5 Online Baby Boutique Success Stories [2024]

Updated: November 19th, 2023
Start An Online Baby Boutique

Here are some real life success stories of starting a online baby boutique:

1. CoziGo ($312K/year)

Emma Lovell, the founder of CoziGo, came up with the idea for her business while flying with her overtired baby and struggling to help her sleep in an in-flight bassinet. After realizing there was nothing on the market to solve this problem, Lovell designed a pop-up sleep and sun cover called CoziGo. Since launching, CoziGo has sold thousands of units worldwide and has won numerous awards for innovation and baby products.

How much they make: $312K/year
Current team size: 2


How Emma Lovell Built A $26K/mo Baby Stroller Business

Case Study: CoziGo, a pop-up sleep & sun cover for strollers and car seats that helps babies sleep on the go, generated a gross profit margin of 57% and net profit margin of 25%, with a 420% increase in sales in 2017 and a recent UK distribution partnership, with a focus on expanding to the US market next.

Emma started CoziGo almost 9 years ago
Emma grew the business to $26K/month
Read by 9,294 founders

2. Dolly Thompson Baby Boutique ($15K/year)

Marlene Reid, founder of Dolly Thomson Baby Boutique, was inspired to start her business while working as a Health Visitor and receiving frequent requests from new parents for affordable, high-quality baby clothing. Recognizing a gap in the market, Marlene launched her online store and has seen impressive success, generating $1250 in monthly sales. She hopes to expand her product line and support new mothers in her local community in the future.

How much they make: $15K/year
How much did it cost to start: $3.5K
Current team size: 1


How I Launched A Successful Baby Boutique

Dolly Thompson Baby Boutique founder Marlene Reid discusses how she created a one-stop-shop for affordable baby clothing, with the business already seeing $1250 per month in sales since launching earlier this year by establishing an impressive online presence using Google My Business and Shopify, largely through digital and social media marketing.

Marlene started Dolly Thompson Baby Boutique almost 2 years ago
Marlene grew the business to $1.25K/month
It cost Marlene $3500 to start the business
Read by 2,243 founders

So... can you actually make money with a online baby boutique?

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3. Buckle Me Baby Coats ($2.4M/year)

Dahlia Rizk, a New Hampshire mom of three, came up with the idea for Buckle Me Baby Coats when a Facebook post she shared of her nephew wearing the coat went viral. Realizing the need for a car seat-friendly winter coat, Dahlia designed a coat with shoulder seams that open and a side zipper, eliminating the need to take off the coat before strapping the child in. With a strong demand and impressive sales of $50,000 a month, Buckle Me Baby Coats is set to continue its steady growth.

How much they make: $2.4M/year
Current team size: 1


How A Single Mom Designed A $50,000/Month Car Seat-Friendly Kids Coat

A New Hampshire Mom of three founded Buckle Me Baby Coats two years ago, which now makes $50,000 monthly, offering a puffy winter coat designed to safely use in the car seat.

Dahlia started Buckle Me Baby Coats about 7 years ago
Dahlia grew the business to $200K/month
Read by 8,038 founders