11 Podcast Production Company Success Stories [2024]
A great podcast is an amazing tool. With the rise of podcasts, they've become a staple in daily lives, with many using them as a source of entertainment, fresh news, and education.
World Wide podcasting market size was estimated at $14.25 billion in 2021. Podcasts have seen a major resurgence in recent years, with more listeners and new shows than ever before. If you're thinking of getting into podcast production, you've probably noticed that it isn't a cheap endeavor. In fact, it can get quite expensive. The good thing is that there are ways to start your own podcast production company on a budget.
Here are some real life success stories of starting a podcast production company:
1. Counterweight Creative ($192K/year)
Jeremy Enns, the founder of Counterweight Creative, came up with the idea for his podcast production business after realizing his passion for podcasts and his background in audio engineering made him well-suited to help others produce high-quality shows. With just one client and making $15/hour at the start, Enns grew his business into a team of 10 contractors producing over 30 shows per week, with revenue exceeding $10,000 per month.
How much they make: $192K/year
Current team size: 0
A successful podcast production company that grew from one client making $15/hour to a team of 10 contractors producing over 30 shows per week with revenue of over $10k/mo, primarily through referrals and with a focus on providing high personal touch and being picky about working only with clients who are a good fit.
2. Content Allies ($900K/year)
Jake Jorgovan, founder of Content Allies, came up with the idea for his business after realizing that his own podcast had directly contributed to over 68% of the revenue for his previous business, Lead Cookie. Recognizing the power of podcasting as a marketing channel, he decided to start a business focused on helping B2B companies launch revenue-generating podcasts, and Content Allies was born. They now have a monthly recurring revenue of approximately $75k, produce 20+ podcasts, and have released over 500 episodes for their clients.
How much they make: $900K/year
How much did it cost to start: $3K
Current team size: 3
Content Allies helps B2B companies launch revenue-generating podcasts, serving businesses doing over $1 million per year in revenue, with the company now doing ~$75k MRR and having released over 500+ episodes for clients.
So... can you actually make money with a podcast production company?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
3. Audivita Studios ($360K/year)
David Wolf, a long-time music composer and audio producer, recognized the growing market for spoken word audio content and decided to start Audivita Studios, an audio production company that produces audiobooks and podcasts. With $400k in annualized revenues in 2021 and a team of 4 core members, Audivita is experiencing rapid growth and expanding its reach in markets like India, Europe, and Australia.
How much they make: $360K/year
How much did it cost to start: $0
Current team size: 4
Audivita Studios, a podcast and audiobook production company, was founded by David Wolf and is rapidly growing with $400k annualized revenues in 2021, a team of a dozen freelance contractors and some 300+ clients, with a core team of four independent contractors.
4. JAR Audio ($1.44M/year)
How much they make: $1.44M/year
Current team size: 24
JAR Audio: The podcast agency achieving listen-through rates of 95-100%.
So... can you actually make money with a podcast production company?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
5. Cleanvoice AI ($4.8K/year)
Adrian, a computer science graduate and former data scientist, started Cleanvoice after experiencing the time-consuming process of editing podcasts. His interest in applied AI led him to develop a tool that uses machine learning to automatically edit podcasts, removing filler words and stuttering. Cleanvoice currently generates $400 MRR and offers a pay-as-you-go credit-based pricing model.
How much they make: $4.8K/year
How much did it cost to start: $600
Current team size: 0
6. Awesome Pros ($120K/year)
How much they make: $120K/year
Current team size: 5
Awesome Pros founder built a specialized drop-servicing business generating $10k/month with strategies to expand clientele, determine niche, and pricing.
So... can you actually make money with a podcast production company?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
7. Castos ($1.5M/year)
How much they make: $1.5M/year
Current team size: 17
Castos, a podcasting platform founded in 2017 by Craig Hewitt, boasts over 10 million podcast downloads, with Seriously Simple Podcasting plugin installed over 30,000 times and 10,000 active users, generating $1.5M in ARR.
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
