Therapy Business

7 Therapy Business Success Stories [2025]

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Updated: April 14th, 2025

Therapists are professionals licensed to help patients cope with mental and emotional challenges. A therapist listens to the client's challenges and works with the client in developing a plan to confront the challenges and achieve an improved life.

If you plan to become a therapist, you should consider what type of therapy you wish to provide. Then, earn the necessary certifications and licenses to practice.

In this list, you'll find real-world therapy business success stories and very profitable examples of starting a therapy business that makes money.

1. ZZ DAY SPA INC ($3M/year)

Gary Oberoi, founder of ZZ Day Spa, was inspired to create the most customer-centric spa after watching YouTube videos of Jeff Bezos, Elon Musk, and Warren Buffet. With a goal to provide an "unforgettable experience," ZZ Day Spa has become the top-rated spa in New York City with over 1000 five-star reviews and has seen significant growth, going from $30,000 to $240,000 in monthly revenues within three years. Despite facing challenges, including a shutdown during the COVID-19 pandemic, ZZ Day Spa overcame adversity with the help of its dedicated staff and a commitment to putting the customer first.

How much money it makes: $3M/year
How much did it cost to start: $35K
How many people on the team: 40

How I Bootstrapped My Way To A $3M/Year Day Spa Business In New York City

ZZ Day Spa, founded by Gary Oberoi, went from $30,000 to $240,000 in monthly revenue within three years in New York as they aim to become the most customer-centric day spa in the world through hiring the right people and providing an unforgettable experience while mastering digital marketing to attract clients.

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2. EMDR Consulting ($1.8M/year)

EMDR Consulting training, I included the consultation fees in the overall cost, making it a more comprehensive and valuable offering. Marketing: I utilized online platforms such as websites, social media, and email marketing to promote my training events. I also leveraged my reputation and network within the EMDR community to spread the word about my new training organization. Word-of-mouth: As attendees experienced the effectiveness and quality of my training, they shared their positive experiences with their colleagues, which generated further interest and traction for my events. Through these strategies, I was able to establish credibility, attract attendees, and build momentum for EMDR Consulting's training events.

How much money it makes: $1.8M/year
How much did it cost to start: $500
How many people on the team: 8

I Built A Business Around Mental Health & Grew It To $1.8M/Year

How one founder grew their business, EMDR Consulting, from a one-person operation to one of the largest EMDR training organisations in the US, annually conducting over 150 EMDR basic training courses a year teaching over 1500 mental health professionals how to integrate EMDR into their clinical practice.

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3. Live Fit ($720K/year)

Chris, the founder of Live Fit, started the company in 2011 to address the misses in the personal training industry and create a more comfortable experience for clients. He focused on building trusting relationships, offering a variety of services like strength training, yoga, and massage sessions. Over the years, Live Fit has grown steadily, expanding to two locations and generating over $760,000 in revenue in 2019.

How much money it makes: $720K/year
How much did it cost to start: $50K
How many people on the team: 1

How I Started A $60K/Month Personal Training Company

Live Fit, a personal training company founded in 2011, grew from earning $80,000 in their first year with two trainers to earning over $760,000 in 2019 with 12 trainers and two locations, thanks to a focus on building trusting relationships and providing a variety of services to clients.

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4. Natural Forces Massage ($360K/year)

Timothy Turnbow, the founder of Natural Forces Massage, came up with the idea for his business after realizing his talent for relieving clients' pain through massage therapy. Inspired by the desire to have his own clinic and help others, he opened his doors in 2018 and has since garnered over 400 5-star reviews on Google Maps. With an average monthly sales of around $30,000, the business is thriving as they celebrate their 4-year anniversary.

How much money it makes: $360K/year
How much did it cost to start: $40K
How many people on the team: 0

This Husband And Wife Started A $30K/Month Massage Therapy Clinic

Natural Forces Massage in Texas has seen sales grow year-over-year with an average of $30,000/month in sales, already has over 400 5-star reviews on Google, and boasts an employee count of 11 massage therapists and 5 receptionists.

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5. Space To Be You ($144K/year)

Space To Be You, a mental health and holistic therapy center in London, was started by Izabela and Bryan Hunter after discovering a newly renovated premises with 10 rooms that could be used for therapy sessions. Recognizing the demand for mental health and wellbeing services amid the Covid-19 pandemic, they took advantage of government-backed startup loan schemes and their own savings to launch the business. They now have 25 therapists on board and are growing at a rate of 30% month-on-month, with the potential to double their monthly revenue of $8,000 within the next 12-18 months.

How much money it makes: $144K/year
How much did it cost to start: $35K
How many people on the team: 0

We Started A $96K/Year Therapy Room Rental Business During The Pandemic

Space To Be You is a mental health and holistic therapy center that has grown at 30% month-on-month and currently generates $8000 in monthly revenue with 25 counselors and massage therapists providing services, and discusses securing funding and the challenges of starting up a therapy business during the pandemic.

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6. Snuggle with Sam ($136K/year)

Sam Varnerin came up with the idea for Snuggle with Sam after stumbling upon the concept of professional cuddling in a newsletter. Despite initially thinking it wasn't a real job, Sam saw the potential and signed up with an agency. However, after encountering various issues, Sam decided to create their own systems and eventually started their own independent professional cuddling practice.

How much money it makes: $136K/year
How many people on the team: 0

How I Make A Living As A Professional Cuddler

Professional cuddler, Sam Varnerin, developed her successful one-to-one cuddle service, Snuggle with Sam, as a result of recognising the universal human need for connection and touch, which also led to her opening Sam’s Snuggle School, a course for aspiring professional cuddlers.

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7. Sweet n Salty Body Works ($120K/year)

Ann Rivera, a registered nurse with a passion for helping people, came up with the idea for her body contouring spa after seeing the amazing results she could provide with just two machines during the COVID-19 pandemic. Her business, SAS Body Works, offers a range of services including cavitation, radio frequency, cryo body sculpting, and more. Despite facing challenges with marketing and pricing, Ann is determined to grow her business and provide exceptional results for her clients.

How much money it makes: $120K/year
How much did it cost to start: $80K
How many people on the team: 2

I Started A Body Contouring Spa & Already Had My First $10K Month

Ann Rivera grew her body contouring spa to make $10k in revenue within months of opening, with help from low-overhead equipment and social media advertising.

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Read by 3,178 founders