Business Idea

Start A Podcast Production Company

About

Starting a podcast production company requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell podcast production, or selling podcast production online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a podcast production company ➜

Key stats

market size
$11.1B
revenue (monthly)
$41.7K
starting costs
$16.9K
gross margin
72%
avg product price
$30
time to build
8 months
growth
Referral Program
business model
Advertising
time investment
Full time
work from home?
Yes

About

Starting a podcast production company requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell podcast production, or selling podcast production online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a podcast production company ➜

Key stats

market size
$11.1B
revenue (monthly)
$41.7K
starting costs
$16.9K
gross margin
72%
avg product price
$30

 

time to build
8 months
growth
Referral Program
business model
Advertising
time investment
Full time
work from home?
Yes

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $750 $7,000
Employee & Freelancer Expenses $151 $352
Equipment & Supply Expenses $563 $5,200
Website Costs $303 $7,215
Business Formation Fees $600 $4,700
Software Expenses $162 $3,069
Advertising & Marketing Costs $0 $2,750
Other Expenses $0 $800
Total Startup Costs $2,529 $31,086

Successful Businesses

Business URL Rank
Libsyn libsyn.com #3,852
RØDE Microphones rode.com #27,458
Podcast.co podcast.co #49,187
KTAR News ktar.com #81,802
Meat Eater themeateater.com #82,325
A24 Films LLC a24films.com #93,532
HITRECORD hitrecord.org #106,260
930 AM The ANSWER 930amtheanswer.com #125,683
Earwolf Podcast Network earwolf.com #150,199
The Kraft Heinz Company kraftheinzcompany.com #157,220
Resonate Recordings resonaterecordings.com #189,994

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Traffic to your website A podcast production company gives people a reason to visit your website and to keep coming back to you!
Meaningful business connections You never know who you will meet as a podcast production company. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Cons Description
Stressful work This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.
Churn In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.
Time commitment With starting a podcast production company, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.
Difficult to build trust with your customer With starting a podcast production company, there can be minimal face-to-face interaction, which means it can be a lot more difficult to establish trust with your customers. You'll need to go the extra mile with your customer to grab their attention and business.
Impatient customers You may offer an engaging user experience for your customer, but customers expect a lot and may be impatient if they aren't pleased with your product or service.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.