7 Online Baby Boutique Success Stories [2023]

7 Online Baby Boutique Success Stories [2023]
Start An Online Baby Boutique

Here are some real life success stories of starting a online baby boutique:

1. CoziGo ($312K/year)

Emma Lovell (from Sydney, New South Wales, Australia) started CoziGo almost 8 years ago.

$26K / month
1 founders / 2 employees
Sydney, New South Wales, Australia

Case Study

Hi, I’m Emma Lovell mum of two small children and founder of CoziGo - Sleep on the Go. I’m originally from England and live in Sydney Australia.

Since launching, we have sold thousands of CoziGo’s all over the world and have won many awards and accolades in areas such as innovation, best buy for baby, start-up, and wholesaler of the year.


2. Dolly Thompson Baby Boutique ($15K/year)

Marlene Reid (from Nottingham, UK) started Dolly Thompson Baby Boutique about 1 year ago.

$1.25K / month
1 founders / 1 employees

Case Study

My name is Marlene Reid, and I am the founder of Dolly Thomson Baby Boutique, a one-stop destination for affordable, comfortable, and stylish baby clothes for every occasion.

In the next few months, we hope to expand our range of products to include accessories such as headbands, shoes, and hats. We also have plans in the future to connect with the local community in Nottingham and surrounding areas, supporting new and single mothers so they don’t feel isolated as they navigate motherhood for the first time.


Learn more about starting an online baby boutique:

Where to start?

-> How to start an online baby boutique?
-> How much does it cost to start an online baby boutique?
-> Pros and cons of an online baby boutique

Need inspiration?

-> Examples of established online baby boutique
-> Marketing ideas for an online baby boutique
-> Online baby boutique names
-> Online baby boutique Instagram bios

Other resources

-> Online baby boutique tips

4. Firstcry

You can explore kids and baby products galore at FirstCry. From breastfeeding to bathing essentials, right furniture to myriad baby care products, a mother needs them all for her little one and FirstCry offers convenient & hassle-free online shopping not just for babies & kids but for moms-to-be & new moms as well.

  • Website traffic: 16.4M/month
  • Business rank: #2.6K

Check out their full website ➜

5. LightInTheBox

  • Website traffic: 33.2M/month
  • Business rank: #3.72K

Check out their full website ➜


Founded in 2006, Babyshop has been the best online store in the Nordics for children's clothing. Other than clothing items they also have strollers, baby gear, shoes, toys, musical instruments, and more. They offer an exclusive shopping experience and excellent customer service with the best mixture of high-quality brands.

  • Website traffic: 380K/month
  • Business rank: #3.73K

Check out their full website ➜

Pat Walls,  Founder of Starter Story
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