Start An Online Reputation Business - Business Ideas

Updated: September 15th, 2022
Start An Online Reputation Business

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

An online reputation management business involves helping individuals and companies improve their digital footprints by curating positive web content.

As a reputation consultant, you pursue search engine optimization and public relations strategies to mitigate damaging commentary.

With services ranging from blog outreach to social media cleanup, building an Online Reputation Management firm lets you reclaim web narratives.

For PR-savvy founders seeking an accessible startup model, an online reputation venture allows you to monetize internet influence from anywhere while fueling a billion-dollar industry spanning business and personal brands.

Starting an online reputation business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell online reputation business, or selling online reputation business online, you can use this page as a guide for everything you'll need to know.

Key Stats

market size
$240M
starting costs
$17.8K
gross margin
80%
time to build
60 days
growth
Organic social media
business model
Subscriptions
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$6,900

Business Formation Fees

$600

$3,200

Equipment & Supply Expenses

$63

$200

Retail Business Expenses

$0

$7,200

Inventory Expenses

$300

$5,000

Vehicle Expenses

$0

$10,000

Training & Education Expenses

$0

$1,000

Advertising & Marketing Costs

$0

$1,200

Software Expenses

$0

$200

Website Costs

$13

$215

Food Business Expenses

$25

$500

Successful Businesses

Business URL Rank

Reputation.com

reputation.com

40,034

ReviewsOnMyWebsite

reviewsonmywebsite.com

106,733

Wombot

wombot.io

653,991

Online reputation

onlinereputation.com

2,015,941

Online Reputation Services

onlinereputation.services

5,846,587

Pros & Cons

Pros Description

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

Little startup costs required

The cost to start a online reputation business costs significantly less money than most businesses, ranging anywhere from 62 to 35,615.

Rewarding work

Starting a online reputation business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.

No overhead costs

To get your online reputation business started, there are no costs associated with overhead, storage, packaging, etc. This will save you a lot of time and money!

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

High margins

The gross margins for your online reputation business are typically around 80%, which is considerably high and allows you to grow your business and manage costs easily.

Cons Description

Crowded Space

Competition is high when it comes to your online reputation business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.

Work can be inconsistent

As a online reputation business, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have.

Isolation

Often times, as a online reputation business, you typically work alone and do not have much face-to-face interaction with other team members.

No safety net

Typically, as a online reputation business, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times.

Niche Market

A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.

You may need to charge sales tax

If you are selling your products in various states, you may be required to charge sales tax. Although this may not impact your financials specifically, it can be a headache to create a process and procedure for this. To learn more about sales tax, check out this article

Marketing Ideas

  • 1

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜

  • 2

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

    Learn more about social media advertising ➜

  • 3

    Pay Per Click Advertising

    Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.