6 Personal Finance Blog Success Stories [2023]

6 Personal Finance Blog Success Stories [2023]
Start A Personal Finance Blog

Here are some real life success stories of starting a personal finance blog:

1. Making Sense of Cents ($900K/year)

Michelle Schroeder-Gardner (from Living on a Sailboat) started Making Sense of Cents over 11 years ago.

$75K / month
1 founders / 1 employees

Case Study

Hello! My name is Michelle Schroeder-Gardner, and I run Making Sense of Cents, a personal finance and lifestyle website that helps readers earn more, save more, and live more.

I earn around $100,000 a month from Making Sense of Cents and have made over $5,000,000 from it over the years. Much of it is profit, as my expenses are extremely low. I am the only full-time employee of my business, but I do outsource some work. I have a virtual assistant, an editor, and a technical manager.


2. DollarSprout ($600K/year)

Jeff Proctor (from Virginia Beach, Virginia, USA) started DollarSprout over 7 years ago.

$50K / month
2 founders / 3 employees
Virginia Beach, Virginia, USA

Case Study

My name is Jeff Proctor, and I am the co-founder of DollarSprout.com, a personal finance blog geared towards millennials who are interested in making and saving extra money.

It took us over a year to start earning any meaningful revenue, but fast forward to today (4 years after starting), and DollarSprout is on pace for over $2M in revenue for 2019.


Learn more about starting a personal finance blog:

Where to start?

-> How much does it cost to start a personal finance blog?
-> Pros and cons of a personal finance blog

Need inspiration?

-> Examples of established personal finance blog
-> Marketing ideas for a personal finance blog
-> Personal finance blog slogans

Other resources

4. Astute Actions Inc ($360K/year)

David Ning (from Irvine) started Astute Actions Inc over 14 years ago.

$30K / month
1 founders / 1 employees

Case Study

Hello! I am David Ning and run MoneyNing.com, a website that discusses anything about personal finance.

The numbers prove that the topic is popular too. MoneyNing.com is visited by 200,000 users a month, and that’s just the typical traffic numbers. The number is way higher in some months. People want to know how to manage their money wisely and will continue to do so forever.


5. Well Kept Wallet ($1.2M/year)

Today I’m thrilled to have my friend Deacon Hayes on the show. Deacon is someone who I have known for a very long time and I have watched this guy go from making very little money to running a very successful blog within the span of several years.

Today he runs WellKeptWallet.com, which is a per…

Deacon Hayes (from Phoenix, AZ, USA) started Well Kept Wallet over 10 years ago.

$100K / month
1 founders / 5 employees

Case Study
  • Deacon Hayes founded the company Well Kept Wallet, a business that offers one-on-one financial assistance to people looking to create budgets, pay off debt, etc.
  • He is a personal finance expert, podcaster, and speaker.
  • Deacon started this business in 2010 with the goal of educating people about personal finance and changing lives.
  • The founder has been successful in increasing the site's revenue to over $100,000 per month.


Read the full story on nichepursuits.com ➜

Pat Walls,  Founder of Starter Story
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