7 Party Supply Store Success Stories [2024]

Pat Walls

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Updated: November 19th, 2023

Start A Party Supply Store

If you love fun activities and helping other people enjoy their parties, starting a party store in your neighborhood can be a rewarding and profitable business.

Party stores sell balloons, decorations, costumes, novelties, confectionaries, theme party wear, and other party supplies.

If you are starting a party store, you may choose to join it as an affiliate or enter a franchise. A party store is a low-to-entry business venture and can be rewarding in the long run.

Here are some real life success stories of starting a party supply store:

1. The Party People ($4.8M/year)

Dean Salakas, Chief Party Dude at The Party People, initially got involved in the party business at a young age, working with his mother and grandfather in their small party store. He later launched Australia's first online party store in 1999 and has since grown the business into Australia's largest party store with a multimillion-dollar turnover and a market-leading online presence. Dean's expertise in technology and his passion for parties have been key factors in the success and growth of The Party People.

How much they make: $4.8M/year
How much did it cost to start: $500
Current team size: 40

Starting A Party Store And Growing Into A Chain

The Party People, Australia's largest party store with a multimillion-dollar turnover, shares insights on how they've grown from a small clown hire business to an online and brick-and-mortar party supply retailer by focusing on customer service and innovating in marketing and technology.

About

Dean started The Party People over 38 years ago

Revenue

Dean grew the business to $400K/month

Costs

It cost Dean $500 to start the business

Read this case study

Read by 9,093 founders

2. Barry & Jason Games and Entertainment ($300K/year)

Barry McLaughlin, along with his friend Jason, came up with the idea for their business, Barry and Jason Games & Entertainment, after hosting live game nights that offered a unique and creative experience. Inspired by their love of games and comedy, they created Game Night in a Can and successfully launched a Kickstarter campaign, raising over $20,000 to bring their idea to life. They have since expanded their product line and partnered with other companies, and their games are now sold in Barnes & Noble and other stores across the country.

How much they make: $300K/year
Current team size: 1

How Two Best Friends Are Making A Killing With Party Game Products

Barry and Jason Games & Entertainment created Game Night in a Can, a party game made up of 30 different creative challenges and games of skill, which raised over $20,000 on Kickstarter, and is now sold in Barnes & Noble and independent stores across the US.

About

Barry started Barry & Jason Games and Entertainment almost 9 years ago

Revenue

Barry grew the business to $25K/month

Read this case study

Read by 5,905 founders

So... can you actually make money with a party supply store?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

Something went wrong... Something went wrong...

So... can you actually make money with a party supply store?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

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Starting A Party Supply Store: Everything You Need To Know

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