Personal Trainer Coaching Business

3 Personal Trainer Coaching Business Success Stories [2025]

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Updated: April 17th, 2025

Want to turn your passion for fitness into a profitable venture? Consider starting a personal trainer coaching business. Personal training is more than just working out; it's about helping clients achieve their health goals through tailored exercise and nutrition plans.

As a personal trainer, you’ll work directly with clients, assessing their fitness levels and creating customized programs. The goal is to guide them through workouts, monitor progress, and provide motivation. You can offer services in person, online, or a combination of both, making it flexible and scalable.

Setting up a personal trainer coaching business requires certifications, a solid understanding of human physiology, and excellent communication skills. You’ll also need to invest in marketing to attract clients, whether through social media, a website, or word-of-mouth.

This business idea not only helps you stay fit but also empowers others to lead healthier lives, making it a fulfilling and impactful career choice.

In this list, you'll find real-world personal trainer coaching business success stories and very profitable examples of starting a personal trainer coaching business that makes money.

1. Personal Trainers Business Incubator ($2.4M/year)

Zakk Colburn founded The Personal Trainers Business Incubator to help fitness coaches make money online during the pandemic. With $1.3 million in sales in 2022 and a team of 15 employees, the company has worked with nearly 600 coaches to start and scale their online businesses.

How much money it makes: $2.4M/year
How many people on the team: 13

How I Built A $1.3M/Year Coaching Business With Instagram [Fitness Industry]

Fitness coach Zakk Colburn started The Personal Trainers Business Incubator in 2020, generating $250k in sales in the first year and, with a team of 15 employees, finished 2022 at $1.3 million in sales, providing an online hub for trainers to learn how to start and grow their own businesses.

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2. Sweat from Home ($300K/year)

Co-Founder and CEO Kyle Bergman, along with Co-Founders Brendan and Bethany, came up with the idea for Sweat from Home after they were laid off from their fitness studio due to the pandemic. They realized the gap in the market for interactive and live-streaming group fitness workouts and leveraged their existing community to launch the platform. With over 800 classes held, 10,300 satisfied customers, and monthly recurring revenue of $25,000, Sweat from Home has quickly become a go-to platform for at-home workouts during the pandemic.

How much money it makes: $300K/year
How much did it cost to start: $0
How many people on the team: 10

How We Launched A $25K/Month Interactive Live Streaming Group Fitness Workout Platfrom During The Pandemic

Sweat from Home is a two-way, interactive, and live-streaming group fitness workout startup that has held over 800 classes since March 2020, generates $25k in monthly recurring revenue, and has donated over $7k to 6 different charities; they aim to become the world's best live-streamed fitness class.

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3. Expert PT LTD ($108K/year)

Andy Griffiths, the founder of Expert PT, came up with the idea for his online personal training business after realizing that he was limited in the number of people he could help through in-person coaching. Wanting to reach more individuals, he researched and trialed existing online training services, finding a serious lack of support and personalization. This inspired him to create a truly bespoke online coaching service, focusing on providing the highest quality support to help individuals achieve their fitness goals.

How much money it makes: $108K/year
How much did it cost to start: $500
How many people on the team: 2

How I Started A $9K/Month Online Personal Training Business

Found a gap in the Online Personal Training market and created a personalized one-on-one coaching service, which has resulted in an annual turnover of over £90,000 and a 100% revenue increase on last year, with great client retention and a high volume of referrals.

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