Static Strand
  • Foot
  • Cervical Cable
  • Old
  • The Loose Tie
  • LeftShoelace
  • Lace Place
  • Chain Trading Co
  • The Gold Rope
  • BungeeCord
  • The Untied Bootlace
  • String Up Trading Co
  • The Second
  • Last Shoe Lace Pro
  • The Hempen
  • Tooth paste Shoelace
  • Broken Untied
  • Spare Lace Spot
  • Spiral
  • The Invisible
  • Flared Cord
  • UntiedShoelace
  • Shoe Lace Collective
  • UnbrokenString
  • Wired Cord

Learn more about starting a shoelace brand:

Where to start?

-> How much does it cost to start a shoelace brand?
-> Pros and cons of a shoelace brand

Need inspiration?

-> Other shoelace brand success stories
-> Marketing ideas for a shoelace brand
-> Shoelace brand slogans

Other resources

-> Shoelace brand tips

Funny Shoelace Brand Names

  • Red Shoe String Place
  • The Heterotic
  • Left Left Spot
  • The Static
  • Red Shoe Lace Place
  • Spare Tie
  • LateralCord
  • Wet
  • Strap Co
  • Wires Co
  • Fifth Bowed Stringed Instrument Collective
  • Long
  • Last Left
  • ThinCord
  • String Along Co
  • The Dangling Shoe Lace
  • Braid Trading Co
  • PluckedString
  • Wiring Trading Co
  • The Flexible
  • The Dangling Lace
  • Twine Co
  • ArbitraryString
  • BrokenShoelace
  • Mere
  • LongShoelace
  • The Four
  • Original
  • Scarlet Lanyard Place
  • SilkenString
  • The Loosened
  • Untied Trading Co
  • Right Lace Collective
  • Untied Shoestring
  • Heterotic Drawstring
  • Long Shoe String Place
  • Flexible Wiring
  • The Mere
  • OwnShoelace
  • The Long Braid
  • Two faced Shoelace
  • Loose Untied Pro
  • Oversized Shoe Lace
  • Fine Thread Group
  • Shoe Lace Trading Co
  • The Wet Lace
  • Plucked String Of Words Pro
  • Shoestring Co
  • Drab Untied Spot
  • Shoestring Trading Co
  • String Up Pro
  • TripleCord
  • White
  • Green Lace Place
  • Rope Trading Co
  • Shoe Place
  • Own Tie
  • Too paid Shoelace
  • SpiralCord
  • ThoracicCord
  • Red Lace Collective
  • Lace Place
  • Handshake Shoelace
  • Rawhide Bootlace Pro
  • Medial Rope Spot
  • Bungee Electric Cord
  • Flexible Cable Place
  • Bowed Stringed Instrument Co
  • White Yaw Co
  • Untied Spot
  • The Last Shoe String
  • Loose Lace Pro
  • Static Strap
  • The Drab Lace
  • Shoe String Pro
  • Taut Twine Pro
  • Strong
  • Shoe Lace Group
  • Thick Thread Co
  • Braid Spot
  • Threefold Wiring Collective
  • The Dorsal
  • Own Shoe String Place
  • The Lumbar
  • The Old Shoestring
  • DrabShoelace
  • White Braid Trading Co
  • Pink Shoe Trading Co
  • The Old
  • String Of Words Place
  • The Original
  • Wet Shoe
  • Lace Pro
  • White Bootlace
  • Heavy
  • Own Bootlace
  • String Of Words Co
  • Bernard Cord
  • Thread Spot
  • Rawhide Untied Spot
  • Thin
  • Single String Of Words
  • Toothpaste Shoelace
  • Yaw Pro
  • Drab Lace Spot
  • The Broken
  • Wet Shoe String Place
  • Spiral
  • ElectricalCord
  • ThreefoldCord
  • Tie Spot
  • Rawhide Bootlace Group
  • The Null

Cool shoelace brand name ideas

  • Linguistic String Trading Co
  • Strap Co
  • Birthday Shoelace
  • Drab Shoe Spot
  • Left Collective
  • The Leading
  • Brown Shoe Lace Pro
  • The Frayed Shoe Lace
  • The Red Bootlace
  • Pink Shoe Trading Co
  • Spare Shoe Lace
  • Cervical Cordon
  • The Lateral Cable
  • Spare Scissors
  • LongestString
  • Thick Chain Group
  • Prolapsed Rope Co
  • String Along Collective
  • The Unique
  • Wired Cord
  • DrabShoelace
  • Wiring Collective
  • Pancake Shoelace
  • Red Shoe String Place
  • Two
  • Original
  • LateralCord
  • Loosened Untied Trading Co
  • Long Shoestring
  • Hollow Twine Co
  • WetShoelace
  • The Dangling Untied
  • Arbitrary
  • Left Shoe Lace Co
  • Drab Bootlace
  • The Red Lace
  • Cervical Cable
  • Drab Untied Spot
  • ElasticString
  • Silken Stream
  • Lowest
  • Last Left
  • The Untied Bootlace
  • Shoe Lace Collective
  • Own Bootlace
  • Silken String Of Words
  • Wet Shoe
  • Lumbosacral Rope Place
  • Shoe String Spot
  • Long Lace Spot
  • Loosened
  • Pink
  • Own Shoe String Place
  • MammalianCord
  • Twine Group
  • Last Yaw Collective
  • Oversized Shoe
  • Shorter Strap
  • Cables Co
  • The Loose Shoe String
  • Wiring Spot
  • Shoe String Pro
  • Cables Collective
  • Broken Braid
  • Sheared Cord
  • Right Bootlace Trading Co
  • The Left Tie
  • Drab Shoestring
  • Endless Bowed Stringed Instrument
  • Green Shoestring
  • Bootlace Co
  • Fifth Twine Trading Co
  • Oversized Shoe Lace
  • Extra Lace
  • Strap Group
  • The Old Shoestring
  • Spare Lace Group
  • Dangling Shoe String Spot
  • The Dangling Braid
  • Shoe Group
  • Rawhide Shoe String
  • Frayed Tie
  • Literal String Along
  • False Strap Trading Co
  • Silver
  • Silver Cable
  • Yaw Collective
  • The Longer
  • Airplane Shoelace
  • RedString
  • String Up Collective
  • The Formatted
  • Dorsal Wire Pro
  • Pink Shoestring Collective
  • The Triple Twine
  • Wet Shoe String Place
  • The Own Yaw
  • Pink Shoe
  • Right Shoe Lace Spot
  • Bootlace Pro
  • Cervical Cabled
  • Oversized Shoe Lace Place
  • Rope Group
  • Rope Pro
  • LengthString
  • HeavyString
  • Pink Shoe Lace
  • Frayed Corduroy
  • The Lowest String Of Words
  • The Broken Tie
  • Oversized Braid Co
  • Brown Untied
  • Null Linguistic String

Unique shoelace brand name ideas

  • Thick Thread Co
  • Own Shoestring
  • Broken Shoe String
  • Shoe Lace Group
  • Drab Shoe Co
  • Last Braid Place
  • Shoe Lace Trading Co
  • Untied Place
  • Two ways Shoelace
  • Shoe String Group
  • Green Shoestring Co
  • Untied Spot
  • The Alphanumeric
  • Nerve Twine Spot
  • Remain Shoelace
  • The Single
  • Cable Place
  • Brown Tie Collective
  • BungeeCord
  • BrokenShoelace
  • Broken Shoestring Pro
  • Too late Shoelace
  • Right Shoe Lace Group
  • The Tethered
  • The Right Shoe
  • Dangling Left
  • The Electrical Wiring
  • String Up Place
  • Smeared Cord
  • ThoracicCord
  • Thin String Of Words Collective
  • The Rawhide Untied
  • Braid Pro
  • Shoestring Trading Co
  • Cable Trading Co
  • The Long
  • Strong
  • Extra Lace Co
  • ShortString
  • Last
  • Frayed Shoe Lace
  • Loosened Shoestring Pro
  • The Rat
  • The Dangling Left
  • The Drab
  • Right Yaw Group
  • Drab Lace Spot
  • The Frayed
  • Frayed Untied Pro
  • Wire Spot
  • Dangling Braid
  • Do dates Shoelace
  • String Along Co
  • The Loose Tie
  • Private String Up Pro
  • The Hollow Strap
  • Tie Collective
  • Frayed Shoe Lace Co
  • The Wet Untied
  • Twine Pro
  • Untied Trading Co
  • The Mere
  • The Endless
  • The Broken Braid
  • Green Shoestring Pro
  • Left Braid Group
  • FineString
  • The Entire Linguistic String
  • Old Shoe
  • Long
  • Rawhide Untied Co
  • Old Untied
  • The Left Yaw
  • Silken String Up
  • Single Sequence
  • The Nerve
  • Spare Saddle Horn
  • The Broken
  • The Unbroken Twine
  • Red Lace Place
  • Foot
  • The Drab Lace
  • Silver Wiring Collective
  • Interred Cord
  • White Braid Trading Co
  • Extra Yaw
  • Shoe Co
  • Strong Twine Spot
  • Right Shoe String Co
  • Drab Bootlace Trading Co
  • Rawhide
  • Red Lace Collective
  • Static Strap
  • ElectricalCord
  • Rawhide Untied
  • Wet Braid Trading Co
  • Avant garde Cord
  • The Hempen
  • The Four
  • The Nuchal
  • The Wet Shoe Lace
  • Bowed Stringed Instrument Co
  • The Right
  • Shoestring Group
  • Tight Strap
  • Loosened Braid
  • Old Shoe String
  • Unbroken Chain
  • Wet Yaw Co
  • EpithelialCord
  • Yaw Spot
  • Flexible Twine Place
  • ArbitraryString

Cute shoelace brand name ideas

  • Random Train Collective
  • Old Shoe Place
  • Frayed
  • The Loosened Shoe Lace
  • Shorter Sequence
  • The Invisible
  • Nephrogenic
  • The Short
  • Shoe Place
  • SacralCord
  • The Public
  • Jarred Cord
  • Long Shoe String Place
  • Braid Place
  • VentralCord
  • Red Shoestring Collective
  • The Upper
  • The Old Shoe String
  • The Untied
  • Wiring Trading Co
  • HollowCord
  • Loose Lace Spot
  • ThreefoldCord
  • Rawhide Tie
  • The Lowest
  • Drab Shoe Lace Place
  • String Of Words Trading Co
  • Relay Shoelace
  • Spare Lace Spot
  • Loose Lace Pro
  • Loose Untied Pro
  • Red String Up Spot
  • Fruit cake Shoelace
  • Alphanumeric Chain
  • Cervical Wire Spot
  • SlenderCord
  • The Twelve
  • Left Shoe Lace Spot
  • Lumbar
  • Hollow
  • Encoded String Up Spot
  • Second
  • Old
  • Broken Untied Group
  • Medial
  • Frayed Shoe String Pro
  • The Bit
  • The Light
  • Wet Shoe Lace Place
  • The Numeric
  • Green Lace Place
  • Lumbosacral Wire Place
  • Short String Up
  • The Spare Shoestring
  • The Own Shoestring
  • Inured Cord
  • The Bungee
  • The Elastic Twine
  • The Flexible
  • Elastic Twine Group
  • Taut Linguistic String Pro
  • Taut Twine Pro
  • Stretched Sequence
  • The Rip Wires
  • Electric Cord Pro
  • Flared Cord
  • Entire String Of Words
  • Single String Along
  • Untied Collective
  • Left Bootlace
  • Tight Wire Pro
  • Electric Cord Group
  • Long Shoe String Spot
  • Toothpaste Shoelace
  • PublicString
  • SilkenCord
  • Homemade Shoelace
  • The Loosened
  • The Own
  • The Frayed Shoe
  • Light Strap
  • Undeterred Cord
  • Dangling Bootlace
  • Flexible Wiring
  • Own Shoe String Co
  • Own Shoe String Collective
  • Rawhide Untied Spot
  • Brown
  • Shoestring Pro
  • The Wet Lace
  • The Dangling Lace
  • Oversized Lace Collective
  • Endless Bowed Stringed Instrument Co
  • Last Untied
  • UntiedShoelace
  • WhiteShoelace
  • Thin
  • The Fifth
  • Spiral
  • Unique Strand
  • The Long Shoe String
  • The Literal
  • Anyway Shoelace
  • Endless
  • Tie Group
  • The Pink
  • ThinCord
  • Lace Co
  • Strand Pro
  • Loosened Untied Pro
  • Shoe Pro
  • Stretched Serial
  • The Thin

Clever shoelace brand name ideas

  • Left Braid Spot
  • The Right Bootlace
  • Posterior Rope
  • The Gold Rope
  • The Last Shoe String
  • Green
  • Shorter
  • Oversized Shoe Place
  • Toenail Shoelace
  • White Braid
  • Spare Screwdriver
  • Light Lanyard Pro
  • Fourth
  • The Extra
  • SecondString
  • The Short Train
  • FalseCord
  • White Shoe Group
  • Heterotic Drawstring
  • Left Place
  • Untied Left Co
  • Green Shoe Lace Group
  • Short Strand Spot
  • White Shoestring
  • Shorter Chain Trading Co
  • Green Yaw Co
  • The Last Left
  • UnbrokenString
  • Brown Untied Spot
  • Bootlace Trading Co
  • Attired Cord
  • Wires Spot
  • EmptyString
  • Braid Trading Co
  • The Twisted Strap
  • Shoe Trading Co
  • Tie Pro
  • The Thin Shoestring
  • RightShoelace
  • The White
  • Shoe Lace Place
  • Left Left Spot
  • Rope Co
  • ValidString
  • Long Lace
  • Left Braid
  • Five Thread Place
  • The Green Braid
  • PromptString
  • Extra Shoe String
  • Rawhide Bootlace Pro
  • The Electric Strap
  • The Loose
  • Ashtray Shoelace
  • Right Shoe Lace Collective
  • Twine Trading Co
  • Dangling Yaw Trading Co
  • Required Cord
  • The Dangling
  • Broken Yaw Trading Co
  • The Spare
  • TripleCord
  • The Green
  • Own Lace
  • Own Untied Pro
  • Dangling
  • Extra
  • The Extra Lace
  • Cervical
  • The Dangling Yaw
  • The Lowest Train
  • Right Lace Collective
  • LastShoelace
  • Thin Shoe Lace
  • Handshake Shoelace
  • Scarlet
  • BrownShoelace
  • InvisibleCord
  • The Stout
  • SympatheticCord
  • Eliminate Shoelace
  • Brown Shoe Lace
  • The Golden Wire
  • Cables Group
  • Red Shoe Lace Place
  • Spare Shoe
  • NullString
  • String Up Trading Co
  • Last Shoe Lace Pro
  • Discard Cord
  • Shoestring Place
  • Drawstring Place
  • The Brown Tie
  • Flexible Cable Place
  • Today Shoelace
  • The Heterotic
  • Drawstring Trading Co
  • The Drab Bootlace
  • Oversized Yaw Place
  • Spare Scotch Tape
  • Static String Of Words
  • Bootlace Place
  • The Green Shoestring
  • InjuredCord
  • Fifth Bowed Stringed Instrument Collective
  • Cervical Chord
  • Pink Braid Group
  • Left Pro
  • Thin Untied Pro
  • FlexibleCord
  • Brown Shoe
  • The Spare Shoe String
  • The Loose Left

Best shoelace brand name ideas

  • The Spare Left
  • SilkenString
  • CorrespondingString
  • Left Shoe String Collective
  • Snowflake Shoelace
  • Spare Shoestring Co
  • NavelString
  • LooseShoelace
  • Decay Shoelace
  • Six
  • The Gold
  • White Yaw Co
  • The Twelve Chain
  • The Red
  • Extra Shoe String Place
  • The Closed
  • Shoe Spot
  • Lace Spot
  • Dangling Yaw Pro
  • Posterior
  • Untied Co
  • Loose Yaw Spot
  • DoubleString
  • Untied Pro
  • Six Stream
  • Drab
  • ThinShoelace
  • Extra Bootlace
  • Frayed Shoe String Co
  • Rope Spot
  • The Original
  • Own
  • Left Co
  • Shoe String Collective
  • Wires Co
  • Old Left Trading Co
  • Valid
  • Umbilical
  • Untied Shoestring
  • Long Shoestring Group
  • Ventral
  • Rawhide Bootlace Group
  • Twisted Wire Group
  • Left Group
  • SacredCord
  • The Pink Braid
  • Sacral Strap Spot
  • Bungee Electric Cord
  • The Silken
  • The Open
  • Chain Trading Co
  • The Heavy
  • The Spinal
  • SpareShoelace
  • Fine
  • The Shorter
  • The Stretched
  • The Rawhide Yaw
  • Old Yaw
  • Brown Yaw Spot
  • The Rawhide
  • The Third
  • The Nuchal Twine
  • OldShoelace
  • Slender Electric Cord Trading Co
  • Left Shoestring Co
  • The Umbilical
  • Broken Untied
  • Drawstring Collective
  • Spare Sock
  • Bootlace Collective
  • Slender
  • Bootlace Group
  • Spare
  • The White Shoestring
  • Swan lake Shoelace
  • The Right Left
  • Sacred Electric Cord Place
  • Frayed Bootlace
  • Rawhide Lace Group
  • Silken String Along
  • Thick
  • Red Train Collective
  • TwistedCord
  • The Lumbar
  • Left Trading Co
  • Own Shoe Lace Trading Co
  • Pink Shoe String Place
  • Inextensible
  • Newsday Shoelace
  • Stout
  • Red
  • The Second
  • Shorter Succession
  • DanglingShoelace
  • Own Tie
  • The Green Shoe Lace
  • Die hard Cord
  • The Twisted
  • Thin Shoestring Spot
  • Braid Spot
  • Strand Group
  • The Oversized
  • The Six
  • Rope Trading Co
  • The Null
  • Lace Place
  • LoosenedShoelace
  • Broken Left Group
  • Twine Place
  • Loosened Bootlace Group
  • Highway Shoelace
  • Broken Shoestring Place

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Shoelace Brand:

Simple is always better

This means a few different things. Your shoelace brand name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your shoelace brand:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.