Start An Online Diet And Fitness Business - Business Ideas

Updated: September 15th, 2022
Start An Online Diet And Fitness Business

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

The concept of wellness has been around for decades. The latest IPSOS report has shown that more than half of the world’s population is interested in exercising and eating more healthily.

A majority of people falling under this classification are using the internet to help them through their health and fitness journey.

Therefore, starting a website dedicated to teaching and helping people in dieting and exercising presents a potential business opportunity.

Starting an online diet and fitness business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell online diet and fitness products, or selling online diet and fitness products online, you can use this page as a guide for everything you'll need to know.

Key Stats

market size
$96B
starting costs
$5.89K
gross margin
65%
time to build
210 days
growth
Organic social media
business model
Subscriptions
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

Training & Education Expenses

$0

$1,000

Software Expenses

$0

$594

Advertising & Marketing Costs

$0

$2,750

Website Costs

$13

$215

Specific Industry Expenses

$0

$100

Total Startup Costs

$13

$11,659

Successful Businesses

Business URL Rank

Noom Inc.

noom.com

15,258

SparkPeople

sparkpeople.com

25,850

Fooducate

fooducate.com

57,982

MyNetDiary

mynetdiary.com

109,627

MyFoodDiary

myfooddiary.com

140,962

Free Diet Plan and Online Weight Loss Programs at FitClick

fitclick.com

227,256

Massy Arias – Join the MA Warrior Tribe Today!

massyarias.com

419,843

ParaFit

parafit.in

439,468

Jillian Michaels: The Fitness App

jillianmichaels.com

527,469

Diet and Fitness Today

dietandfitnesstoday.com

847,794

Ultimate Performance

upfitness.com

1,513,508

Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

Little startup costs required

The cost to start a online diet and fitness business costs significantly less money than most businesses, ranging anywhere from 12 to 11,659.

Rewarding work

Starting a online diet and fitness business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.

Scalable

With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

Traffic to your website

A online diet and fitness business gives people a reason to visit your website and to keep coming back to you!

Cons Description

Crowded Space

Competition is high when it comes to your online diet and fitness business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.

Constant maintenance of publication

You may find yourself constantly needing to update your online diet and fitness business in order to stay relevant for your audience and for those searching on google.

Lack of benefits

With a online diet and fitness business, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.

Isolation

Often times, as a online diet and fitness business, you typically work alone and do not have much face-to-face interaction with other team members.

Taxes

As a online diet and fitness business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

No safety net

Typically, as a online diet and fitness business, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times.