5 Podcast Production Company Success Stories [2024]
A great podcast is an amazing tool. With the rise of podcasts, they've become a staple in daily lives, with many using them as a source of entertainment, fresh news, and education.
World Wide podcasting market size was estimated at $14.25 billion in 2021. Podcasts have seen a major resurgence in recent years, with more listeners and new shows than ever before. If you're thinking of getting into podcast production, you've probably noticed that it isn't a cheap endeavor. In fact, it can get quite expensive. The good thing is that there are ways to start your own podcast production company on a budget.
In this list, you'll find real-world podcast production company success stories and very profitable examples of starting a podcast production company that makes money.
1. Content Allies ($900K/year)
Jake Jorgovan, founder of Content Allies, came up with the idea for his business after realizing that his own podcast had directly contributed to over 68% of the revenue for his previous business, Lead Cookie. Recognizing the power of podcasting as a marketing channel, he decided to start a business focused on helping B2B companies launch revenue-generating podcasts, and Content Allies was born. They now have a monthly recurring revenue of approximately $75k, produce 20+ podcasts, and have released over 500 episodes for their clients.
How much money it makes: $900K/year
How much did it cost to start: $3K
How many people on the team: 3
Content Allies helps B2B companies launch revenue-generating podcasts, serving businesses doing over $1 million per year in revenue, with the company now doing ~$75k MRR and having released over 500+ episodes for clients.
2. Audivita Studios ($360K/year)
David Wolf, a long-time music composer and audio producer, recognized the growing market for spoken word audio content and decided to start Audivita Studios, an audio production company that produces audiobooks and podcasts. With $400k in annualized revenues in 2021 and a team of 4 core members, Audivita is experiencing rapid growth and expanding its reach in markets like India, Europe, and Australia.
How much money it makes: $360K/year
How much did it cost to start: $0
How many people on the team: 4
Audivita Studios, a podcast and audiobook production company, was founded by David Wolf and is rapidly growing with $400k annualized revenues in 2021, a team of a dozen freelance contractors and some 300+ clients, with a core team of four independent contractors.
3. Fame ($204K/year)
Tom Hunt, the founder of Fame, came up with the idea for his podcast growth service while working as the head of marketing at a B2B SaaS business. After experiencing success with their own podcast, Tom decided to launch Fame and offer the same growth process to other B2B brands. He validated the idea by converting his ex-employer into his first client and finding two more clients through a blog he had built on the side.
How much money it makes: $204K/year
How much did it cost to start: $0
How many people on the team: 3
Fame's founder, Tom Hunt, shares how he started a $17k/month podcast growth service for B2B SaaS and service businesses, and provides insights on how he grew the business to $20k MRR and his plans to hit $50k MRR by the end of 2021 through prioritizing revenue and customer satisfaction.
4. Counterweight Creative ($192K/year)
Jeremy Enns, the founder of Counterweight Creative, came up with the idea for his podcast production business after realizing his passion for podcasts and his background in audio engineering made him well-suited to help others produce high-quality shows. With just one client and making $15/hour at the start, Enns grew his business into a team of 10 contractors producing over 30 shows per week, with revenue exceeding $10,000 per month.
How much money it makes: $192K/year
How many people on the team: 0
A successful podcast production company that grew from one client making $15/hour to a team of 10 contractors producing over 30 shows per week with revenue of over $10k/mo, primarily through referrals and with a focus on providing high personal touch and being picky about working only with clients who are a good fit.
5. Cleanvoice AI ($4.8K/year)
Adrian, a computer science graduate and former data scientist, started Cleanvoice after experiencing the time-consuming process of editing podcasts. His interest in applied AI led him to develop a tool that uses machine learning to automatically edit podcasts, removing filler words and stuttering. Cleanvoice currently generates $400 MRR and offers a pay-as-you-go credit-based pricing model.
How much money it makes: $4.8K/year
How much did it cost to start: $600
How many people on the team: 0
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
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