Unlock the secrets to 7-figure online businesses Special offer: Join Starter Story

How Profitable Is An Online T Shirt Business? (Updated for 2023)

How Profitable Is An Online T Shirt Business? (Updated for 2023)
Start An Online T Shirt Business

How Profitable Is An Online T Shirt Business? (Updated for 2023)

Are you looking to start an online t-shirt business? No wonder, considering the market size is $1.71T. But remember that the average time to your first revenue is 7 months.

So, how profitable is an online t-shirt business? Considering that the initial investment is $9.84K and the potential revenue is $1.72M per year with a gross margin being 40%, you should get your money back in 7 months. Then your monthly profit should be $57.3K per month on average.

A online t-shirt business may seem all about its products and services, but that's how most owners perceive it. Of course, one of the things that every start-up idea would ask for would be profitability. If you plan on starting a business, this question may also be in your mind. If so, don't worry because we'll cover it for you.

In this article, we'll cover the profitability of the online t-shirt business and everything else related to it. Such information will be helpful as you run your business by determining how to succeed in it.

Without further ado, let's get into it!

Is an online t-shirt business profitable?

Yes, an online t-shirt business is generally a profitable one. However, you still need to consider several factors since these things always impact the overall outcome.

For instance, since your potential revenue is $1.72M per year with a gross margin of 40%, you can recover your investment within 7 months or even less.

Of course, it all comes down to how much you earn compared to the potential revenues of your online t-shirt business.

To determine whether your business is profitable, you should earn more than your expenses within 7 months. However, while you're in your first month, it can be challenging to know what to expect.

Therefore, you should maintain a record of your monthly expenses and income to determine whether you're meeting your goals. By doing this step, you can see how your online t-shirt business is doing and if any changes or adjustments need to be made to enhance or maintain your efforts.

Is an online t-shirt business worth it?

If you’re wondering if a online t-shirt business is worth it, the answer is a big YES. With these types of businesses, you can earn as much as $1.72M per year.

Further, you can have your initial investment of $9.84K back within 7 months. Simply put, it’s a business worth a shot, especially if you have the resources and make the necessary efforts to achieve or surpass the target.

With a market size of $1.71T, it will be possible for you to enjoy a monthly revenue of $57.3K. As such, it’s the type of business you should consider starting.

Of course, you must learn and understand every aspect of running a online t-shirt business to ensure success. Still, as long as you have the initial investment and can endure 7 months before your actual gains, this business is worth it.

You might even need to get some financing to launch such a business. We have a guide exactly for you on how to finance an online t-shirt business.

Learn more about starting an online t-shirt business:

Where to start?

-> Online t-shirt business plan
-> How to finance an online t-shirt business?
-> How much does it cost to start an online t-shirt business?
-> Pros and cons of an online t-shirt business
-> How to get clients for an online t-shirt business?

Need inspiration?

-> Other online t-shirt business success stories
-> Examples of established online t-shirt business
-> Marketing ideas for an online t-shirt business
-> Online t-shirt business names

Other resources

-> Online t-shirt business tips

How much can you make in an online t-shirt business?

With a online t-shirt business, you can make as much as $1.72M per year since it has a gross margin of 40%.

All you need is an initial investment of $9.84K. Then, with proper knowledge and sustained effort, you can have the ROI (or return of investment) within 7 months.

Generally, a online t-shirt business can offer you a monthly profit of $57.3K since you’re catering to a market size of $1.71T. But, of course, this size varies depending on your area of choice.

How much does a online t-shirt business make a week?

The weekly profit for a online t-shirt business ranges around $14.3K. As such, you can enjoy a monthly profit of $57.3K.

To know if your online t-shirt business achieves the weekly profit target, you need to keep track of the total earnings you get per day. Afterward, you'll want to consider subtracting the expenses you have daily.

Learning your weekly profit can also show whether you're hitting your target goal for your online t-shirt business.

How much does an online t-shirt business owner make?

The income of an online t-shirt business owner can vary depending on various factors such as location, size, competition, and the owner's business skills.

But to give you some idea, the weekly salary of the owner of an established online t-shirt business is about $14.3K. But it can also be 80% lower or higher depending on so many factors it's almost impossible to say exactly.

While the potential for earning a good income as an online t-shirt business owner exists, success in this field requires a commitment to providing quality products and services and building a strong reputation within the community.

Online t-shirt business profit margins

Generally speaking, online t-shirt business makes a profit margin of around 40%. Profit margins refer to the percentage of revenue that remains after deducting all expenses associated with running a business. In the case of an online t-shirt business, profit margins can vary depending on various factors, such as the type and quality of products sold, the size of the store, and the level of competition in the area.

However, these figures can vary depending on the pricing strategy, inventory management, and overall efficiency of the business. To maintain healthy profit margins, online t-shirt business owners must focus on managing costs, negotiating favorable supplier terms, and providing high-quality products and services to attract and retain customers. By doing so, online t-shirt business owners can ensure long-term sustainability and profitability for their business.


In a nutshell, a online t-shirt business is quite promising if you plan on starting such. With a market size of $1.71T, you can enjoy a potential revenue of around $1.72M per year with a gross margin of 40%.

Considering this information, you can enjoy a return of investment within 7 months, especially if you have a monthly profit of $57.3K. Overall, the success of your online t-shirt business also depends on your effort and knowledge about it. If you persevere with these things, you can ensure that this online t-shirt business is profitable.

Make sure you have a proper online t-shirt business plan and know how to get clients for your online t-shirt business.

Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

Hey! 👋 I'm Pat Walls, the founder of Starter Story.

Get our 5-minute email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.

Starter Story
Unlock the secrets to 7-figure online businesses
Dive into our database of 4,418 case studies & join our community of thousands of successful founders.
Join thousands of founders