Siren Snacks

We Started Making Protein Bars In Our Dorm Room. Now We're In 7,000 Stores

September 28th, 2021
Elizabeth Giannuzzi
Founder, Siren Snacks
$200K
revenue/mo
2
Founders
4
Employees
Siren Snacks
from Sonoma, CA, USA
started August 2017
$200,000
revenue/mo
2
Founders
4
Employees
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Hello! Who are you and what business did you start?

Hello, I’m Elizabeth Giannuzzi, co-founder and CEO of Siren Snacks. Siren is a snack company focused on re-imagining the protein bar aisle and creating convenient snacks using simple, plant-based ingredients.

At Siren, I’m focused on sales, marketing, finance, and new product development. Today we make several lines of bite-sized snacks with added functional benefits including protein bites, energy bites, relaxation bites, and keto bites.

Our products are sold online and in over 7,000 stores across the US including Whole Foods, Target, CVS, and more.

we-started-making-protein-bars-in-our-dorm-room-now-we-re-in-7-000-stores

What's your backstory and how did you come up with the idea?

Our brand started by trying to solve a personal problem - I had switched to a vegan diet, and was trying to eliminate...

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