Develop An Online Survey Tool - Business Ideas

Updated: September 15th, 2022
Develop An Online Survey Tool

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

Online survey tools are a great way for businesses to gather customer feedback. They offer a convenient and cost-effective way to collect data from large groups of people. This service offers a variety of features, including a survey builder, a data collection tool, and a reporting system.

If you are interested in starting a business that helps businesses to gather customer feedback, then starting an online survey tool could be a great option for you. This business is growing in popularity as more businesses are using online surveys to collect data.

Typeform is a popular online survey tool that allows you to ask customers questions and get their feedback on the product. This can be used for many different purposes such as improving services or developing new products. Typeform told TechCrunch on the occasion of today’s funding announcement that its annual recurring revenue surpassed $70 million in 2021 after tripling over the preceding three years.

Building an online survey tool is a good business idea because there is a lot of demand for data collection. Businesses need to know more about their customers in order to be able to make better decisions.

Developing an online survey tool requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell online survey, or selling online survey online, you can use this page as a guide for everything you'll need to know.

Key Stats

revenue (monthly)
$808K
starting costs
$30.5K
gross margin
26%
avg product price
$500
time to build
270 days
growth
Word of mouth
business model
Advertising
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

Employee & Freelancer Expenses

$151

$352

Website Costs

$223

$7,215

Business Formation Fees

$5,600

$20,400

App Creation Costs

$1,000

$20,000

Software Expenses

$162

$3,094

Advertising & Marketing Costs

$0

$2,750

Total Startup Costs

$7,136

$60,811

Successful Businesses

Business URL Rank

Qualtrics XM

qualtrics.com

532

Doodle

doodle.com

2,369

QuestionPro

questionpro.com

6,736

Dynata

dynata.com

7,599

Alchemer

alchemer.com

16,704

iNaturalist

inaturalist.org

25,420

Survicate

survicate.com

43,486

Tally Forms

tally.so

46,907

SoGoSurvey

sogosurvey.com

53,546

Opinion OutPost

opinionoutpost.com

56,971

Snap Surveys

snapsurveys.com

77,730

Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

Traffic to your website

A online survey tool gives people a reason to visit your website and to keep coming back to you!

Meaningful business connections

You never know who you will meet as a online survey tool. This could be the start of an incredible business opportunity!

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

Predictable income stream

Your businesses income stream tends to be predictable based on the number of customers you have signed up. This makes financial planning and outlooks much more seamless!

Cons Description

Security Issues

With any Saas business, data loss and security issues may arise throughout your process of building your product. It's critical that you understand exactly what you're responsible for and how to avoid potential issues down the road.

Low margins

The gross margins for your online survey tool are typically around 26%, which can make it more challenging to incur new expenses and maintain profitability.

Taxes

As a online survey tool, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

Time commitment

With developing an online survey tool, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.

Complex development process.

The development process for a online survey tool can be quite complex, which may cause delays and challenges when launching and growing your product.

Complex maintenance

Your online survey tool will require a long-term investment due to the need for updates, bug fixes, and security vulnerabilities. It's important that you (or someone on your team) stays on top of this at all times.

Marketing Ideas

  • 1

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜

  • 2

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

    Learn more about social media advertising ➜

  • 3

    Pay Per Click Advertising

    Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.