Business Idea

Start An Online Reputation Management Business

About

Starting an online reputation management business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell online reputation management, or selling online reputation management online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start an online reputation management business ➜

Key stats

market size
$184M
revenue (monthly)
$550K
starting costs
$27.5K
gross margin
71%
avg product price
$299
time to build
10 months
growth
Email marketing
business model
Advertising
time investment
Side project
work from home?
Yes

About

Starting an online reputation management business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell online reputation management, or selling online reputation management online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start an online reputation management business ➜

Key stats

market size
$184M
revenue (monthly)
$550K
starting costs
$27.5K
gross margin
71%
avg product price
$299

 

time to build
10 months
growth
Email marketing
business model
Advertising
time investment
Side project
work from home?
Yes

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $40 $2,350
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $550 $6,000
Website Costs $232 $6,500
Business Formation Fees $5,600 $20,400
Software Expenses $162 $3,094
Advertising & Marketing Costs $0 $3,000
Other Expenses $0 $800
Total Startup Costs $6,584 $47,644

Successful Businesses

Business URL Rank
BirdEye Customer Experience Management birdeye.com #15,176
Reputation.com reputation.com #40,034
The Online Reputation Management Services Agency reputationx.com #108,628
NiceJob • Get More Reviews. Build a Great Reputation. nicejob.co #121,195
Net Reputation netreputation.com #172,783
Reputation Management & Business Texting for the Modern Business kenect.com #174,234
Olympus Property Management olympusproperty.com #361,603
Social Media Marketing socialowl.com #393,346
Healthcare Reputation Management repugen.com #409,648
Reputation Management reputationmanagement.com #523,975
OneLocal onelocal.com #587,355

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Rewarding work Starting a online reputation management business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Traffic to your website A online reputation management business gives people a reason to visit your website and to keep coming back to you!
Meaningful business connections You never know who you will meet as a online reputation management business. This could be the start of an incredible business opportunity!
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Stressful work This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.
Churn In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.
Time commitment With starting an online reputation management business, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.
Difficult to build trust with your customer With starting an online reputation management business, there can be minimal face-to-face interaction, which means it can be a lot more difficult to establish trust with your customers. You'll need to go the extra mile with your customer to grab their attention and business.

Marketing Ideas

  • 1

    Affiliate program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Direct sales

    You may find yourself in a spot where you're ready to hire a few (or many) salespeople to support the sales conversion process.

    Regardless if you have one or thirty salespeople, it's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.