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9 Podcast Production Company Success Stories [2023]

9 Podcast Production Company Success Stories [2023]
Start A Podcast Production Company

A great podcast is an amazing tool. With the rise of podcasts, they've become a staple in daily lives, with many using them as a source of entertainment, fresh news, and education.

World Wide podcasting market size was estimated at $14.25 billion in 2021. Podcasts have seen a major resurgence in recent years, with more listeners and new shows than ever before. If you're thinking of getting into podcast production, you've probably noticed that it isn't a cheap endeavor. In fact, it can get quite expensive. The good thing is that there are ways to start your own podcast production company on a budget.

Here are some real life success stories of starting a podcast production company:

1. Counterweight Creative ($192K/year)

Jeremy Enns (from Vancouver, British Columbia, Canada) started Counterweight Creative about 7 years ago.

$16K / month
1 founders / 0 employees
Vancouver, British Columbia, Canada

Case Study

Hey there! I’m Jeremy Enns, the founder and Storyteller In Chief at Counterweight Creative, a podcast production and strategy agency.

I started the company 3 years ago, in 2016 with one client, making $15/hour and have grown into a team of 10 contractors producing more than 30 shows per week with revenue of over $10K/mo.


2. Content Allies ($900K/year)

Jake Jorgovan (from Colorado Springs, CO, USA) started Content Allies over 4 years ago.

$75K / month
1 founders / 3 employees

Case Study

Today Content Allies is doing ~$75k MRR. We produce 20+ podcasts and we have released well over 500+ episodes for our clients.


Learn more about starting a podcast production company:

Where to start?

-> How much does it cost to start a podcast production company?
-> Pros and cons of a podcast production company

Need inspiration?

-> Examples of established podcast production company
-> Marketing ideas for a podcast production company
-> Podcast production company names

Other resources

-> Podcast production company tips

4. Audivita Studios ($360K/year)

David B Wolf (from Albuquerque) started Audivita Studios over 5 years ago.

$30K / month
1 founders / 4 employees

Case Study

I’m David Wolf, the founder, and CEO of Audivta Studios. I’m a long-time music composer and audio producer for advertising, radio, television, film, advertising, and publishing. Our company is an audio production company that produces audiobooks and podcasts.

After an initial 3 years of solid business, we’ve got our founding leadership team in place, now actively work with a dozen freelance contractors, and are tracking for $400k annualized revenues in 2021. We have worked with some 300+ clients since starting the business.


5. JAR Audio ($1.44M/year)

@jar_roger is a Co-founder of JAR Audio, one the world’s largest podcast production companies. He discusses why many brands are choosing to create podcasts and his own experience building JARaudio.com   IG: rogernairn

Roger Nairn, Jen Moss, and Aaron Johnson (from Vancouver, British Columbia, Canada) started JAR Audio over 4 years ago.

$120K / month
3 founders / 24 employees

Case Study
  • One of the biggest podcast production companies in the world, JAR Audio, was founded by Roger Nairn, Jen Moss, and Aaron Johnson.
  • They eventually started the agency to replace traditional advertising with high-quality, high-performing podcasts.
  • JAR Audio is a full-service branded podcast agency that assists brands in making meaningful and quantifiable connections with their audience.
  • JAR's podcasts consistently achieve listen-through rates of 95–100%. Comparatively, the watch-through rate for professionally made YouTube videos is around 50%.


Watch the full video on youtube.com ➜

6. Cleanvoice AI ($4.8K/year)

Adrian Spataru (from Bucharest, Romania) started Cleanvoice AI about 1 year ago.

$400 / month
1 founders / 0 employees

Case Study

Hi! My name is Adrian. I studied Computer Science and I used to be that friend who you would call to fix your PC for free. However, I wanted to be a cool guy, so I start learning machine learning and AI.

Currently, Cleanvoice makes about 400$ MRR. We have a SaaS business model but also a pay-as-you-go credit-based pricing, which allows customers to use the product, without a subscription hell.


7. Awesome Pros ($120K/year)

Brian Kearny and Pete Mockaitis (from Bloomington, IN, USA) started Awesome Pros over 3 years ago.

$10K / month
2 founders / 5 employees

Case Study
  • Together with Brian Kearney, Pete Mockaitis founded Awesome Pros, a specialized drop-servicing business that now generates $10k in recurring income each month.
  • Pete and Brian aspired to create a company that provided the top virtual assistants for people looking to build and publish their own podcasts.
  • The founders help their clients with audio editing, transcript & show notes, and as well as promoting the podcasts. They want their client to focus on delivering the message while they take care of the rest.
  • The strategies Pete and Brian used to expand their clientele can help you determine your niche and pricing. They took their company from an in-house solution to a $10k/mo business.


Read the full article on sidehustlenation.com ➜

8. Castos ($1.5M/year)

The startup podcast with more than 500 episodes to help you launch and grow. 10 million+ downloads. 500+ five-star reviews.

Craig Hewitt (from Winter Garden, FL, USA) started Castos ago.

$125K / month
1 founders / 17 employees

Case Study

In 2017, Craig Hewitt founded Castos, a popular podcasting platform.

Castos makes podcasting easy and accessible to everyone with their hosting platform and integration of the Simple Podcasting plugin

More than 10M people have downloaded the 500+ episodes of podcasts uploaded by Castos.

At present, the Seriously Simple Podcasting pluginhas been installed over 30,000 times, and the Castos hosting service has 10,000 active users

The company generates about $1.5M in ARR


Read the full article on nichepursuits.com ➜

Pat Walls,  Founder of Starter Story
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