38 Trending Online Diet And Fitness Businesses [2024]

Pat Walls

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Updated: January 18th, 2023

Start An Online Diet And Fitness Business

The concept of wellness has been around for decades. The latest IPSOS report has shown that more than half of the world’s population is interested in exercising and eating more healthily.

A majority of people falling under this classification are using the internet to help them through their health and fitness journey.

Therefore, starting a website dedicated to teaching and helping people in dieting and exercising presents a potential business opportunity.

Looking for some examples of a online diet and fitness business?

Interested in case studies of a successful online diet and fitness business? Check out our full list of success stories.

1. Noom Inc.

Ready to stop dieting? Start Noom - an award-winning weight-loss program designed by psychologists & scientifically proven to create real, sustainable results.

How much they make:
Where they're located: South Australia, Australia
Current team size: 1692
Website traffic: 5.94M/month

2. SparkPeople

SparkPeople.com is the largest online diet and healthy living community with over 12 million registered members. Create a free account today to get the tools, support, and motivation you need to lose weight and keep it off, the healthy way!

Where they're located: Wichita, Kansas, United States
Website traffic: 4M/month

Learn more about starting an online diet and fitness business:

Where to start?

-> How much does it cost to start an online diet and fitness business?
-> Pros and cons of an online diet and fitness business

Need inspiration?

-> Other online diet and fitness business success stories

Other resources

4. Fooducate

Fooducate is your healthy diet toolbox. Eat Better. Lose Weight. Get Healthy. Available for iPhone, Android, and online.

Website traffic: 1.43M/month

5. MyNetDiary

MyNetDiary is a digital diet assistant for weight loss. Our calorie counter is easy to use, and the application goes way beyond that. Try MyNetDiary today!

Where they're located: Wichita, Kansas, United States
Website traffic: 830K/month

6. MyFoodDiary

Eat better, feel better. Track 21 nutrients with our food diary. Count calories, net carbs, vitamins, protein, & more. Get started today!

Website traffic: 660K/month

7. Free Diet Plan and Online Weight Loss Programs at FitClick

Where they're located: Ontario, California, United States
Website traffic: 60K/month

8. Massy Arias – Join the MA Warrior Tribe Today!

Where they're located: La Vega, Dominican Republic

9. ParaFit

With ParaFit, Lose 6-7 kgs in 1 month. Get our customised diet plan, super shred plan, therapeutic diet plan and 10 days detox diet plan.

10. Jillian Michaels: The Fitness App

Website traffic: 80K/month

11. Diet and Fitness Today

Where they're located: Detroit, Michigan, United States
Website traffic: 170K/month

12. Ultimate Performance

U.P. is home of the best body transformation experts; a global personal training brand operating in the UK, US, Singapore, UAE, Australia, and beyond.

Where they're located: La Vega, Dominican Republic

13. MasalaBody

Nagina Abdullah is an online weight loss coach who helps ambitious women lose weight without depriving themselves. Lose 20-40 pounds quickly. Learn more here.

How much they make:
Where they're located: New York, NY, USA

14. Melissa McAllister

Fitness and Nutrition Coach Melissa McAllister shows you how to eat well, exercise, and more. See how Melissa has the body of her dreams at 43 and her approach to nutrition!

15. Fitness & MMA Blog

Welcome to my Fitness Blog & MMA Blog. It's basically a mash-up of all things I'm interested in. I am a former MMA fighter and kickboxer. I have a first class Degree in Sport Science from Loughborough University and a Master's degree in Exercise & Nutrition. Download my free MMA Nutrition Book here https://www.youtube.com/watch?v=xpwzg35uiRQ Please visit…

16. Health and Fitness Meals

Freshly prepared healthy meals with custom-built macros to accommodate your unique goals including; High protein, Vegetarian, Keto, and more!

Where they're located: Salt Lake City, Utah, United States

17. John Fawkes

Hardcore evidence-based fitness and self-improvement

18. Texas Academy of Nutrition and Dietetics

Where they're located: Lubbock, Texas, United States

19. Fit for Life® International, Inc.

20. Unite Fitness Retreat

Unite Fitness Retreat is an all-inclusive fitness and weight loss camp for adults in beautiful Salt Lake City, Utah. Move your body, change your habits, and renew your life at our structured and personalized fitness and weight loss camp.

Where they're located: Salt Lake City, Utah, United States

21. Phil Graham

Life Changing Business Coaching For Frustrated Fitness Entrepeneurs - Transform Your Fitness Business Forever.

22. Nutrisystem Diet Food Programs

Do you want to lose weight? Check out these popular diet and weight loss plans, Nutrisystem, Medifast, Bistro MD, Noom & more. Learn about the best fitness products. and workouts!

23. Life Changing Fitness

Life Changing Fitness has a 100% success rate in achieving client goals – a record we’re proud of. Over the years, we've tailored fitness and nutritional plans to individuals, and seen lives changed over and over again.

24. Exercise And Diet Depot

Exercise and Diet Depot - Your one stop shop for everything exercise, diet, health and fitness. Resources, info, guides and gear all one click away!

25. Dedicated 2 Fitness

Dedicated 2 Fitness is a private, personal training facility; dedicated to health and fitness, that focuses on weight loss, toning up, cardiovascular training, nutritional guidance, and overall changes to improve your lifestyle for years to come.

26. Fitness Retreat

At Live In Fitness Retreat you will be traveling to our oceanfront fitness camp and get top professional training, a customized meal and fitness plans!

Where they're located: Long Beach, California, United States

27. Detroit Food Academy

Entrepreneurial experiences rooted in food-- experiences which open doors, create connections, and spark confidence

Where they're located: Detroit, Michigan, United States

28. Salt Lake City Registered Dietitian and Nutritionist

Registered dietitian and nutritionist in Salt Lake City specializing in helping people reach their weight goals, manage diabetes, and improve overall health.

Where they're located: Salt Lake City, Utah, United States

29. Maximum Fitness Consulting

30. MD Diet Salt Lake City

MD Diet Salt Lake City wants you to reach your weight loss goals in a healthy way. Get in touch with us today for effective medical diets and comprehensive education on healthy weight loss.

Where they're located: Salt Lake City, Utah, United States

31. Wholesale Supplements Dropship Online Health and Nutrition Drop Ship Program

Join Our Wholesale Supplements Dropship with our Health Dropship and Nutrition Products. Online health and nutritional website business. Our supplement drop ship program is a complete turn key eCommerce solution.

32. website

Personal Training in Santa Rosa Ca. at Insight Fitness

Where they're located: Santa Rosa, California, United States

33. Vice Busting Diet

34. Weightplan.com: Free Calorie Counter, Diet & Exercise Tracker

Welcome to Weightplan. Free Calorie Counter, Diet & Exercise Tracker and online Health & Fitness Community. Includes online Healthy Eating, Meal Plans, Weight Loss Program, Exercise Plans, Track your fitness, Weight Loss Programs, Fitness Programs,

35. Soto Group Of Companies

Soto Group of Companies is a global financial services firm specializing investment banking, research and successfully dealing with international trading.

Where they're located: La Vega, Dominican Republic

36. Blooming And Healthy

Best health and business ideas for you

37. Dietitian Boss

CEO and Founder of the Dietitian Boss Method

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Starting An Online Diet And Fitness Business: Everything You Need To Know

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